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Titre : Sport management in the Middle East : a case study analysis Type de document : e-book Auteurs : Mohammed BEN SULAYEM, Éditeur scientifique ; Sean O'CONNOR, Éditeur scientifique ; David HASSAN, Éditeur scientifique Editeur : London : ROUTLEDGE Année de publication : 2013 Importance : XV-206 p. ISBN/ISSN/EAN : 978-0-203-13177-0 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
MANAGEMENT ; MOYEN ORIENT ; SPORTMots-clés candidats : Sports Case studies. Management Middle East Sports administration SPORT DEPORTE STRATEGY ESTRATEGIA STRATEGIE MANAGEMENT GESTIÓN CASE STUDY ESTUDIO DE CASO ETUDE DE CAS Résumé : The Middle East is one of the fastest growing and significant markets in world sport, as well as a powerful source of investment in sport. Bids for the Olympics in 2020 and the soccer World Cup in 2022, as well as remarkable investments in Formula One motor racing, horse racing and English Premier League soccer clubs, demonstrate the strength of interest, the depth of resource and the technical expertise maintained by sport business interests in the region. Sport Management in the Middle East is the first book to offer a serious and in-depth analysis of the business and management of sport in the region. Written by a team of world leading researchers in Middle Eastern sport, and illustrated in full colour throughout, the book examines the importance of sport in the Middle East and introduces its particular management processes, structures and cultures. As well as providing an overview of the region's sporting strategy and key stakeholders, the book also offers a number of detailed case-studies of sport in individual Middle Eastern countries. A unique guide to sport management in a region of fundamental importance in world sport, this book is essential reading for any serious student or scholar of sport management, sport business, Middle East studies, or sport and society. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=110958 Marketing challenges in a turbulent business environment / Mark D., GROZA / SPRINGER-VERLAG FRANCE (2015)
Titre : Marketing challenges in a turbulent business environment : Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress Type de document : e-book Auteurs : Mark D., GROZA, Auteur ; Charles B., RAGLAND, Auteur ; ACADEMY OF MARKETING SCIENCE. Annual Conference. Editeur : SPRINGER-VERLAG FRANCE Année de publication : 2015 Importance : xxiii, 733 p. Présentation : illustrations, maps. ISBN/ISSN/EAN : 978-3-319-19428-8 Note générale : Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. Langues : Anglais (eng) Mots-clés : Management
MANAGEMENT ; MARKETING ENVIRONNEMENTAL ; TECHNIQUE PUBLICITAIREMots-clés candidats : Marketing Management Business Index. décimale : E-book Résumé : Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers' ever-changing desires, instantaneous communication through social media, and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today's emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158414 Driving the economy through innovation and entrepreneurship / INDIAN INSTITUTE OF SCIENCE, BANGALORE / Mannheim : SPRINGER (2013)
Titre : Driving the economy through innovation and entrepreneurship : emerging agenda for technology management. Type de document : e-book Auteurs : INDIAN INSTITUTE OF SCIENCE, BANGALORE, Éditeur scientifique Editeur : Mannheim : SPRINGER Année de publication : 2013 Importance : XVII-890 p. Présentation : ill. ISBN/ISSN/EAN : 978-81-322-0746-7 Note générale : Bibliogr. en fin de chapitre. Langues : Anglais (eng) Mots-clés candidats : Technological innovations Congresses Management Economic development Entrepreneurship Technology Management. TECHNOLOGICAL INNOVATION INNOVACIÓN TECNOLÓGICA INNOVATION TECHNOLOGIQUE ECONOMIC DEVELOPMENT DESARROLLO ECONÓMICO DEVELOPPEMENT ECONOMIQUE MANAGEMENT GESTIÓN CONVENTION CONGRESO CONGRES Résumé :
Modern technologies are central to creation of wealth through business expansion leading to economic development. This is visible in the fast-paced technology-induced economic growth experienced by most countries, especially by rapidly growing economies such as India, China, Brazil, South Korea, among others. Increasing individual scientific contribution, nurturing entrepreneurial talent, promoting innovative competence, strategically prioritizing and investing in technologies and enhancing national economic wealth are some of the important Technology Management goals. Technology Management has emerged as a strategic and knowledge domain of interest to academicians, practitioners, and policy makers across the globe. Technology Management has also evolved into an inter-disciplinary concern which requires national and international collaborations and exchange of insights. Keeping this objective in mind the International Conference on Technology Management is organized by the Department of Management Studies, Indian Institute of Science, Bangalore, a leader in research and education in Technology Management for the last several decades. This conference aims at integrating experiences of academicians, industry leaders, Technology Managers and Innovators towards effective knowledge creation and economic development. The contributions of the present volume are presented at the Conference during 18-20 July 2012.Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=110877
Titre : How to get published in the best management journals Type de document : e-book Auteurs : Timothy CLARK, Éditeur scientifique ; Mike WRIGHT, Éditeur scientifique ; David J. KETCHEN, Éditeur scientifique Editeur : EDWARD ELGAR Année de publication : 2017 Importance : xv, 299 p. ISBN/ISSN/EAN : 978-1-78471-468-0 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
DOCUMENT ; EDITION SECTEUR ; RECHERCHEMots-clés candidats : Communication in management. Publishing. Management Business writing. Business literature Index. décimale : E-book Résumé : An increasing number of universities around the globe are rewarding faculty who place their work in top management journals. Drawing on the insights from top journal editors and leading scholars in the field, this book is a treasure trove of tips for publishing in the best management journals. The topics covered include the mysteries of the review process, getting your methodology right, publishing across disciplinary boundaries, the rise of open access journals, publishing ethics, making use of peer review, targeting special issues, sustaining a publications career, and making sense of journal rankings. Drawing on the considerable experience of its authors, and offering candid insights that are often held as secrets among senior faculty, this book takes the reader behind the scenes of the journal review process, making it a must-read for those seeking to advance their career. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=159534
Titre : Handbook of research in sport and business Type de document : e-book Auteurs : Sten SODERMAN, Éditeur scientifique ; Harald DOLLES, Éditeur scientifique Editeur : Royaume-Uni : EDWARD ELGAR Année de publication : 2013 Importance : xx, 576 pages ISBN/ISSN/EAN : 978-1-78100-586-6 Note générale : Index. Langues : Anglais (eng) Mots-clés candidats : Sports Economic aspects. Sports administration. Management. SPORT DEPORTE MANAGEMENT GESTIÓN Résumé : This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research. Topics covered for analysis include sports governance, regulation and performance; media and technology; club management and team structure; place, time and spectators of sporting events; and sport branding and sponsoring. The Handbook covers research examples from elite sport to the amateur level, and from different sports, from cycling to cricket, from ice hockey to motorsports, and from football to skiing. It will be read and used by academics and PhD students as well as sports practitioners looking for useful ways of expanding knowledge, conducting research or searching for insights into the challenges of managing sport. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=110897 PermalinkPermalinkPermalink
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