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Marketing Management / Philip KOTLER / Harlow : PEARSON EDUCATION LIMITED (2024)

Titre : Marketing Management
Type de document : e-book
Auteurs : Philip KOTLER ; Kevin Lane KELLER
Mention d'édition : 16th ed.
Editeur : Harlow : PEARSON EDUCATION LIMITED
Année de publication : 2024
Importance : 833 p.
ISBN/ISSN/EAN : 978-1-292-40510-0
Langues : Anglais (eng)
Mots-clés : Management
COMMUNICATION ; COMPORTEMENT DU CONSOMMATEUR ; CREATION DE VALEUR ; MARKETING STRATEGIQUE ; MARQUE ; PROMOTION DES VENTES ; RELATIONS PUBLIQUES

Résumé : Forundergraduate and graduate courses in marketing management. The gold standard for today's marketing management studentThe world of marketing is changing every day - and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them.
Nombre d'accès : 5
En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...]
Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=554387

Marketing Management / Philip KOTLER / Harlow : PEARSON EDUCATION LIMITED (2024)

Titre : Marketing Management
Type de document : e-book
Auteurs : Philip KOTLER ; Kevin Lane KELLER
Mention d'édition : 16th ed.
Editeur : Harlow : PEARSON EDUCATION LIMITED
Année de publication : 2024
Importance : 833 p.
ISBN/ISSN/EAN : 978-1-292-40511-7
Langues : Anglais (eng)
Mots-clés : Management
COMMUNICATION ; COMPORTEMENT DU CONSOMMATEUR ; CREATION DE VALEUR ; MARKETING STRATEGIQUE ; MARQUE ; PROMOTION DES VENTES ; RELATIONS PUBLIQUES

Résumé : Forundergraduate and graduate courses in marketing management. The gold standard for today's marketing management studentThe world of marketing is changing every day - and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them.
Nombre d'accès : 8
En ligne : https://neoma-bs.idm.oclc.org/login?url=https://bc.vitalsource.com/tenants/neoma [...]
Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=586868

Exploring Strategy / Gerry JOHNSON / Harlow : PEARSON EDUCATION LIMITED (2023)

Titre : Exploring Strategy
Titre original : Text and Cases
Type de document : Livre
Auteurs : Gerry JOHNSON, Auteur
Mention d'édition : 13ème ed.
Editeur : Harlow : PEARSON EDUCATION LIMITED
Année de publication : 2023
Importance : 797 p.
ISBN/ISSN/EAN : 978-1-292-42875-8
Langues : Anglais (eng)
Mots-clés : Management
STRATEGIE

Résumé : Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.
Note de contenu : Index.
Nombre d'accès : 8
Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=593855

Voir aussi
Exploring Strategy / Gerry JOHNSON / Harlow : PEARSON EDUCATION LIMITED (2023)

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Exploring Strategy / Gerry JOHNSON / Harlow : PEARSON EDUCATION LIMITED (2023)

Titre : Exploring Strategy
Titre original : Text and Cases
Type de document : e-book
Auteurs : Gerry JOHNSON, Auteur
Mention d'édition : 13ème ed.
Editeur : Harlow : PEARSON EDUCATION LIMITED
Année de publication : 2023
Importance : 797 p.
ISBN/ISSN/EAN : 978-1-292-42883-3
Langues : Anglais (eng)
Mots-clés : Management
STRATEGIE

Résumé : Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.
Note de contenu : Index.
Nombre d'accès : 8
En ligne : https://neoma-bs.idm.oclc.org/login?url=https://bc.vitalsource.com/tenants/neoma [...]
Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577832

Voir aussi
Exploring Strategy / Gerry JOHNSON / Harlow : PEARSON EDUCATION LIMITED (2023)

Exploring Strategy / Gerry JOHNSON / Harlow : PEARSON EDUCATION LIMITED (2023)

Titre : Exploring Strategy
Titre original : Text and Cases
Type de document : e-book
Auteurs : Gerry JOHNSON, Auteur
Mention d'édition : 13ème ed.
Editeur : Harlow : PEARSON EDUCATION LIMITED
Année de publication : 2023
Importance : 797 p.
Langues : Anglais (eng)
Mots-clés : Management
STRATEGIE

Résumé : Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.
Note de contenu : Index.
Nombre d'accès : 3
En ligne : https://neoma-bs.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?d [...]
Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=582100

Voir aussi
Exploring Strategy / Gerry JOHNSON / Harlow : PEARSON EDUCATION LIMITED (2023)
Exploring Strategy / Gerry JOHNSON / Harlow : PEARSON EDUCATION LIMITED (2023)

Artificial intelligence / Stuart RUSSELL / Harlow : PEARSON EDUCATION LIMITED (2022)

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Artificial intelligence / Stuart RUSSELL / Harlow : PEARSON EDUCATION LIMITED (2022)

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Microeconomics / Daron ACEMOGLU / Harlow : PEARSON EDUCATION LIMITED (2021)

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Comparative International Accounting / Christopher NOBES / Harlow : PEARSON EDUCATION LIMITED (2020)

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Comparative International Accounting / Christopher NOBES / Harlow : PEARSON EDUCATION LIMITED (2020)

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Basic Business Statistics / Harlow : PEARSON EDUCATION LIMITED (2019)

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Corporate Financial Management / Glen ARNOLD / Harlow : PEARSON EDUCATION LIMITED (2019)

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Digital Marketing / Dave CHAFFEY / Harlow : PEARSON EDUCATION LIMITED (2019)

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Economics for Business / Harlow : PEARSON EDUCATION LIMITED (2019)

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Entrepreneurship: Successfully Launching New Ventures / Bruce R. BARRINGER / Harlow : PEARSON EDUCATION LIMITED (2019)

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Global Marketing, Global Edition / Mark C. GREEN / Harlow : PEARSON EDUCATION LIMITED (2019)

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Global Marketing, Global Edition / Mark C. GREEN / Harlow : PEARSON EDUCATION LIMITED (2019)

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Introduction to Econometrics / James H. STOCK / Harlow : PEARSON EDUCATION LIMITED (2019)

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Marketing / Harlow : PEARSON EDUCATION LIMITED (2019)

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Supply chain management / Sunil CHOPRA / Harlow : PEARSON EDUCATION LIMITED (2019)

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Business Law / Ewan MACINTYRE / Harlow : PEARSON EDUCATION LIMITED (2018)

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E-Commerce 2018, Global Edition / Kenneth C. LAUDON / Harlow : PEARSON EDUCATION LIMITED (2018)

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Elementary Statistics / Ron LARSON / Harlow : PEARSON EDUCATION LIMITED (2018)

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Entrepreneurship / Bruce R. BARRINGER / Harlow : PEARSON EDUCATION LIMITED (2018)

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Microeconomics / Daron ACEMOGLU / Harlow : PEARSON EDUCATION LIMITED (2018)

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Microeconomics, EBook, Global Edition / Daron ACEMOGLU / Harlow : PEARSON EDUCATION LIMITED (2018)

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Strategic management and competitive advantage / Jay B. BARNEY / Harlow : PEARSON EDUCATION LIMITED (2018)

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Supply Chain Management / Sunil CHOPRA / Harlow : PEARSON EDUCATION LIMITED (2018)

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Accounting Information Systems / Marshall B. ROMNEY / Harlow : PEARSON EDUCATION LIMITED (2017)

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Accounting Information Systems / Marshall B. ROMNEY / Harlow : PEARSON EDUCATION LIMITED (2017)

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Economics / Glenn R. HUBBARD / Harlow : PEARSON EDUCATION LIMITED (2017)

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Exploring Strategy / Harlow : PEARSON EDUCATION LIMITED (2017)

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Exploring Strategy / Harlow : PEARSON EDUCATION LIMITED (2017)

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Exploring Strategy / Harlow : PEARSON EDUCATION LIMITED (2017)

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Fundamentals of Strategy / Harlow : PEARSON EDUCATION LIMITED (2017)

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Global Marketing / Warren J. KEEGAN / Harlow : PEARSON EDUCATION LIMITED (2017)

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Integrated Advertising, Promotion, and Marketing Communications / Kenneth E. CLOW / Harlow : PEARSON EDUCATION LIMITED (2017)

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Marketing for hospitality and tourism / Philip KOTLER / Harlow : PEARSON EDUCATION LIMITED (2017)

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Quantitative Analysis for Management / Harlow : PEARSON EDUCATION LIMITED (2017)

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Quantitative Analysis for Management / Harlow : PEARSON EDUCATION LIMITED (2017)

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The practice of public relations / Fraser P. SEITEL / Harlow : PEARSON EDUCATION LIMITED (2017)

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Using econometrics / A.H. STUDENMUND / Harlow : PEARSON EDUCATION LIMITED (2017)

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Essentials of organizational behavior / Stephen P. ROBBINS / Harlow : PEARSON EDUCATION LIMITED (2016)

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Exploring strategic change / Julia BALOGUN / Harlow : PEARSON EDUCATION LIMITED (2016)

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A framework for marketing management / Philip KOTLER / Harlow : PEARSON EDUCATION LIMITED (2016)

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Integrated advertising, promotion, and marketing communications / Kenneth E. CLOW / Harlow : PEARSON EDUCATION LIMITED (2016)

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Management and organisational behaviour / Laurie J. MULLINS / Harlow : PEARSON EDUCATION LIMITED (2016)

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Management Consulting / Louise WICKHAM / Harlow : PEARSON EDUCATION LIMITED (2016)

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Management information systems / Kenneth C. LAUDON / Harlow : PEARSON EDUCATION LIMITED (2016)

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Marketing for Hospitality and Tourism / Harlow : PEARSON EDUCATION LIMITED (2016)

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