28 recherche sur le mot-clé candidats 'Management.'   

Strategic brand management / Kevin Lane KELLER / Paris : Pearson (2019)  

Titre : Strategic brand management : building, measuring, and managing brand equity / Type de document : e-book Auteurs : Kevin Lane KELLER, Auteur Mention d'édition : 5th ed., Global ed. Editeur : Paris : Pearson Année de publication : 2019 Importance : 622 p. Présentation : col. ill., ports. (chiefly col.) ISBN/ISSN/EAN : 978-1-292-31499-0 Langues : Anglais (eng) Mots-clés : Management EQUITE ; MARQUE ; STRATEGIE Mots-clés candidats : Brand name products  Management. Index. décimale : E-book Résumé : For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include: Nombre d'accès : 5 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=509641

Strategic brand management / Kevin Lane KELLER / Paris : Pearson (2019)  

Titre : Strategic brand management : building, measuring, and managing brand equity / Type de document : e-book Auteurs : Kevin Lane KELLER, Auteur Mention d'édition : 5th ed., Global ed. Editeur : Paris : Pearson Année de publication : 2019 Importance : 622 p. Présentation : col. ill., ports. (chiefly col.) ISBN/ISSN/EAN : 978-1-292-31499-0 Langues : Anglais (eng) Mots-clés : Management EQUITE ; MARQUE ; STRATEGIE Mots-clés candidats : Brand name products  Management. Index. décimale : E-book Résumé : For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include: Nombre d'accès : 10 En ligne : http://library.ez.neoma-bs.fr/login?url=https://bc.vitalsource.com/tenants/neoma [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577831

Customer experience management rebooted / Steven WALDEN, / PALGRAVE (2017)  

Titre : Customer experience management rebooted : are you an experience brand or an efficiency brand? / Type de document : e-book Auteurs : Steven WALDEN, Editeur : PALGRAVE Année de publication : 2017 Importance : 1 online resource 266 p.) : Présentation : illustrations ISBN/ISSN/EAN : 978-1-349-94905-2 Langues : Anglais (eng) Mots-clés : Management CLIENT ; SERVICE CLIENT Mots-clés candidats : Customer relations  Management.  Customer services.  Consumer satisfaction.  Customer loyalty. Résumé : Walden shows why most customer experience management fails to improve the customer`s real experience and how to concentrate on the subjective emotional perceptions that drive the customer`s actual "experience" rather than the quantitative service efficiency metrics gathered by most CX tools. Customer experience management is not about managing every objective "experience" your customers have with you. It`s about understanding, measuring and creating "experiences" that customers "value". So while service and efficiency are wonderful things, they represent "business as usual"; the ticket to the game, the platform from which "experiences" are created not the experience itself! The message of this book is that businesses are at risk! Their uber focus on efficiency is leading them to miss the chance to connect more closely with their customer base and deliver on the creative potential of their brand. They ignore the fact that technology is an enabler of the "experience" it is not "the experience". Customers are not data - they are people: living, breathing, contradictory, infuriating bundles of cognitive and emotionally-driven responses to stimuli. "Experience" deals with how customers think, feel and behave - the things that motivate them to act which go beyond frequently forgettable efficiency. This means differentiating by providing new and better experiences based on a deeper understanding of what motivates customers to buy. To do that we must leave the objective, quantitative, world of quality management and enter the subjective, qualitative, world of customer`s psychology. Walden reboots our understanding of customer experience, showing us what it means, how to measure it, what we need to do to manage it and how we can gain financially from it. Understand, measure, create and do - but first of all, understand. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208995

Global supply chain security and management / Darren PROKOP, / Oxford : BUTTERWORTH-HEINEMANN (2017)  

Titre : Global supply chain security and management : appraising programs, preventing crimes Type de document : e-book Auteurs : Darren PROKOP, Editeur : Oxford : BUTTERWORTH-HEINEMANN Année de publication : 2017 Importance : 1 online resource (xiii, 192 pages) : Présentation : illustrations. ISBN/ISSN/EAN : 978-0-12-800820-1 Langues : Anglais (eng) Mots-clés : Management CHAINE LOGISTIQUE ; MANAGEMENT DU RISQUE ; SECURITE INFORMATIQUE Mots-clés candidats : Business logistics  Security measures.  Risk management.  Management.  Data processing.  Big data Résumé : Global Supply Chain Security and Management: Appraising Programs, Preventing Crimes examines the relationship between securing a supply chain and promoting more efficient worldwide trade. Historically, the primary goal of supply chain security was guarding against theft and damage. Today, supply chains are also on the frontlines in the fight against terrorism. This book showcases industry leaders and their best practices, also exploring how the government is both a policing organization and a supply chain partner. In addition, it covers the critical roles that various technologies play, focusing on how Big Data is collected and turned into knowledge. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208987

Luxury fashion retail management / Berlin : SPRINGER-VERLAG (2017)  

Titre : Luxury fashion retail management Type de document : e-book Auteurs : Tsan-Ming, CHOI ; Bin, SHEN Editeur : Berlin : SPRINGER-VERLAG Année de publication : 2017 Importance : 1 online resource (200 pages) : Présentation : illustrations (black and white, colour). ISBN/ISSN/EAN : 978-981-10-2976-9 Note générale : Series traced to publisher's website. Langues : Anglais (eng) Mots-clés : Management INDUSTRIE DU LUXE SECTEUR ; MANAGEMENT ; PROMOTION DES VENTES Mots-clés candidats : Sales management.  Marketing.  Management.  Luxuries  Clothing trade  Fashion merchandising. Résumé : Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry's senior management agenda. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208889

New luxury management / SPRINGER-VERLAG FRANCE (2017)  

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Organizational risk management and sustainability / Robert B POJASEK, / CRC PRESS (2017)  

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Small business management and entrepreneurship / David STOKES, / CENGAGE LEARNING (2017)  

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Advances in water resources management / New York, NY : SPRINGER (2016)  

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Integrated water resources management / New York, NY : SPRINGER (2016)  

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Liquidity risk management / Shyam VENKAT / Chichester (GB) : JOHN WILEY & SONS (2016)  

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Small business management / Justin G LONGENECKER, / CENGAGE LEARNING (2016)  

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Goals-based wealth management / Jean L. P BRUNEL / John Wiley & Sons (2015)  

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Driving the economy through innovation and entrepreneurship / INDIAN INSTITUTE OF SCIENCE, BANGALORE / Mannheim : SPRINGER (2013)  

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Strategic brand management / Kevin Lane KELLER / Paris : Pearson (2013)  

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Luxury selling / Francis SRUN, / Springer (2017)  

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Managing technological innovation / WORLD SCIENTIFIC PUB CO INC (2017)  

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Product leadership / Richard BANFIELD, / O'REILLY (2017)  

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Leadership scaffolding / Judith ELLIOT / Oxford: : CHANDOS PUB. (2006)  

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Marketing strategy & competitive positioning / Graham J HOOLEY, / PEARSON ED. (2017)  

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