Global marketing strategies for the prom... - Catalogue Library Neoma Business School

Global marketing strategies for the promotion of luxury goods / BUSINESS SCIENCE REFERENCE (2016)

Titre :	Global marketing strategies for the promotion of luxury goods
Type de document :	e-book
Auteurs :	Fabrizio, MOSCA ; Rosalia, GALLO
Editeur :	BUSINESS SCIENCE REFERENCE
Année de publication :	2016
Importance :	1 online resource (xxiii, 329 pages) :
Présentation :	illustrations (black and white, colour), maps (black and white, colour).
ISBN/ISSN/EAN :	978-1-4666-9959-5
Langues :	Anglais (eng)
Mots-clés :	Management COMPETITIVITE ; MEDIA ; PRODUIT DE LUXE
Mots-clés candidats :	Luxury goods industry. Marketing. Luxuries Wealthy consumers.
Résumé :	Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.
Nombre d'accès :	1
En ligne :	http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...]
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