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Titre : Product leadership : how top product managers launch awesome products and build successful teams Type de document : e-book Auteurs : Richard BANFIELD, ; Martin ERIKSSON ; Nate, WALKINGSHAW Editeur : O'REILLY Année de publication : 2017 Importance : 217 p. Présentation : illustrations ISBN/ISSN/EAN : 978-1-4919-6057-8 Note générale : Includes index. Langues : Anglais (eng) Mots-clés : Management
GESTION D'EQUIPE ; LEADERSHIP ; MARKETING DIRECTMots-clés candidats : New products Management. Marketing. Product management. Teams in the workplace. Résumé : This book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.
In three parts, Product Leadership helps you explore:
- Themes and patterns of successful teams and their leaders, and ways to attain those characteristics.
- Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution.
- Strategies and tactics for working with customers, agencies, partners, and external stakeholders.Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=207912
Titre : Luxury strategy [The] : break the rules of marketing to build luxury brands Type de document : e-book Auteurs : Jean-Noël KAPFERER ; Vincent BASTIEN Mention d'édition : 2nd ed. Editeur : Londres : KOGAN PAGE Année de publication : 2012 Importance : xi, 395 p. : ISBN/ISSN/EAN : 978-0-7494-6492-9 Langues : Anglais (eng) Mots-clés candidats : Luxuries Marketing. Luxury goods industry. Product management. LUXURY GOOD PRODUCTO DE LUJO PRODUIT DE LUXE BRAND IMAGE IMAGEN DE MARCA IMAGE DE MARQUE STRATEGIC MARKETING MARKETING ESTRATÉGICO MARKETING STRATEGIQUE Résumé : "The Luxury Strategy" has established itself as the definitive work on the essence of a luxury strategy, providing a thorough understanding of the unique (and often paradoxical) rules for successful luxury brand management. Completely revised and updated, the second edition of this classic text explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides a rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=110923
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