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Titre : Small business marketing kit for dummies Type de document : e-book Auteurs : Barbara FINDLAY SCHENCK Mention d'édition : 3rd ed. Editeur : Sussex : WILEY Année de publication : 2012 Importance : xviii, 364 p. Accompagnement : CD en cours acquisition (Sophie 24/09/2013) ISBN/ISSN/EAN : 978-1-118-38309-4 Note générale : Index. Langues : Anglais (eng) Mots-clés candidats : Marketing. Small business. STRATEGIC MARKETING MARKETING ESTRATÉGICO MARKETING STRATEGIQUE Résumé : Harness the power of marketing and watch your business grow Having your own business isn′t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high–tech consulting firm, a law office or a home cleaning service, in today′s competitive environment, strategic marketing is essential. If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low–cost, high–impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach. Using social media as a marketing tool Communicating with customers Financing a marketing campaign The companion CD includes tools and templates to give you a jump–start on putting your new skills to work If you′re looking to give your small business′ marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered. CD–ROM/DVD and other supplementary materials are not included as part of the e–book file, but are available for download after purchase. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=110952
Titre : Entrepreneurship : theory, process, practice / Type de document : e-book Auteurs : Donald F KURATKO, Mention d'édition : Tenth edition. Editeur : CENGAGE LEARNING Année de publication : 2016 Importance : 455 p. ISBN/ISSN/EAN : 978-1-4737-4555-1 Note générale : Previous edition: 2014. Langues : Anglais (eng) Mots-clés : Management
ENTREPRENEURIAT ; INNOVATION TECHNOLOGIQUEMots-clés candidats : Entrepreneurship. New business enterprises. Small business. Résumé : Learn the true process of a successful entrepreneur with ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 10e! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. It incorporates up-to-the-minute information about trending topics such as The Lean Startup methodology and design innovation. The accompanying MindTap(R) Learning Suite challenges you to apply what you've learned as you complete a unique set of activities designed to help you sharpen your entrepreneurial skills. You'll tackle activities that challenge you to experience the world of new venture creation or corporate innovation first hand. This book will be your guide to understanding the entrepreneurial challenges of tomorrow, and MindTap(R) will teach you the necessary skills to become a leader in the industry. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208887
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