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23 recherche sur le mot-clé candidats 'Management.'
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Strategic brand management / Kevin Lane KELLER / Paris : Pearson (2019)
Titre : Strategic brand management : building, measuring, and managing brand equity / Type de document : e-book Auteurs : Kevin Lane KELLER, Auteur Mention d'édition : 4th ed., Global ed. Editeur : Paris : Pearson Année de publication : 2019 Importance : 622 p. Présentation : col. ill., ports. (chiefly col.) ISBN/ISSN/EAN : 978-1-292-31499-0 Langues : Anglais (eng) Mots-clés : Management
EQUITE ; MARQUE ; STRATEGIE
Mots-clés candidats : Brand name products Management. Index. décimale : E-book Résumé : For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include: Nombre d'accès : 5 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : Customer experience management rebooted / Steven WALDEN, / PALGRAVE (2017)
Titre : Customer experience management rebooted : are you an experience brand or an efficiency brand? / Type de document : e-book Auteurs : Steven WALDEN, Editeur : PALGRAVE Année de publication : 2017 Importance : 1 online resource 266 p.) : Présentation : illustrations ISBN/ISSN/EAN : 978-1-349-94905-2 Langues : Anglais (eng) Mots-clés : Management
CLIENT ; SERVICE CLIENT
Mots-clés candidats : Customer relations Management. Customer services. Consumer satisfaction. Customer loyalty. Résumé : Walden shows why most customer experience management fails to improve the customer`s real experience and how to concentrate on the subjective emotional perceptions that drive the customer`s actual "experience" rather than the quantitative service efficiency metrics gathered by most CX tools. Customer experience management is not about managing every objective "experience" your customers have with you. It`s about understanding, measuring and creating "experiences" that customers "value". So while service and efficiency are wonderful things, they represent "business as usual"; the ticket to the game, the platform from which "experiences" are created not the experience itself! The message of this book is that businesses are at risk! Their uber focus on efficiency is leading them to miss the chance to connect more closely with their customer base and deliver on the creative potential of their brand. They ignore the fact that technology is an enabler of the "experience" it is not "the experience". Customers are not data - they are people: living, breathing, contradictory, infuriating bundles of cognitive and emotionally-driven responses to stimuli. "Experience" deals with how customers think, feel and behave - the things that motivate them to act which go beyond frequently forgettable efficiency. This means differentiating by providing new and better experiences based on a deeper understanding of what motivates customers to buy. To do that we must leave the objective, quantitative, world of quality management and enter the subjective, qualitative, world of customer`s psychology. Walden reboots our understanding of customer experience, showing us what it means, how to measure it, what we need to do to manage it and how we can gain financially from it. Understand, measure, create and do - but first of all, understand. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : Global supply chain security and management / Darren PROKOP, / Oxford : BUTTERWORTH-HEINEMANN (2017)
Titre : Global supply chain security and management : appraising programs, preventing crimes Type de document : e-book Auteurs : Darren PROKOP, Editeur : Oxford : BUTTERWORTH-HEINEMANN Année de publication : 2017 Importance : 1 online resource (xiii, 192 pages) : Présentation : illustrations. ISBN/ISSN/EAN : 978-0-12-800820-1 Langues : Anglais (eng) Mots-clés : Management
CHAINE LOGISTIQUE ; MANAGEMENT DU RISQUE ; SECURITE INFORMATIQUE
Mots-clés candidats : Business logistics Security measures. Risk management. Management. Data processing. Big data Résumé : Global Supply Chain Security and Management: Appraising Programs, Preventing Crimes examines the relationship between securing a supply chain and promoting more efficient worldwide trade. Historically, the primary goal of supply chain security was guarding against theft and damage. Today, supply chains are also on the frontlines in the fight against terrorism.
This book showcases industry leaders and their best practices, also exploring how the government is both a policing organization and a supply chain partner. In addition, it covers the critical roles that various technologies play, focusing on how Big Data is collected and turned into knowledge.
Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : Luxury fashion retail management / Berlin : SPRINGER-VERLAG (2017)
Titre : Luxury fashion retail management Type de document : e-book Auteurs : Tsan-Ming, CHOI ; Bin, SHEN Editeur : Berlin : SPRINGER-VERLAG Année de publication : 2017 Importance : 1 online resource (200 pages) : Présentation : illustrations (black and white, colour). ISBN/ISSN/EAN : 978-981-10-2976-9 Note générale : Series traced to publisher's website. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; MANAGEMENT ; PROMOTION DES VENTES
Mots-clés candidats : Sales management. Marketing. Management. Luxuries Clothing trade Fashion merchandising. Résumé : Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry's senior management agenda. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : Luxury selling / Francis SRUN, / Springer (2017)
Titre : Luxury selling : lessons from the world of luxury in selling high quality goods and services to high value clients / Type de document : e-book Auteurs : Francis SRUN, Editeur : Springer Année de publication : 2017 Importance : 1 online resource 245 p. Présentation : illustrations ISBN/ISSN/EAN : 978-3-319-45525-9 Langues : Anglais (eng) Mots-clés : Management
GESTION DE LA RELATION CLIENT ; PRODUIT DE LUXE ; VENTE
Mots-clés candidats : Luxury goods industry Management. Marketing. Customer relations Luxuries Résumé : Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers - whether you`re selling luxury products or high value bespoke professional services - is a very different process to selling anything else to anyone else. Francis Srun has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron. The first step is learning how to physically embody "Luxury". You need to look, speak, and move "Luxury". The true luxury attitude is not submissive nor is it hauteur - it is gentle, generous and simply, truly human. Success comes from not just being professional but from building a genuinely luxury relationship with clients. To do that you need to truly understand your client. High value customers today are younger, international in outlook and residence, and increasingly from Asia. Their buying motivation is always about self-affirmation and pleasure and never about money. The luxury customer`s decision process is unlike that of other customers. While emotion is important when selling anything to anyone - with luxury selling it is paramount. Srun shows how the psychology of Brand, Product, Place, Price and Time all play a role in customer`s motivations. Finally this book guides you step by step with concrete examples and useful techniques through the seven steps of luxury selling: be prepared to sell, welcome appropriately, listen genuinely, propose and present with style, meet objections with persuasion rather than refutation, conclude sharply and finally gain loyalty for a long term relationship. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : Managing technological innovation / WORLD SCIENTIFIC PUB CO INC (2017)PermalinkNew luxury management / SPRINGER-VERLAG FRANCE (2017)PermalinkOrganizational risk management and sustainability / Robert B POJASEK, / CRC PRESS (2017)PermalinkProduct leadership / Richard BANFIELD, / O'REILLY (2017)PermalinkSocial entrepreneurship and tourism / Berlin : SPRINGER-VERLAG (2017)PermalinkSustainable luxury brands / Cesare AMATULLI, / PALGRAVE (2017)PermalinkAdvances in water resources management / New York, NY : SPRINGER (2016)PermalinkDigital entrepreneurship and global innovation / BUSINESS SCIENCE REFERENCE (2016)PermalinkIntegrated water resources management / New York, NY : SPRINGER (2016)PermalinkLiquidity risk management / Shyam VENKAT / Chichester (GB) : JOHN WILEY & SONS (2016)PermalinkSmall business management / Justin G LONGENECKER, / CENGAGE LEARNING (2016)PermalinkGoals-based wealth management / Jean L. P BRUNEL / John Wiley & Sons (2015)PermalinkDriving the economy through innovation and entrepreneurship / INDIAN INSTITUTE OF SCIENCE, BANGALORE / Mannheim : SPRINGER (2013)PermalinkHandbook of research in sport and business / Royaume-Uni : EDWARD ELGAR (2013)PermalinkManaging sport organizations / Daniel COVELL / London : ROUTLEDGE (2013)Permalink