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PEARSON EDUCATION LIMITED
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Documents disponibles chez cet éditeur (69)



Titre : Marketing Management Type de document : e-book Auteurs : Philip KOTLER ; Kevin Lane KELLER Mention d'édition : 16th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2021 Importance : 833 p. ISBN/ISSN/EAN : 978-1-292-40510-0 Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION ; COMPORTEMENT DU CONSOMMATEUR ; CREATION DE VALEUR ; MARKETING STRATEGIQUE ; MARQUE ; PROMOTION DES VENTES ; RELATIONS PUBLIQUESRésumé : Forundergraduate and graduate courses in marketing management. The gold standard for today's marketing management studentThe world of marketing is changing every day - and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them. Nombre d'accès : 5 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=554387 Comparative International Accounting / Christopher NOBES / Harlow : PEARSON EDUCATION LIMITED (2020)
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Titre : Comparative International Accounting Type de document : e-book Auteurs : Christopher NOBES ; Robert PARKER Mention d'édition : 14th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2020 Importance : 637 p. ISBN/ISSN/EAN : 978-1-292-29648-7 Langues : Anglais (eng) Mots-clés : Management
COMPTABILITE ; COMPTABILITE INTERNATIONALE ; INFORMATION FINANCIERERésumé : Comparative International Accounting 14th Edition Christopher Nobes Robert Parker Now in its 14th edition, Nobes and Parker’s Comparative International Accounting is a comprehensive and coherent text on international financial reporting. It is primarily designed for undergraduate and postgraduate courses in comparative and international aspects of financial reporting. The book explores the conceptual and contextual foundations of International Financial Reporting Standards (IFRS), contrasting them with US generally accepted accounting principles (US GAAP). It also examines international differences in IFRS practices and the accounting differences that remain between countries such as China, France, Germany and Japan. Particular attention is paid to the key issues of political lobbying, harmonization, and the special accounting problems of multinational companies. This new edition is thoroughly updated for the many changes in accounting and the relevant research published since the 13th edition. Among other things, this includes material on: Additional discussion of international differences in public sector accounting Completely re-arranged IFRS content About the authors: Christopher Nobes is Professor of Accounting at Royal Holloway (University of London) and at the University of Sydney. He is adjunct professor at the Norwegian Business School. From 1993 to 2001 he was a representative on the board of International Accounting Standards Committee. Robert Parker was formerly Professor of Accounting at the University of Exeter and professorial fellow of the Institute of Chartered Accountants of Scotland.He died shortly after the thirteen edition was published in 2016. Both authors are recipients of the American Accounting Association’s ‘Outstanding International Accounting Educator’ award. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=508478
Titre : Basic Business Statistics Type de document : e-book Mention d'édition : 14th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2019 Importance : 910 p. ISBN/ISSN/EAN : 978-1-292-26513-1 Langues : Anglais (eng) Mots-clés : Management
STATISTIQUERésumé : For one- or-two-semester courses in business statistics. Give students the statistical foundation to hone their analysis skills for real-world decisions Basic Business Statistics helps students see the essential role that statistics will play in their future careers by using examples drawn from all functional areas of real-world business. Guided by principles set forth by ASA’s Guidelines for Assessment and Instruction (GAISE) reports and the authors’ diverse teaching experiences, the text continues to innovate and improve the way this course is taught to students. The 14th Edition includes new and updated resources and tools to enhance students’ understanding, and provides the best framework for learning statistical concepts. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=491020
Titre : Corporate Financial Management Type de document : e-book Auteurs : Glen ARNOLD ; Deborah LEWIS Mention d'édition : 6th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2019 Importance : 1127 p. ISBN/ISSN/EAN : 978-1-292-14047-6 Langues : Anglais (eng) Mots-clés : Management
FINANCE D'ENTREPRISERésumé : Written with authority by authors steeped in the financial world, the book offers a comprehensive survey of the theory and practice of corporate finance for anyone studying the topic by itself or within business, accounting, finance, banking or economics courses, teaching you how to make informed, successful financial decisions that are crucial for a career in business. It explores topics such as investment appraisal, risk and return, sources of finance, and risk management, including derivatives, and gives a unique treatment of corporate value. Key features Financial techniques are illustrated in practical terms, using clear accessible language. New Financial Times articles help you see the relevance of the theory to the real world Finance is presented as a dynamic subject that is open to theoretical re-evaluation Extensive range of examples and case studies, with statistics and data ranging from the number of corporate mergers to the default rates on corporate bonds Easy-to-follow mathematical explanations Glen Arnold runs an investment fund and previously held positions as professor of finance and professor of investing. In addition to the textbook Modern Financial Markets and Institutions he has authored leading investment and banking books including The Financial Times Guide to Investment, The FT Guide to Banking and The FT Guide to Value Investing. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=489734
Titre : Digital Marketing Type de document : e-book Auteurs : Dave CHAFFEY ; Fiona ELLIS-CHADWICK Mention d'édition : 7th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2019 Importance : 577 p. ISBN/ISSN/EAN : 978-1-292-24158-6 Langues : Anglais (eng) Mots-clés : Management
WEBMARKETINGRésumé : Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. Nombre d'accès : 5 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=505573 PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalink

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