Titre : |
Deception in the Marketplace |
Type de document : |
Livre |
Auteurs : |
David M. BOUSH, Auteur ; Marian FRIESTAD, Auteur ; Peter WRIGHT, Auteur |
Editeur : |
New York : ROUTLEDGE |
Année de publication : |
2009 |
Importance : |
241 p. |
ISBN/ISSN/EAN : |
978-0-8058-6087-0 |
Prix : |
27.99 GBP |
Langues : |
Anglais (eng) |
Mots-clés : |
Management CONSOMMATEUR ; STYLE DE VIE ; COMPORTEMENT DU CONSOMMATEUR ; PERSUASION
|
Résumé : |
The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? |
Note de contenu : |
Bibliogr. p.209-226 |
Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=217002 |