| Titre : |
Consumer behaviour : a European perspective |
| Type de document : |
Livre |
| Mention d'édition : |
5e éd. |
| Editeur : |
Londres : PEARSON EDUCATION |
| Année de publication : |
2013 |
| Importance : |
XXVIII ; 672 p. |
| ISBN/ISSN/EAN : |
978-0-273-77272-9 |
| Prix : |
76 EUR |
| Note générale : |
Bibliogr. fin chaque chap.
Glossaire p. 642-659
Index p. 660-672 |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
COMPORTEMENT DU CONSOMMATEUR ; ETUDE DE CAS ; EUROPE ; SOCIETE DE CONSOMMATION ; SOCIOLOGIE CULTURELLE
|
| Résumé : |
Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The book links in consumer behaviour theory with the real life problems faced by practitioners. |
| Note de contenu : |
Chapter 1: An introduction to consumer behaviour Chapter 2: A consumer society Chapter 3: Shopping, buying and evaluating Chapter 4: Perception Chapter 5: The self Chapter 6: Motivation, values and lifestyle Chapter 7: Learning and memory Chapter 8: Attitudes Chapter 9: Individual decision-making Chapter 10: Groups and social media Chapter 11: European family structures, household decision-making and age cohorts Chapter 12: Income and social class Chapter 13: Culture and consumer behaviour Chapter 14: Cultural change processes Chapter 15: Consumption and cultural differences |
| Permalink : |
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