The management of luxury - Catalogue Library Neoma Business School

The management of luxury / Benjamin BERGHAUS / Londres : KOGAN PAGE (2018)

Titre :	The management of luxury
Type de document :	e-book
Auteurs :	Benjamin BERGHAUS, Auteur
Editeur :	Londres : KOGAN PAGE
Année de publication :	2018
Importance :	497 p. (100 crédits)
ISBN/ISSN/EAN :	978-0-7494-8181-0
Prix :	372 EUR
Langues :	Anglais (eng)
Mots-clés :	Management INDUSTRIE DU LUXE SECTEUR ; MARKETING INDUSTRIEL ; PRODUIT DE LUXE
Résumé :	The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a luxury SME.
Nombre d'accès :	2
En ligne :	http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...]
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