Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Autre format
BRAND PORTFOLIO STRATEGY Creating relevance, differentiation, energy, leverage and clarity / David A. AAKER / New York : THE FREE PRESS (2004)
BRAND PORTFOLIO STRATEGY Creating relevance, differentiation, energy, leverage and clarity [Livre] / David A. AAKER . - New York : THE FREE PRESS, 2004 . - 1 vol., 348 p.
ISBN : 978-0-7432-4938-6 : 31,6 EUR Langues : Anglais (eng)
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Autre format
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A4665 | 121.92 AAK | Livre | Library Campus de Rouen | Salle de lecture | Disponible |
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