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2 recherche sur le mot-clé candidats 'Internet advertising.'
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Global advertising in a global culture / Thomas H. P GOULD, / ROWMAN AND LITTLEFIELD PUBLISHERS (2015)
Titre : Global advertising in a global culture Type de document : e-book Auteurs : Thomas H. P GOULD, Editeur : ROWMAN AND LITTLEFIELD PUBLISHERS Année de publication : 2015 Importance : 1 online resource 235 p. ISBN/ISSN/EAN : 978-0-8108-8644-5 Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; CONSOMMATEUR ; PUBLICITEMots-clés candidats : Advertising History. Social aspects. Internet advertising. Globalization Culture and globalization. Résumé : Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as such, it not only builds consumer demand to open new markets but also changes consumer expectations and values. At the same time, the evolution of increasingly targeted mobile and social marketing is transforming local and regional cultures into a new mix of global branding and individualized micro-space. Gould examines how advertising professionals negotiate these rocky and quickly-changing cultural terrains. He also explores how advertising-an increasingly global form of communication-is becoming a platform for change at the individual level, and as a direct consequence, at the social and political levels. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=209001
Titre : Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Type de document : e-book Auteurs : Travis WRIGHT, ; Chris J., SNOOK Editeur : John Wiley & Sons Année de publication : 2017 Importance : 1 online resource (xxxviii, 266 pages) : Présentation : illustrations. ISBN/ISSN/EAN : 978-1-119-29174-9 Langues : Anglais (eng) Mots-clés : Management
COMPETITIVITE ; COMPORTEMENT DU CONSOMMATEUR ; OBJECTIF DE L'ENTREPRISEMots-clés candidats : Internet marketing. Internet advertising. Digital media. Résumé : Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today`s digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage.[...] Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208996
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