| Titre : |
Luxury Brands in Emerging Markets |
| Type de document : |
Livre |
| Auteurs : |
Glyn ATWAL, Éditeur scientifique ; Douglas BRYSON, Éditeur scientifique ; Nacima OURAHMOUNE, Auteur Neoma ; Paul SANDERS, Auteur Neoma |
| Editeur : |
New York : PALGRAVE MACMILLAN |
| Année de publication : |
2014 |
| Importance : |
XVII-214 p. |
| ISBN/ISSN/EAN : |
978-1-137-33052-9 |
| Prix : |
115 EUR |
| Note générale : |
Bibliogr. chaque fin de chapitre. Index |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
INDUSTRIE DU LUXE SECTEUR ; MARKETING STRATEGIQUE ; PAYS EN DEVELOPPEMENT
|
| Index. décimale : |
426.75 INDUSTRIE DU LUXE SECTEUR |
| Résumé : |
The rewards of success in emerging markets are potentially huge, and as luxury companies continue to expand their global reach, they will need to continually assess if their current strategy is delivering competitive advantage. Luxury Brands in Emerging Markets is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics, and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICS) and provides a rich resume of the key factors that influen that effectiveness of luxury brand startegies. |
| Note de contenu : |
OURAHMOUNE, Nacima. Chap. "The Cultural Construction of Brazilian Bodies and Status" p.26-45.
SANDERS, Paul. Chap. "The Idiosyncrasies of Luxury Consumption in Russia" p.70-81. |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=155190 |
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Luxury brands in emerging markets / New York : PALGRAVE MACMILLAN (2014)
