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Creativity, innovation, and entrepreneurship across cultures / Springer (2016)
Titre : Creativity, innovation, and entrepreneurship across cultures : theory and practices Type de document : e-book Editeur : Springer Année de publication : 2016 Collection : Innovation, Technology, and Knowledge Management Importance : 157 p. Présentation : illustrations (black and white, colour). ISBN/ISSN/EAN : 978-1-4939-3261-0 Langues : Anglais (eng) Mots-clés : Management
CREATION D'ENTREPRISE ; ENTREPRENEURIAT
Mots-clés candidats : Creative ability in business. New products. Technological innovations. Entrepreneurship. Index. décimale : 658.421 Résumé : The aim of this volume is to further develop the relationship between culture and manifold phenomena of creativity, innovation and entrepreneurship in order to promote further and better understanding how, why, and when these phenomena are manifested themselves across different cultures. Currently, cross-cultural research is one of the most dynamically and rapidly growing areas. At the same time, creativity, inventiveness, innovation, and entrepreneurship are championed in the literature as the critical element that is vital not just for companies, but also for the development of societies. A sizable body of research demonstrates that cultural differences may foster or inhibit creative, inventive, innovative and entrepreneurial activities; and each culture has its own strengths and weaknesses in these regards. Better understanding of cultural diversity in these phenomena can help to build on strengths and overcome weaknesses. Cross-cultural studies in this field represent a comparatively new class of interdisciplinary research. This is a field where cultural, sociological, psychological, historical, economic, management, technology and business studies closely intersect. In this book, a global team of researchers representing Europe, Asia, and the Americas review, analyze, structure, systematize and discuss various concepts, assumptions, speculations, theories, and empirical research which focus on the effect of national cultures on creativity, invention, innovation, and entrepreneurship. They argue that national culture is not only an extremely important determinant of innovation and business development, but also demonstrate that some aspects relating to these phenomena may be universal among all cultures, thereby identifying those factors that may easily be transferred across cultures from those that are unique to their specific context. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : Interdisciplinary approaches to product design, innovation, & branding in international marketing / EMERALD GROUP PUBLISHING (2012.)
Titre : Interdisciplinary approaches to product design, innovation, & branding in international marketing : creative research on branding, product design/innovation, and strategic thought/social entrepreneurship Type de document : e-book Auteurs : K. Scott. SWAN, Éditeur scientifique ; Shaoming ZOU, Éditeur scientifique Editeur : EMERALD GROUP PUBLISHING Année de publication : 2012. Importance : XX ; 339 p. ISBN/ISSN/EAN : 978-1-78190-017-8 Langues : Anglais (eng) Mots-clés candidats : Branding (Marketing) New products. BRAND MARCA MARQUE INTERNATIONAL MARKETING MARKETING INTERNACIONAL MARKETING INTERNATIONAL INDUSTRIAL AESTHETICS ESTÉTICA INDUSTRIAL ESTHETIQUE INDUSTRIELLE Résumé : Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest. This volume seeks to capture and synthesize the cutting-edge knowledge in the area of branding, product design, innovation, and strategic thought in international marketing. This volume was conceived from a conference held at The College of William & Mary where speakers from many fields - including business, arts, architecture, industrial design, and engineering - were invited to share their methods, findings and insights. The interdisciplinary nature of the conference and this subsequent volume serve to help us gain an appreciation for alternative perspectives while also facilitating cross-disciplinary research in these important areas. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink :