Résultat de la recherche
2 recherche sur le mot-clé candidats 'Narration (Rhetoric)'
Ajouter le résultat dans votre panier Affiner la recherche Générer le flux rss de la recherche
Partager le résultat de cette recherche Faire une suggestion
Narrative advertising models and conceptualization in the digital age / BUSINESS SCIENCE REFERENCE (2017)
Titre : Narrative advertising models and conceptualization in the digital age Type de document : e-book Auteurs : Recep, YILMAZ Editeur : BUSINESS SCIENCE REFERENCE Année de publication : 2017 Importance : 1 online resource 383 p. Présentation : illustrations. ISBN/ISSN/EAN : 978-1-5225-2374-1 Langues : Anglais (eng) Mots-clés : Management
DOCUMENT NUMERIQUE ; MARKETING STRATEGIQUE ; PUBLICITEMots-clés candidats : Advertising. Storytelling in mass media. Narration (Rhetoric) Résumé : The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. . Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies... Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208902
Titre : Narrative research in health and illness Type de document : e-book Auteurs : Brian HURWITZ, Éditeur scientifique ; Trisha GREENHALGH ; Vieda SKULTANS Editeur : BLACKWELL PUBLISHING Année de publication : 2004 Importance : ix, 446 p. ISBN/ISSN/EAN : 978-1-4051-4619-7 Note générale : Index Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION ; DISCOURS ; SANTEMots-clés candidats : Physician and patient. Research Methodology. Narration (Rhetoric) Discourse analysis, Narrative. Medicine Index. décimale : E-book Résumé : This comprehensive book celebrates the coming of age of narrative in health care. It uses narrative to go beyond the patient′s story and address social, cultural, ethical, psychological, organizational and linguistic issues.
This book has been written to help health professionals and social scientists to use narrative more effectively in their everyday work and writing.
The book is split into three, comprehensive sections; Narratives, Counter–narratives and Meta–narratives.Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158562
LIBRARY - Campus Rouen
NEOMA Business School
pmb
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26