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2 recherche sur le mot-clé candidats
'Retail trade.' 




Titre : Store wars : the worldwide battle for mindspace and shelfspace, online and in-store Type de document : e-book Auteurs : Greg THAIN, Auteur ; John BRADLEY, Auteur Mention d'édition : 2nd ed. Editeur : Chichester (GB) : JOHN WILEY & SONS Année de publication : 2012 Importance : xiv, 294 p. ISBN/ISSN/EAN : 978-1-118-37481-8 Note générale : Annexes. Index. Langues : Anglais (eng) Mots-clés candidats : Retail trade. Marketing. Consumer goods. BRAND MARCA MARQUE DISTRIBUTION COMPANY EMPRESA DE DISTRIBUCIÓN ENTREPRISE DE DISTRIBUTION Résumé : The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts: A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L′Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others). A section on leading retailers (Wal–Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years. A section describing the interaction between retailers and manufacturers, including competition for end–consumers, trade marketing. A section covering the Emerging Markets—the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries. The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=110959 Handbook on the economics of retailing and distribution / Emek BASKER / Royaume-Uni : EDWARD ELGAR (2016)
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Titre : Handbook on the economics of retailing and distribution Type de document : e-book Auteurs : Emek BASKER Editeur : Royaume-Uni : EDWARD ELGAR Année de publication : 2016 Importance : 512 p. Présentation : illustrations (black and white) ISBN/ISSN/EAN : 978-1-78347-738-8 Langues : Anglais (eng) Mots-clés : Management
DISTRIBUTIONMots-clés candidats : Retail trade. Marketing. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=135681

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