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6 recherche sur le mot-clé candidats 'Luxuries'
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Fashion branding and communication / PALGRAVE (2017)
Titre : Fashion branding and communication : core strategies of European luxury brands Type de document : e-book Auteurs : Byoungho, JIN ; Elena, CEDROLA (1965-) Editeur : PALGRAVE Année de publication : 2017 Importance : 185 p. Présentation : illustrations. ISBN/ISSN/EAN : 978-1-137-52343-3 Note générale : Series not currenly listed in LC authorities. Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION ; MARQUE ; MODE ; PRODUIT DE LUXE
Mots-clés candidats : Fashion merchandising Europe. Europe Brand name products Branding (Marketing) Luxuries Résumé : This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : Luxury fashion retail management / Berlin : SPRINGER-VERLAG (2017)
Titre : Luxury fashion retail management Type de document : e-book Auteurs : Tsan-Ming, CHOI ; Bin, SHEN Editeur : Berlin : SPRINGER-VERLAG Année de publication : 2017 Importance : 1 online resource (200 pages) : Présentation : illustrations (black and white, colour). ISBN/ISSN/EAN : 978-981-10-2976-9 Note générale : Series traced to publisher's website. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; MANAGEMENT ; PROMOTION DES VENTES
Mots-clés candidats : Sales management. Marketing. Management. Luxuries Clothing trade Fashion merchandising. Résumé : Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry's senior management agenda. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : Luxury selling / Francis SRUN, / Springer (2017)
Titre : Luxury selling : lessons from the world of luxury in selling high quality goods and services to high value clients / Type de document : e-book Auteurs : Francis SRUN, Editeur : Springer Année de publication : 2017 Importance : 1 online resource 245 p. Présentation : illustrations ISBN/ISSN/EAN : 978-3-319-45525-9 Langues : Anglais (eng) Mots-clés : Management
GESTION DE LA RELATION CLIENT ; PRODUIT DE LUXE ; VENTE
Mots-clés candidats : Luxury goods industry Management. Marketing. Customer relations Luxuries Résumé : Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers - whether you`re selling luxury products or high value bespoke professional services - is a very different process to selling anything else to anyone else. Francis Srun has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron. The first step is learning how to physically embody "Luxury". You need to look, speak, and move "Luxury". The true luxury attitude is not submissive nor is it hauteur - it is gentle, generous and simply, truly human. Success comes from not just being professional but from building a genuinely luxury relationship with clients. To do that you need to truly understand your client. High value customers today are younger, international in outlook and residence, and increasingly from Asia. Their buying motivation is always about self-affirmation and pleasure and never about money. The luxury customer`s decision process is unlike that of other customers. While emotion is important when selling anything to anyone - with luxury selling it is paramount. Srun shows how the psychology of Brand, Product, Place, Price and Time all play a role in customer`s motivations. Finally this book guides you step by step with concrete examples and useful techniques through the seven steps of luxury selling: be prepared to sell, welcome appropriately, listen genuinely, propose and present with style, meet objections with persuasion rather than refutation, conclude sharply and finally gain loyalty for a long term relationship. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : Sustainable luxury brands / Cesare AMATULLI, / PALGRAVE (2017)
Titre : Sustainable luxury brands : evidence from research and implications for managers Type de document : e-book Auteurs : Cesare AMATULLI, ; Matteo, DE ANGELIS ; Michele, COSTABILE ; Gianluigi, GUIDO Editeur : PALGRAVE Année de publication : 2017 Importance : 1 online resource : xv, 244 p. Présentation : illustrations. ISBN/ISSN/EAN : 978-1-137-60159-9 Note générale : Cesare Amatulli and Michele Costabile not currently listed in LC authorities.
Palgrave Advances in Luxury not currently listed as series in LC authorities.
Langues : Anglais (eng) Mots-clés : Management
DEVELOPPEMENT DURABLE ; INDUSTRIE DU LUXE SECTEUR ; PRODUIT DE LUXE
Mots-clés candidats : Social responsibility of business. Management. Social aspects. Sustainability Luxuries Brand name products Résumé : This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : Global marketing strategies for the promotion of luxury goods / BUSINESS SCIENCE REFERENCE (2016)
Titre : Global marketing strategies for the promotion of luxury goods Type de document : e-book Auteurs : Fabrizio, MOSCA ; Rosalia, GALLO Editeur : BUSINESS SCIENCE REFERENCE Année de publication : 2016 Importance : 1 online resource (xxiii, 329 pages) : Présentation : illustrations (black and white, colour), maps (black and white, colour). ISBN/ISSN/EAN : 978-1-4666-9959-5 Langues : Anglais (eng) Mots-clés : Management
COMPETITIVITE ; MEDIA ; PRODUIT DE LUXE
Mots-clés candidats : Luxury goods industry. Marketing. Luxuries Wealthy consumers. Résumé : Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : Luxury strategy [The] / Jean-Noël KAPFERER / Londres : KOGAN PAGE (2012)Permalink