Global Marketing, Global Edition / Mark C. GREEN / Harlow : PEARSON EDUCATION LIMITED (2019)  

Titre : Global Marketing, Global Edition Type de document : e-book Auteurs : Mark C. GREEN, Auteur ; Warren J. KEEGAN,, Auteur Mention d'édition : 10ème ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2019 Importance : 629 p. ISBN/ISSN/EAN : 978-1-292-30408-3 Langues : Anglais (eng) Mots-clés : Management MARKETING CULTUREL ; MARKETING DE LA DISTRIBUTION ; MARKETING EXPERIENTIEL Résumé : This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. Familiarizes students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab MarketingMyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Nombre d'accès : 10 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://bc.vitalsource.com/tenants/neoma [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=586304

Global Marketing, Global Edition / Mark C. GREEN / Harlow : PEARSON EDUCATION LIMITED (2019)  

Titre : Global Marketing, Global Edition Type de document : e-book Auteurs : Mark C. GREEN, Auteur ; Warren J. KEEGAN,, Auteur Mention d'édition : 10ème ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2019 Importance : 629 p. ISBN/ISSN/EAN : 978-1-292-30408-3 Langues : Anglais (eng) Mots-clés : Management MARKETING CULTUREL ; MARKETING DE LA DISTRIBUTION ; MARKETING EXPERIENTIEL Résumé : This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. Familiarizes students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab MarketingMyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Nombre d'accès : 5 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=509639

Introduction to Econometrics / James H. STOCK / Harlow : PEARSON EDUCATION LIMITED (2019)  

Titre : Introduction to Econometrics Type de document : e-book Auteurs : James H. STOCK ; Mark W. WATSON Mention d'édition : 4th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2019 Importance : 801 p. ISBN/ISSN/EAN : 978-1-292-26452-3 Langues : Anglais (eng) Mots-clés : Management ECONOMETRIE Résumé : Ensure students grasp the relevance of econometrics with Introduction to Econometrics -- the text that connects modern theory and practice with motivating, engaging applications. The 4th Edition, Global Edition, maintains a focus on currency, while building on the philosophy that applications should drive the theory, not the other way around. The text incorporates real-world questions and data, and methods that are immediately relevant to the applications. With very large data sets increasingly being used in economics and related fields, a new chapter dedicated to Big Data helps students learn about this growing and exciting area. This coverage and approach make the subject come alive for students and helps them to become sophisticated consumers of econometrics. Nombre d'accès : 1 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=497661

Marketing / Harlow : PEARSON EDUCATION LIMITED (2019)  

Titre : Marketing : Real People, Real Decisions Type de document : e-book Mention d'édition : 3d ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2019 Importance : 615 p. ISBN/ISSN/EAN : 978-1-292-27414-0 Langues : Anglais (eng) Mots-clés : Management GESTION DU MARKETING ; MARKETING STRATEGIQUE ; THEORIE DU MARKETING Résumé : Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe. Nombre d'accès : 1 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=505575

Supply chain management / Sunil CHOPRA / Harlow : PEARSON EDUCATION LIMITED (2019)

Titre : Supply chain management : Strategy, planning, and operation Type de document : Livre Auteurs : Sunil CHOPRA ; Peter MEINDL Mention d'édition : 7th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2019 Importance : 528 p. ISBN/ISSN/EAN : 978-1-292-25789-1 Prix : 61 EUR Langues : Anglais (eng) Mots-clés : Management CHAINE LOGISTIQUE ; GESTION DE LA PRODUCTION ; PLANIFICATION STRATEGIQUE ; STRATEGIE Index. décimale : 141.43 LOGISTIQUE Résumé : For MBA, engineering master, or senior-level undergraduate courses in supply chain management. A strategic framework for understanding supply chain management Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. Using a strategic framework, students are guided through all of the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pricing. The 7th Edition, Global Edition, weaves in compelling case study examples to illustrate how good supply chain management offers a competitive advantage and how poor supply chain management can damage an organization’s performance. With this text, students gain a deeper understanding of supply chains and a firm grasp on the practical managerial levers that can improve supply chain performance. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=496370

Autre format

• Supply Chain Management / Sunil CHOPRA / Harlow : PEARSON EDUCATION LIMITED (2018)  

Exemplaires(2)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
052831	658.7 CHO	Livre	Library Campus de Reims	Salle de lecture	Exclu du prêt
J6511	141.43 CHO	Livre	Library Campus de Rouen	Salle de lecture	Exclu du prêt

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