3 recherche sur le mot-clé candidats 'Luxury goods industry.'   

The road to luxury / Ashok SOM / 2016  

Titre : The road to luxury : the evolution, markets, and strategies of luxury brand management Type de document : e-book Auteurs : Ashok SOM ; Christian BLANCKAERT Année de publication : 2016 Importance : xiv, 450 pages : Présentation : illustrations (black and white) ISBN/ISSN/EAN : 978-0-470-83004-8 Note générale : A guide to the luxury goods industry for executives, entrepreneurs, and MBA students. It presents valuable data with which to craft successful business strategies. It includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets. Langues : Anglais (eng) Mots-clés : Management INDUSTRIE DU LUXE SECTEUR ; PRODUIT DE LUXE Mots-clés candidats : Luxury goods industry. Index. décimale : E-book Résumé : A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. * The definitive insider's guide to the luxury sector by leading figures in the field * Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets * Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158528

Autre format

• The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management / Ashok SOM / Chichester (GB) : JOHN WILEY & SONS (2015)

Global marketing strategies for the promotion of luxury goods / BUSINESS SCIENCE REFERENCE (2016)  

Titre : Global marketing strategies for the promotion of luxury goods Type de document : e-book Auteurs : Fabrizio, MOSCA ; Rosalia, GALLO Editeur : BUSINESS SCIENCE REFERENCE Année de publication : 2016 Importance : 1 online resource (xxiii, 329 pages) : Présentation : illustrations (black and white, colour), maps (black and white, colour). ISBN/ISSN/EAN : 978-1-4666-9959-5 Langues : Anglais (eng) Mots-clés : Management COMPETITIVITE ; MEDIA ; PRODUIT DE LUXE Mots-clés candidats : Luxury goods industry.  Marketing.  Luxuries  Wealthy consumers. Résumé : Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208890

Luxury strategy [The] / Jean-Noël KAPFERER / Londres : KOGAN PAGE (2012)  

Titre : Luxury strategy [The] : break the rules of marketing to build luxury brands Type de document : e-book Auteurs : Jean-Noël KAPFERER ; Vincent BASTIEN Mention d'édition : 2nd ed. Editeur : Londres : KOGAN PAGE Année de publication : 2012 Importance : xi, 395 p. : ISBN/ISSN/EAN : 978-0-7494-6492-9 Langues : Anglais (eng) Mots-clés candidats : Luxuries  Marketing.  Luxury goods industry.  Product management.  LUXURY GOOD  PRODUCTO DE LUJO  PRODUIT DE LUXE  BRAND IMAGE  IMAGEN DE MARCA  IMAGE DE MARQUE  STRATEGIC MARKETING  MARKETING ESTRATÉGICO  MARKETING STRATEGIQUE Résumé : "The Luxury Strategy" has established itself as the definitive work on the essence of a luxury strategy, providing a thorough understanding of the unique (and often paradoxical) rules for successful luxury brand management. Completely revised and updated, the second edition of this classic text explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides a rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=110923

Autre format

• The luxury strategy / Jean-Noël KAPFERER / Londres : KOGAN PAGE (2012)