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Research Methodology / Ranjit KUMAR / SAGE PUBLICATIONS LTD (2019)
Titre : Research Methodology : A Step-by-step Guide for Beginners Type de document : Livre Auteurs : Ranjit KUMAR Mention d'édition : 5th revised ed. Editeur : SAGE PUBLICATIONS LTD Année de publication : 2019 Importance : 528 p. ISBN/ISSN/EAN : 978-1-5264-4990-0 Prix : 41 EUR Langues : Anglais (eng) Mots-clés : Management
METHODOLOGIE ; METHODOLOGIE DE LA RECHERCHE ; RECHERCHE APPLIQUEEIndex. décimale : 151.86 RECHERCHE APPLIQUEE Résumé : Eight steps, two pathways, one book. This fifth edition of the bestseller Research Methodology has reimagined, redesigned, and fully renovated how a textbook can help students achieve success in their methods course or research project.Eight steps: Foolproof for any beginner researcher, the book breaks the process of designing and doing a research project into achievable stages. It delivers students from research problem to their written research report at the pace they need, with clear explanations, DIY tasks, helpful visualizations and study skills support.
Two pathways: With an innovative, beautiful design, we have built regular progress checkpoints into the book and its online resources. As students proceed through the 8 steps, each chapter provides regular opportunities cues for students to check understanding or give themselves a challenge. Each pathway then gives them the resources they need.Confused? Stop, practise with quizzes and flashcards, or use a video to look at a concept a different way.Up for a challenge? We give you research articles, readings, case studies, activities bibliography tools and inspiration to pursue your curiosity, impress your lecturer, and nail your assignments.With this one book, every student gets what they need to succeed. It is the perfect essential text for students and beginner researchers across the social sciences.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=486302 Exemplaires(6)
Code-barres Cote Support Localisation Section Disponibilité 059112 001.42 KUM Livre Library Campus de Reims Salle de lecture Exclu du prêt 059111 001.42 KUM Livre Library Campus de Reims Salle de lecture Disponible J5856 151.86 KUM Livre Library Campus de Rouen Salle de lecture Disponible J5857 151.86 KUM Livre Library Campus de Rouen Salle de lecture Disponible J5855 151.86 KUM Livre Library Campus de Rouen Salle de lecture Disponible J5854 151.86 KUM Livre Library Campus de Rouen Salle de lecture Exclu du prêt Brand Management / Michael BEVERLAND / SAGE PUBLICATIONS LTD (2018)
Titre : Brand Management : Co-creating Meaningful Brands Type de document : Livre Auteurs : Michael BEVERLAND Editeur : SAGE PUBLICATIONS LTD Année de publication : 2018 Importance : 416 p. ISBN/ISSN/EAN : 978-1-4739-5198-3 Prix : 47 EUR Langues : Anglais (eng) Mots-clés : Management
GESTION DE LA PRODUCTION ; MARQUE ; STRATEGIEIndex. décimale : 121.92 MARQUE Résumé : Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity.
In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systemsPermalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=489284 Exemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 052750 658.827 BEV Livre Library Campus de Reims Salle de lecture Disponible J6343 121.92 BEV Livre Library Campus de Rouen Salle de lecture Disponible Designing Quality Survey Questions / Sheila ROBINSON / SAGE PUBLICATIONS LTD (2018)
Titre : Designing Quality Survey Questions Type de document : Livre Auteurs : Sheila ROBINSON, Auteur Editeur : SAGE PUBLICATIONS LTD Année de publication : 2018 Importance : 256 p. ISBN/ISSN/EAN : 978-1-5063-3054-9 Prix : 36 EUR Langues : Anglais (eng) Mots-clés : Management
PSYCHOLOGIE ; SCIENCE DU COMPORTEMENTRésumé : Surveys are a cornerstone of social and behavioral research, and with the use of web-based tools, surveys have become an easy and inexpensive means of gathering data. But how researchers ask a question can dramatically influence the answers they receive. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=367000 Doing Business in Europe / Gabriele SUDER / SAGE PUBLICATIONS LTD (2018)
Titre : Doing Business in Europe Type de document : Livre Auteurs : Gabriele SUDER ; Johan LINDEQUE Mention d'édition : 3rd ed. Editeur : SAGE PUBLICATIONS LTD Année de publication : 2018 Importance : 544 p. ISBN/ISSN/EAN : 978-1-5264-2074-9 Prix : 47 EUR Langues : Anglais (eng) Mots-clés : Management
COMMERCE INTERNATIONAL ; EUROPEIndex. décimale : 011.00 EUROPE Résumé : Fundamental theories and concepts for understanding how business is done in Europe, linking it to the current European business environment through a range of up-to-date case studies and examples. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=489283 Exemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 052749 382.094 SUD Livre Library Campus de Reims Salle de lecture Disponible J7235 011.00 SUD Livre Library Campus de Rouen Salle de lecture Disponible Doing a Literature Review / Chris HART / SAGE PUBLICATIONS LTD (2018)
Titre : Doing a Literature Review : Releasing the Research Imagination Type de document : Livre Auteurs : Chris HART Mention d'édition : 2nd ed. Editeur : SAGE PUBLICATIONS LTD Année de publication : 2018 Importance : 352 p. ISBN/ISSN/EAN : 978-1-5264-1921-7 Prix : 32 EUR Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION ECRITE ; BIBLIOGRAPHIEIndex. décimale : 222.13 COMMUNICATION ECRITE Résumé : The ultimate guide to the ‘what’, ‘how’ and ‘why’ of literature reviewing, the second edition of the classic text shows how the literature review will unlock the full potential of one's research. In combining a critical, philosophical approach with an expertly selected body of practical examples, the Second Edition of Chris Hart's landmark text provides both the intellectual understanding and the technical skills required to produce sophisticated, robust literature reviews of the very highest standard. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=489336 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J6336 222.13 HAR Livre Library Campus de Rouen Salle de lecture Disponible Doing Visual Analysis / Per LEDIN / SAGE PUBLICATIONS LTD (2018)PermalinkInternational Human Resource Management / Anne-Wil HARZING / SAGE PUBLICATIONS LTD (2018)PermalinkResearch Methods, Statistics, and Applications / Kathrynns A. ADAMS / SAGE PUBLICATIONS LTD (2018)PermalinkA Step-By-Step Introduction to Statistics for Business / Richard N. LANDERS / SAGE PUBLICATIONS LTD (2018)PermalinkA Student's Guide to Bayesian Statistics / Ben LAMBERT / SAGE PUBLICATIONS LTD (2018)PermalinkThe Sage handbook of social media / Jean BURGESS / SAGE PUBLICATIONS LTD (2018)PermalinkBusiness-To-Business Marketing / Ross BRENNAN / SAGE PUBLICATIONS LTD (2017)PermalinkDiscovering Statistics Using IBM SPSS Statistics / Andy FIELD / SAGE PUBLICATIONS LTD (2017)PermalinkDoing a Systematic Review / Angela BOLAND / SAGE PUBLICATIONS LTD (2017)PermalinkResearch Methods in Accounting / Malcolm SMITH / SAGE PUBLICATIONS LTD (2017)Permalink
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