Essentials of entrepreneurship - Catalogue Library Neoma Business School

Essentials of entrepreneurship / Robert A. BARON / EDWARD ELGAR (2014)

Titre :	Essentials of entrepreneurship : evidence and practice
Type de document :	Livre
Auteurs :	Robert A. BARON, Auteur
Editeur :	EDWARD ELGAR
Année de publication :	2014
Importance :	XIV; 370 p.
ISBN/ISSN/EAN :	978-1-78347-178-2
Prix :	45 EUR
Note générale :	Index.
Langues :	Anglais (eng)
Mots-clés :	Management ENTREPRENEURIAT ; CREATION D'ENTREPRISE
Résumé :	Entrepreneurs are, in essence, individuals who take action to convert their ideas into reality. Doing so involves completing many steps; Robert Baron describes these steps, and provides guidance for performing them successfully. To do so, it incorporates several features: the information presented is based on current evidence, rather than 'informal knowledge' or comments of specific entrepreneurs the focus is primarily on the essentials - the issues and topics most central to the field the book does not assume extensive knowledge of basic management disciplines, and so is accessible to readers with a wide range of backgrounds.
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