Global strategies in retailing - Catalogue Library Neoma Business School

Global strategies in retailing / John DAWSON / London : ROUTLEDGE (2013)

Titre :	Global strategies in retailing : Asian and European experiences
Type de document :	e-book
Auteurs :	John DAWSON ; Masao MUKOYAMA
Editeur :	London : ROUTLEDGE
Année de publication :	2013
Importance :	272 p.
Présentation :	illustrations.
ISBN/ISSN/EAN :	978-0-203-07963-8
Langues :	Anglais (eng)
Mots-clés :	Management COMMERCE INTERNATIONAL ; DISTRIBUTION
Résumé :	Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy. As such, this book will be important reading for all international business and retailing students and academics researching in these areas.
Nombre d'accès :	2
En ligne :	http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...]
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