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Titre : Liking Ike : Eisenhower, advertising, and the rise of celebrity politics Type de document : e-book Auteurs : David Haven BLAKE, Editeur : OXFORD UNIVERSITY PRESS Année de publication : 2016 Importance : 1 online resource (xiv, 281 pages) : Présentation : illustrations ISBN/ISSN/EAN : 978-0-19-027819-9 Langues : Anglais (eng) Mots-clés : Management
ELECTION ; ETATS-UNIS D'AMERIQUE ; PUBLICITEMots-clés candidats : Political culture History Election Political activity United States 20th century. 1952. 1956. Presidents Celebrities Politics and government 1953-1961. Résumé : Liking Ike examines the prominent role that celebrities and advertising agencies played in Dwight Eisenhower`s presidency. Guided by Madison Avenue executives and television pioneers, Eisenhower cultivated famous supporters as a way of building the broad-based support that had eluded Republicans for twenty years. It is customary to see the charismatic John F. Kennedy and his Rat Pack entourage as the beginning of presidential glamour in the United States, but from Walt Disney and Irving Berlin to Jimmy Stewart and Helen Hayes, celebrities regularly appeared in Eisenhower`s campaigns. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208970
Titre : Business and industry in Nazi Germany Type de document : e-book Auteurs : Francis R., NICOSIA (1944-) ; UNIVERSITY OF VERMONT. Center for Holocaust Studies. ; Jonathan HUENER Editeur : New York ; : Berghahn Books Année de publication : 2004 Importance : 216 p. Présentation : ill. ISBN/ISSN/EAN : 978-1-78238-975-0 Note générale : Based on lectures presented at a symposium organized by the Center for Holocaust Studies at the University of Vermont in 2002. Langues : Anglais (eng) Mots-clés : Management
GUERRE ; INDUSTRIE ; RESPONSABILITE SOCIALE DE L'ENTREPRISE ; SOCIOLOGIE DES ORGANISATIONSMots-clés candidats : Industrial policy History. Germany Big business National socialism Politics and government 1933-1945. Index. décimale : 338.094309043 Résumé : During the past decade, the role of Germany's economic elites under Hitler has once again moved into the limelight of historical research and public debate. This volume brings together a group of internationally renowned scholars who have been at the forefront of recent research. Their articles provide an up-to-date synthesis, which is as comprehensive as it is insightful, of current knowledge in this field Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=207887
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