69 recherche sur le mot-clé candidats 'MARKETING'   

New luxury management / SPRINGER-VERLAG FRANCE (2017)  

Titre : New luxury management : creating and managing sustainable value across the organization Type de document : e-book Auteurs : Emmanuelle RIGAUD-LACRESSE ; Fabrizio Maria PINI, Éditeur scientifique Editeur : SPRINGER-VERLAG FRANCE Année de publication : 2017 Importance : 1 online resource (xxii, 311 pages) : ISBN/ISSN/EAN : 978-3-319-41727-1 Langues : Anglais (eng) Mots-clés : Management GESTION DU MARKETING ; INDUSTRIE DU LUXE SECTEUR ; PRODUIT DE LUXE Mots-clés candidats : Luxury goods industry  Management.  Marketing Index. décimale : E-book Résumé : Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of "luxury" are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=159677

Vintage marketing differentiation / Robert L WILLIAMS, / PALGRAVE (2017)  

Titre : Vintage marketing differentiation : the origins of marketing and branding strategies / Type de document : e-book Auteurs : Robert L WILLIAMS, ; Helena A., WILLIAMS Editeur : PALGRAVE Année de publication : 2017 Importance : 1 online resource 270 p. Présentation : illustrations (black and white, and colour) ; ISBN/ISSN/EAN : 978-1-137-38721-9 Langues : Anglais (eng) Mots-clés : Management MARKETING STRATEGIQUE Mots-clés candidats : Branding (Marketing)  History.  Marketing Résumé : This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight on how the vintage strategies can continue to be used to position products, services, and experiences within current market situations. Vintage Marketing Differentiation describes real life, innovative, outside-the-box solutions. It explains a marketing differentiation process and emphasizes the critical nature of the perception of trends and timely action. Profiles of over 30 companies and brands depict nearly 20 categories of the first marketing strategies ever to be used. These powerful strategies ignited competitive advantages and help explain why most of these companies are still in business today! Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=207886

Competitive social media marketing strategies / BUSINESS SCIENCE REFERENCE (2016)  

Titre : Competitive social media marketing strategies Type de document : e-book Auteurs : Gordon BOWEN (1950-) ; Wilson OZUEM (1974-) Editeur : BUSINESS SCIENCE REFERENCE Année de publication : 2016 Importance : 1 online resource (xx, 317 pages) : Présentation : illustrations (black and white, colour), maps (colour). ISBN/ISSN/EAN : 978-1-4666-9777-5 Langues : Anglais (eng) Mots-clés : Management MARKETING SOCIAL ; MARKETING STRATEGIQUE ; MEDIA Mots-clés candidats : Internet marketing  Social aspects.  Online social networks.  Social media.  Marketing Index. décimale : E-book Résumé : Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158416

Pentacom / Philippe MALAVAL ; Jean-Marc DECAUDIN ; Guillaume DEVIANNE / Pearson (2016)

Titre : Pentacom : Communication marketing b-to-c et b-to-b, corporate, digitale et responsable Type de document : Livre Auteurs : Philippe MALAVAL ; Jean-Marc DECAUDIN ; Guillaume DEVIANNE Mention d'édition : 4e éd. Editeur : Pearson Année de publication : 2016 Collection : Eco gestion Importance : 720 p Format : 24 cm ISBN/ISSN/EAN : 978-2-326-00129-9 Prix : 51 EUR Langues : Français (fre) Mots-clés : Management RESPONSABILITE SOCIALE DE L'ENTREPRISE ; MARKETING INDUSTRIEL ; PROMOTION DES VENTES ; GROUPE DE PRESSION ; COMMUNICATION ; MEDIA Mots-clés candidats : Communication  Entreprise  Gestion - Management - Fiscalité  Marketing Index. décimale : 121.16 MARKETING INDUSTRIEL Résumé : Cet ouvrage regroupe les différents types de communication marketing b-to-c, b-to-b et corporate, tout en dressant un état des lieux de la place des outils digitaux et des enjeux de la RSE dans chacun de ces domaines. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=142471

Exemplaires (3)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
J5272	121.16 MAL	Livre	Library Campus de Rouen	Salle de lecture	Disponible
J5273	121.16 MAL	Livre	Library Campus de Rouen	Salle de lecture	Disponible
J5271	121.16 MAL	Livre	Library Campus de Rouen	Salle de lecture	Exclu du prêt

Marketing challenges in a turbulent business environment / Mark D., GROZA / SPRINGER-VERLAG FRANCE (2015)  

Titre : Marketing challenges in a turbulent business environment : Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress Type de document : e-book Auteurs : Mark D., GROZA, Auteur ; Charles B., RAGLAND, Auteur ; ACADEMY OF MARKETING SCIENCE. Annual Conference. Editeur : SPRINGER-VERLAG FRANCE Année de publication : 2015 Importance : xxiii, 733 p. Présentation : illustrations, maps. ISBN/ISSN/EAN : 978-3-319-19428-8 Note générale : Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. Langues : Anglais (eng) Mots-clés : Management MANAGEMENT ; MARKETING ENVIRONNEMENTAL ; TECHNIQUE PUBLICITAIRE Mots-clés candidats : Marketing  Management  Business Index. décimale : E-book Résumé : Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers' ever-changing desires, instantaneous communication through social media, and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today's emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158414

Luxury strategy in action / Jonas HOFFMANN / New York : PALGRAVE MACMILLAN (2012)  

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Marketing synchronisé / EYROLLES (2012)  

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A nouveaux consommateurs, nouveau marketing / Philippe JOURDAN / PARIS : DUNOD (2011)  

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Facebook advertising for dummies / Paul DUNAY / Chichester : WILEY-BLACKWELL (2010)  

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Identifying hidden needs / Keith GOFFIN / New York : PALGRAVE MACMILLAN (2010)  

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Sensory marketing / Aradhna KRISHNA / London : ROUTLEDGE (2010)  

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Advertising, sales, and marketing / Ken MONDSCHEIN / FERGUSON PUBLISHING (2009)  

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Marketing management / Philip KOTLER / ETATS-UNIS : PRENTICE HALL (2009)  

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Business of wine [The] / COPENHAGEN BUSINESS SCHOLL PRESS (2008)  

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Introduction to sport marketing / Aaron C.T. SMITH / Oxford : BUTTERWORTH-HEINEMANN (2008)  

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Connected marketing / Oxford : BUTTERWORTH-HEINEMANN (2006)  

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Cult of the luxury brand [The] / Radha CHADHA / NICOLAS BREALEY INTERNATIONAL (2006)  

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Heritage marketing / Shashi MISIURA / burlington : ELSEVIER BUTTERWORTH-HEINEMANN (2006)  

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Managing markets and customers / Amsterdam : ELSEVIER (2006)  

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Marketing graffiti / Michael SAREN / Oxford : BUTTERWORTH-HEINEMANN (2006)  

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