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'SPORT' 




Titre : Sport management in the Middle East : a case study analysis Type de document : e-book Auteurs : Mohammed BEN SULAYEM, Éditeur scientifique ; Sean O'CONNOR, Éditeur scientifique ; David HASSAN, Éditeur scientifique Editeur : London : ROUTLEDGE Année de publication : 2013 Importance : XV-206 p. ISBN/ISSN/EAN : 978-0-203-13177-0 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
MANAGEMENT ; MOYEN ORIENT ; SPORTMots-clés candidats : Sports Case studies. Management Middle East Sports administration SPORT DEPORTE STRATEGY ESTRATEGIA STRATEGIE MANAGEMENT GESTIÓN CASE STUDY ESTUDIO DE CASO ETUDE DE CAS Résumé : The Middle East is one of the fastest growing and significant markets in world sport, as well as a powerful source of investment in sport. Bids for the Olympics in 2020 and the soccer World Cup in 2022, as well as remarkable investments in Formula One motor racing, horse racing and English Premier League soccer clubs, demonstrate the strength of interest, the depth of resource and the technical expertise maintained by sport business interests in the region. Sport Management in the Middle East is the first book to offer a serious and in-depth analysis of the business and management of sport in the region. Written by a team of world leading researchers in Middle Eastern sport, and illustrated in full colour throughout, the book examines the importance of sport in the Middle East and introduces its particular management processes, structures and cultures. As well as providing an overview of the region's sporting strategy and key stakeholders, the book also offers a number of detailed case-studies of sport in individual Middle Eastern countries. A unique guide to sport management in a region of fundamental importance in world sport, this book is essential reading for any serious student or scholar of sport management, sport business, Middle East studies, or sport and society. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=110958
Titre : Sport brands Type de document : e-book Auteurs : Patrick BOUCHET, Auteur ; Dieter HILLAIRET, Auteur ; Guillaume BODET, Auteur Editeur : London : : ROUTLEDGE, Année de publication : 2013 Importance : x, 197 pages : Présentation : illustrations ISBN/ISSN/EAN : 978-0-203-11466-7 Note générale : Bibliogr. p.182-189. Index. Langues : Anglais (eng) Mots-clés candidats : Sports Marketing. Economic aspects. Branding (Marketing) Brand name products. SPORT DEPORTE SPORT GOODS SECTOR ARTÍCULO DE DEPORTE SECTOR ARTICLE DE SPORT SECTEUR BRAND MARCA MARQUE Résumé : Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=110956
Titre : Sport in capitalist society : a short history Type de document : e-book Auteurs : Tony COLLINS, Auteur Editeur : London : ROUTLEDGE Année de publication : 2013 Importance : viii, 178 p. ISBN/ISSN/EAN : 978-0-203-06811-3 Note générale : Bibliogr. p.154-170 . Index. Langues : Anglais (eng) Mots-clés candidats : Sports Political aspects. Economic aspects. Sports and state. Capitalism. SPORT DEPORTE HISTORY HISTORIA HISTOIRE Résumé : Why are the Olympic Games the driving force behind a clampdown on civil liberties? What makes sport an unwavering ally of nationalism and militarism? Is sport the new opiate of the masses? These and many other questions are answered in this new radical history of sport by leading historian of sport and society, Professor Tony Collins. Tracing the history of modern sport from its origins in the burgeoning capitalist economy of mid-eighteenth century England to the globalised corporate sport of today, the book argues that, far from the purity of sport being 'corrupted' by capitalism, modern sport is as much a product of capitalism as the factory, the stock exchange and the unemployment line. Based on original sources, the book explains how sport has been shaped and moulded by the major political and economic events of the past two centuries, such as the French Revolution, the rise of modern nationalism and imperialism, the Russian Revolution, the Cold War and the imposition of the neo-liberal agenda in the last decades of the twentieth century. It highlights the symbiotic relationship between the media and sport, from the simultaneous emergence of print capitalism and modern sport in Georgian England to the rise of Murdoch's global satellite television empire in the twenty-first century, and for the first time it explores the alternative, revolutionary models of sport in the early twentieth century. Sport in a Capitalist Society is the first sustained attempt to explain the emergence of modern sport around the world as an integral part of the globalisation of capitalism. It is essential reading for anybody with an interest in the history or sociology of sport, or the social and cultural history of the modern world. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=110957
Titre : Sport across Asia : politics, cultures, and identities Type de document : e-book Auteurs : Katrin BROMBER, Éditeur scientifique ; Birgit KRAWIETZ, Éditeur scientifique ; Joseph A. MAGUIRE, Éditeur scientifique Editeur : London : ROUTLEDGE Année de publication : 2013 Importance : viii, 241 pages ISBN/ISSN/EAN : 978-0-203-07462-6 Note générale : Bibliogr. p.217-235 . Index. Langues : Anglais (eng) Mots-clés candidats : Sports Social aspects Asia. Political aspects Sociological aspects. Asia SPORT DEPORTE ASIA ASIE Résumé : This book is designed to reflect both our current knowledge regarding sport, globalisation and '"encounters" with several important "post-colonial" or non-western societies and to draw together scholars from a range of different disciplines. Case studies of cultural encounters in Central, South-East Asia, Asia Minor and the Arabian peninsula capture the paradoxical processes of emulation, resistance and transformation that are at work in the diffusion and development of "sport" and body cultures. These case studies bring together insights from anthropology, cultural studies, geography, history, law, sociology, various area and post-colonial studies. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=110955
Titre : Handbook of research in sport and business Type de document : e-book Auteurs : Sten SODERMAN, Éditeur scientifique ; Harald DOLLES, Éditeur scientifique Editeur : Royaume-Uni : EDWARD ELGAR Année de publication : 2013 Importance : xx, 576 pages ISBN/ISSN/EAN : 978-1-78100-586-6 Note générale : Index. Langues : Anglais (eng) Mots-clés candidats : Sports Economic aspects. Sports administration. Management. SPORT DEPORTE MANAGEMENT GESTIÓN Résumé : This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research. Topics covered for analysis include sports governance, regulation and performance; media and technology; club management and team structure; place, time and spectators of sporting events; and sport branding and sponsoring. The Handbook covers research examples from elite sport to the amateur level, and from different sports, from cycling to cricket, from ice hockey to motorsports, and from football to skiing. It will be read and used by academics and PhD students as well as sports practitioners looking for useful ways of expanding knowledge, conducting research or searching for insights into the challenges of managing sport. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=110897 PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkStrategic sports event management / Guy MASTERMAN / burlington : ELSEVIER BUTTERWORTH-HEINEMANN (2004)
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