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Africa's Business Revolution / Acha LEKE / HARVARD BUSINESS REVIEW PRESS (2018)
Titre : Africa's Business Revolution : How to Succeed in the World's Next Big Growth Market Type de document : Livre Auteurs : Acha LEKE ; Mutsa CHIRONGA ; Georges DESVAUX Editeur : HARVARD BUSINESS REVIEW PRESS Année de publication : 2018 Importance : 256 p. ISBN/ISSN/EAN : 978-1-63369-440-8 Prix : 24 EUR Langues : Anglais (eng) Mots-clés : Management
AFRIQUE ; ECONOMIE INTERNATIONALE
Index. décimale : 031.00 AFRIQUE Résumé : For global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses. Its population is young, fast-growing, and increasingly urbanized--while rapid technology adoption makes the continent a fertile arena for innovation. But Africa's business environment remains poorly understood; it's known to many executives in the West only by its reputation for complexity, conflict, and corruption.
Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises. From senior leaders in McKinsey's African offices and a leading executive on the continent, this book draws on in-depth proprietary research by the McKinsey Global Institute as well as McKinsey's extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent.
Combining an unrivalled fact base with expert advice on shaping and executing an Africa growth strategy, this book is required reading for global business executives looking to expand their existing operations in Africa--and for those seeking a road map to access this vast, untapped market for the first time.
Code-barres Cote Support Localisation Section Disponibilité 056324 650.096 LEK Livre Library Campus de Reims Salle de lecture Disponible J6517 031.00 LEK Livre Library Campus de Rouen Salle de lecture DisponibleCan You Hear Me? / Nick MORGAN / HARVARD BUSINESS REVIEW PRESS (2018)
Titre : Can You Hear Me? : How to Connect With People in a Virtual World Type de document : Livre Auteurs : Nick MORGAN Editeur : HARVARD BUSINESS REVIEW PRESS Année de publication : 2018 Importance : 270 p. ISBN/ISSN/EAN : 978-1-63369-444-6 Prix : 15 EUR Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION ; TIC
Index. décimale : 222.58 COMMUNICATION DE GROUPE Résumé : Communicating virtually is cool, useful, and ubiquitous. But whenever there's a glitch with the technology or a message is unclear, we're reminded that the quality of human connection we experience in many forms of virtual communication is awful. We've all felt disconnected and bored in a video conference, frustrated that we're not getting through on the phone, or upset when our email is badly misinterpreted. The truth is, virtual communication breeds misunderstanding because it deprives us of the emotional knowledge that helps us understand context.
How can we fix this? In this powerful, practical book, communication expert Nick Morgan outlines five big problems with communication in the virtual world--lack of feedback, lack of empathy, lack of control, lack of emotion, and lack of connection and commitment--sharply highlighting what is lost in our accelerating shift to a more virtual world.
And he provides a clear path forward for helping us connect better with others. Morgan argues that while virtual communication will never be as rich or intuitive as a face-to-face meeting, recent research suggests that what will help--and what we need to learn--is to consciously deliver a whole set of cues, both verbal and nonverbal, that we used to deliver unconsciously in the pre-virtual era. He explains and guides us through this important process, providing rules for virtual feedback, an empathy assessment and virtual temperature check, tips for creating trust in a virtual context, and advice for specific digital channels such as email and text, the conference call, Skype, and more.
Code-barres Cote Support Localisation Section Disponibilité J6468 222.58 MOR Livre Library Campus de Rouen Salle de lecture DisponibleDriving Digital Strategy / Sunil GUPTA / HARVARD BUSINESS REVIEW PRESS (2018)
Titre : Driving Digital Strategy : A Guide to Reimagining Your Business Type de document : Livre Auteurs : Sunil GUPTA Editeur : HARVARD BUSINESS REVIEW PRESS Année de publication : 2018 Importance : 256 p. ISBN/ISSN/EAN : 978-1-63369-268-8 Prix : 25 EUR Langues : Anglais (eng) Mots-clés : Management
MARKETING STRATEGIQUE ; WEBMARKETING ; INNOVATION TECHNOLOGIQUE
Index. décimale : 111.65 MANAGEMENT Résumé : Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation.Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization.The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era. Permalink :
Code-barres Cote Support Localisation Section Disponibilité J6368 111.65 GUP Livre Library Campus de Rouen Salle de lecture DisponibleHuman + Machine / Paul R. DAUGHERTY / HARVARD BUSINESS REVIEW PRESS (2018)
Titre : Human + Machine : Reimagining Work in the Age of AI Type de document : Livre Auteurs : Paul R. DAUGHERTY ; James WILSON Editeur : HARVARD BUSINESS REVIEW PRESS Année de publication : 2018 Importance : 249 p. ISBN/ISSN/EAN : 978-1-63369-386-9 Langues : Anglais (eng) Mots-clés : Management
INTELLIGENCE ARTIFICIELLE ; INNOVATION ; INNOVATION TECHNOLOGIQUE
Index. décimale : 221.20 INTELLIGENCE ARTIFICIELLE Résumé : AI is radically transforming business. Are you ready? Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now--in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on? In Human + Machine, Accenture leaders Paul R. Daugherty and H. James (Jim) Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization--whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly--or to completely reimagine them. AI is changing all the rules of how companies operate. Based on the authors' experience and research with 1,500 organizations, the book reveals how companies are using the new rules of AI to leap ahead on innovation and profitability, as well as what you can do to achieve similar results. It describes six entirely new types of hybrid human + machine roles that every company must develop, and it includes a "leader’s guide" with the five crucial principles required to become an AI-fueled business. Human + Machine provides the missing and much-needed management playbook for success in our new age of AI. Permalink :
Code-barres Cote Support Localisation Section Disponibilité J4740 221.20 DAU Livre Library Campus de Rouen Salle de lecture DisponiblePrediction Machines / Ajay AGRAWAL / HARVARD BUSINESS REVIEW PRESS (2018)
Titre : Prediction Machines : The Simple Economics of Artificial Intelligence Type de document : e-book Auteurs : Ajay AGRAWAL ; Joshua GANS ; Avi GOLDFARB Editeur : HARVARD BUSINESS REVIEW PRESS Année de publication : 2018 Importance : 263 p. ISBN/ISSN/EAN : 978-1-63369-568-9 Prix : 39 EUR Langues : Anglais (eng) Mots-clés : Management
ENTREPRISE ; INTELLIGENCE ARTIFICIELLE
Résumé : "What does AI mean for your business? Read this book to find out." -- Hal Varian, Chief Economist, Google Artificial intelligence does the seemingly impossible, magically bringing machines to life--driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In the face of such uncertainty, many analysts either cower in fear or predict an impossibly sunny future. But in Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, managers, policy makers, investors, and entrepreneurs. When AI is framed as cheap prediction, its extraordinary potential becomes clear: Prediction is at the heart of making decisions under uncertainty. Our businesses and personal lives are riddled with such decisions. Prediction tools increase productivity--operating machines, handling documents, communicating with customers. Uncertainty constrains strategy. Better prediction creates opportunities for new business structures and strategies to compete. Penetrating, fun, and always insightful and practical, Prediction Machines follows its inescapable logic to explain how to navigate the changes on the horizon. The impact of AI will be profound, but the economic framework for understanding it is surprisingly simple. Nombre d'accès : 3 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : Prediction Machines / Ajay AGRAWAL / HARVARD BUSINESS REVIEW PRESS (2018)PermalinkReinvent Your Business Model / Mark JOHNSON / HARVARD BUSINESS REVIEW PRESS (2018)PermalinkReinvent Your Business Model / Mark JOHNSON / HARVARD BUSINESS REVIEW PRESS (2018)PermalinkSmart Business / Ming ZENG / HARVARD BUSINESS REVIEW PRESS (2018)PermalinkThe Case Study Handbook / William ELLET / HARVARD BUSINESS REVIEW PRESS (2018)PermalinkHow Brands Become Icons : The Principles of Cultural Branding / Douglas B. HOLT / HARVARD BUSINESS REVIEW PRESS (2017)PermalinkThe Next Factory of the World / Irene YUAN SUN / HARVARD BUSINESS REVIEW PRESS (2017)PermalinkThe Next Factory of the World / Irene YUAN SUN / HARVARD BUSINESS REVIEW PRESS (2017)PermalinkMatchmakers: The New Economics of Multisided Platforms / David EVANS / HARVARD BUSINESS REVIEW PRESS (2016)PermalinkAct Like a Leader, Think Like a Leader / Herminia IBARRA / HARVARD BUSINESS REVIEW PRESS (2015)Permalink