Macroeconomics / Campbell MCCONNELL / MCGRAW-HILL HIGHER EDUCATION (2023)  

Titre : Macroeconomics Type de document : e-book Auteurs : Campbell MCCONNELL Mention d'édition : 23e ed. Editeur : MCGRAW-HILL HIGHER EDUCATION Année de publication : 2023 Importance : 1369 p. ISBN/ISSN/EAN : 978-1-266-46707-3 Langues : Anglais (eng) Mots-clés : Management MACROECONOMIE Résumé : This product’s modern approach makes learning and applying economics easier for instructors and students alike. From real-life examples to cutting-edge digital learning resources, such as interactive graphs, Adaptive Learning Assignments and much more, McConnell offers a student-centered learning environment that presents the subject matter in new and engaging ways. Nombre d'accès : 3 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577688

Business Analytics / MCGRAW-HILL HIGHER EDUCATION (2022)  

Titre : Business Analytics Type de document : e-book Mention d'édition : 2d ed. Editeur : MCGRAW-HILL HIGHER EDUCATION Année de publication : 2022 Importance : 1318 p. ISBN/ISSN/EAN : 978-1-265-75064-0 Langues : Anglais (eng) Mots-clés : Management STATISTIQUE Résumé : Business Analytics: Communicating with Numbers was written from the ground up to prepare students to understand, manage, and visualize the data, apply the appropriate tools, and communicate the findings and their relevance. Unlike other texts that simply repackage statistics and traditional operations research topics, this text seamlessly threads the topics of data wrangling, descriptive analytics, predictive analytics, and prescriptive analytics into a cohesive whole. It provides a holistic analytics process, including dealing with real life data that are not necessarily 'clean' and/or 'small' and stresses the importance of effectively communicating findings by including features such as a synopsis (a short writing sample) and a sample report (a longer writing sample) in every chapter. These features help students develop skills in articulating the business value of analytics by communicating insights gained from a non-technical standpoint. Nombre d'accès : 1 En ligne : https://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/n [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577698

ISE EBook for Human Resource Management / MCGRAW-HILL HIGHER EDUCATION (2022)  

Titre : ISE EBook for Human Resource Management : Gaining a Competitive Advantage Type de document : e-book Mention d'édition : 13th ed. Editeur : MCGRAW-HILL HIGHER EDUCATION Année de publication : 2022 Importance : 1231 p. ISBN/ISSN/EAN : 978-1-265-59852-5 Langues : Anglais (eng) Mots-clés : Management GESTION DES RESSOURCES HUMAINES Résumé : Human Resource Management: Gaining a Competitive Advantage 13e offers comprehensive coverage of HRM concepts that teach students how to strategically overcome challenges and gain competitive advantage in the workplace. Based on the authors' diverse research, teaching and consulting experiences, this product has incredibly strong depth and breadth that is current in research and practice simply not found in other texts. Nombre d'accès : 3 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=553711

ISE EBook for Strategic Management of Technological Innovation / Melissa A. SCHILLING / MCGRAW-HILL HIGHER EDUCATION (2022)  

Titre : ISE EBook for Strategic Management of Technological Innovation Type de document : e-book Auteurs : Melissa A. SCHILLING Mention d'édition : 7th ed. Editeur : MCGRAW-HILL HIGHER EDUCATION Année de publication : 2022 Importance : 462 p. ISBN/ISSN/EAN : 978-1-265-65765-9 Langues : Anglais (eng) Mots-clés : Management INNOVATION ; STRATEGIE Résumé : Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=553713

Succeeding with Your Master's Dissertation / John BIGGAM / MCGRAW-HILL HIGHER EDUCATION (2021)  

Titre : Succeeding with Your Master's Dissertation : A Step-By-Step Handbook Type de document : e-book Auteurs : John BIGGAM Mention d'édition : 5th ed. Editeur : MCGRAW-HILL HIGHER EDUCATION Année de publication : 2021 Importance : 322 p. ISBN/ISSN/EAN : 978-0-335-24982-4 Langues : Anglais (eng) Mots-clés : Management MEMOIRE ; THESE ; COMMUNICATION ECRITE Résumé : Succeeding with your Master's Dissertation is a thorough and comprehensive guide for postgraduate dissertation students. Now in its fifth edition, it offers clear, straightforward and practical support for each stage of the master's dissertation. Brimming with examples of good practice, to help students to reach their full potential, this fully updated and revised edition takes students through the entire writing process, from start to finish, from proposal to submission. Featuring detailed guidance on how to: *Clarify your research objectives *Produce a research proposal *Complete each chapter of a traditional dissertation: Introduction, Literature Review, Research Methods, Findings, and Conclusion *Reference sources *Add a professional touch *Prepare for a viva This is essential reading for social science students of all disciplines. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=553712

Economics / Campbell MCCONNELL / MCGRAW-HILL HIGHER EDUCATION (2020)

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Product Design and Development / Karl ULRICH / MCGRAW-HILL HIGHER EDUCATION (2020)  

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Strategic Management of Technological Innovation / Melissa A. SCHILLING / MCGRAW-HILL HIGHER EDUCATION (2019)

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Strategic Management of Technological Innovation / Melissa A. SCHILLING / MCGRAW-HILL HIGHER EDUCATION (2019)  

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Strategic management / MCGRAW-HILL HIGHER EDUCATION (2018)

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The Lean Strategy / MCGRAW-HILL HIGHER EDUCATION (2017)

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Fundamental Accounting Principles / John J. WILD / MCGRAW-HILL HIGHER EDUCATION (2016)

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Services marketing / Alan WILSON / MCGRAW-HILL HIGHER EDUCATION (2016)

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Social psychology / David G. MYERS / MCGRAW-HILL HIGHER EDUCATION (2016)

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Introduction to operations research / Frederick S. HILLIER / MCGRAW-HILL HIGHER EDUCATION (2015)

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