19 recherche sur le mot-clé candidats 'Marketing.'   

Principles of marketing / Philip KOTLER / Paris : Pearson (2019)

Titre : Principles of marketing Type de document : Livre Auteurs : Philip KOTLER ; Gary ARMSTRONG Mention d'édition : eighth european edition Editeur : Paris : Pearson Année de publication : 2019 Importance : 689 p. ISBN/ISSN/EAN : 978-1-292-26956-6 Note générale : Annexes. Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management GESTION DU MARKETING Mots-clés candidats : Marketing. Index. décimale : 121.55 GESTION DU MARKETING Résumé : In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=492826

Marketing strategy & competitive positioning / Graham J HOOLEY, / PEARSON ED. (2017)  

Titre : Marketing strategy & competitive positioning Type de document : e-book Auteurs : Graham J HOOLEY, ; Brigitte, NICOULAUD ; Nigel, PIERCY ; John, RUDD Mention d'édition : Sixth edition. Editeur : PEARSON ED. Année de publication : 2017 Importance : 569 p. Présentation : illustrations ISBN/ISSN/EAN : 978-1-292-01731-0 Note générale : First edition. published in 1993 as: Competitive positioning : the key to marketing strategy / Graham J. Hooley and John A. Saunders. Previous edition: 2012. Langues : Anglais (eng) Mots-clés : Management CONCURRENCE ; MARKETING STRATEGIQUE Mots-clés candidats : Target marketing.  Management.  Marketing  Business planning.  Marketing. Résumé : Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation - the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. New to this edition * Updated to reflect the on-going global economic crisis and its impact on business and marketing. * New coverage including the impact of emerging market on innovation, the perverse customer as a market force, the new realities in competing through services and market analysis and segmentation. * Updated chapters on strategic customer management and strategic alliances. * Increased emphasis on competing through innovation including new business models such as Uber, Netflix and new types of retailing. * Updates vignettes at the beginning of chapters focusing on companies such as Amadeus, Mastercard and Samsung Pay and including discussion questions. * New cases throughout the book including Ryanair, Amazon and Lego. * Up-dated online resources include an Instructor's Manual and PowerPoint slides for instructors, along with additional case studies for students. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Graham Hooley is Emeritus Professor of Marketing at Aston University. He is a past President of the European Marketing Academy, Fellow of the Chartered Institute of Marketing, British Academy of Management, EMAC and the Higher Education Academy. Brigitte Nicoulaud is Senior Teaching Fellow at Aston Business School. Nigel F. Piercy was previously Professor of Marketing & Strategic Management & Associate Dean at Warwick Business School, Warwick University. John M Rudd is a Professor of Marketing and Head of the Marketing Group at Warwick Business School. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208892

Global marketing strategies for the promotion of luxury goods / BUSINESS SCIENCE REFERENCE (2016)  

Titre : Global marketing strategies for the promotion of luxury goods Type de document : e-book Auteurs : Fabrizio, MOSCA ; Rosalia, GALLO Editeur : BUSINESS SCIENCE REFERENCE Année de publication : 2016 Importance : 1 online resource (xxiii, 329 pages) : Présentation : illustrations (black and white, colour), maps (black and white, colour). ISBN/ISSN/EAN : 978-1-4666-9959-5 Langues : Anglais (eng) Mots-clés : Management COMPETITIVITE ; MEDIA ; PRODUIT DE LUXE Mots-clés candidats : Luxury goods industry.  Marketing.  Luxuries  Wealthy consumers. Résumé : Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208890

Principles of marketing / Philip KOTLER / Paris : Pearson (2016)  

Titre : Principles of marketing Type de document : e-book Auteurs : Philip KOTLER ; Gary ARMSTRONG Mention d'édition : Seven edition, Global edition. Editeur : Paris : Pearson Année de publication : 2016 Importance : 731 p. ISBN/ISSN/EAN : 978-1-292-14652-2 Note générale : Annexes. Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management GESTION DU MARKETING Mots-clés candidats : Marketing. Index. décimale : E-book Résumé : Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Also available with MyMarketingLab This title is also available with MyMarketingLab-an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Hands-on activities and exercises enable students to better understand and master course concepts, and the skills required to be successful marketers today. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292092591) 4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.MyMarketingLab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=373794

Autre format

• Principles of Marketing / Londres : PEARSON EDUCATION (2016)  

Record label marketing / Amy MACY / 2016  

Titre : Record label marketing : how music companies brand and market artists in the digital era. Type de document : e-book Auteurs : Amy MACY ; Clyde, ROLSTON ; Paul, ALLEN (1946-) ; Thomas W HUTCHISON Mention d'édition : Third edition / Année de publication : 2016 Importance : xx, 471 p. Présentation : illustrations (black and white), map (black and white) ISBN/ISSN/EAN : 978-1-315-88205-5 Note générale : Previous edition: published by Tom Hutchison, Amy Macy, Paul Allen. 2010. Langues : Anglais (eng) Mots-clés : Management MUSIQUE Mots-clés candidats : Music trade.  Marketing.  Sound recordings Index. décimale : E-book Résumé : Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you'll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: * Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. * An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. * The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158525

Destination marketing / Steven PIKE / New York : ROUTLEDGE (2015)  

Permalink

Principles of marketing / Philip KOTLER / Paris : Pearson (2015)  

Permalink

Contemporary marketing / Louis E BOONE / CENGAGE LEARNING (2014)  

Permalink

Luxury strategy [The] / Jean-Noël KAPFERER / Londres : KOGAN PAGE (2012)  

Permalink

Mercator / Jacques LENDREVIE / PARIS : DUNOD (2012)  

Permalink

Small business marketing kit for dummies / Barbara FINDLAY SCHENCK / Sussex : WILEY (2012)  

Permalink

Marketing / Christopher E HACKLEY / Los Angeles, [Calif.] ; : SAGE (2009)  

Permalink

Product leadership / Richard BANFIELD, / O'REILLY (2017)  

Permalink

Luxury fashion retail management / Berlin : SPRINGER-VERLAG (2017)  

Permalink

Luxury selling / Francis SRUN, / Springer (2017)  

Permalink

Handbook on the economics of retailing and distribution / Emek BASKER / Royaume-Uni : EDWARD ELGAR (2016)  

Permalink

Sport brands / Patrick BOUCHET / London : : ROUTLEDGE, (2013)  

Permalink

Store wars / Greg THAIN / Chichester (GB) : JOHN WILEY & SONS (2012)  

Permalink

Key challenges and opportunities in Web entrepreneurship / BUSINESS SCIENCE REFERENCE (2017)  

Permalink