Détail de l'éditeur
PEARSON EDUCATION LIMITED
localisé à :
Harlow
|
Documents disponibles chez cet éditeur (69)
Ajouter le résultat dans votre panier Faire une suggestion Affiner la recherche
Exploring Strategy / Harlow : PEARSON EDUCATION LIMITED (2017)
Titre : Exploring Strategy Titre original : Text and Cases Type de document : Livre Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2017 Importance : XXVIII; 797 p. ISBN/ISSN/EAN : 978-1-292-14512-9 Prix : 82 EUR Langues : Anglais (eng) Mots-clés : Management
STRATEGIEIndex. décimale : 113.55 STRATEGIE Résumé : With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing. Note de contenu : Index. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=142583 Exemplaires (8)
Code-barres Cote Support Localisation Section Disponibilité 055155 658.401 EXP Livre Library Campus de Reims Salle de lecture Exclu du prêt 055157 658.401 EXP Livre Library Campus de Reims Salle de lecture Sorti jusqu'au 08/03/2021 055156 658.401 EXP Livre Library Campus de Reims Salle de lecture Sorti jusqu'au 08/03/2021 055161 658.401 EXP Livre Library Campus de Reims Salle de lecture Disponible 055160 658.401 EXP Livre Library Campus de Reims Salle de lecture Disponible 055159 658.401 EXP Livre Library Campus de Reims Salle de lecture Disponible 055158 658.401 EXP Livre Library Campus de Reims Salle de lecture Disponible J3891 113.55 EXP Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Exploring Strategy Titre original : Text and Cases Type de document : e-book Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2017 Importance : XXVIII; 797 p. ISBN/ISSN/EAN : 978-1-292-14513-6 Langues : Anglais (eng) Mots-clés : Management
STRATEGIERésumé : Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing. Note de contenu : Index. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=211398
Titre : Exploring Strategy Titre original : Text and Cases Type de document : e-book Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2017 Importance : 797 p. Langues : Anglais (eng) Mots-clés : Management
STRATEGIERésumé : Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing. Note de contenu : Index. Nombre d'accès : 7 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=519018
Titre : Fundamentals of Strategy Type de document : e-book Mention d'édition : 4th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2017 Importance : 274 p. ISBN/ISSN/EAN : 978-1-292-20907-4 Prix : 29 EUR Langues : Anglais (eng) Mots-clés : Management
STRATEGIERésumé : From the author team of the market-leading text Exploring Strategy, comes a new edition of Fundamentals of Strategy. Designed to help student and business executives boost their academic and professional careers, Fundamentals of Strategy is the most concise and easy to follow overview of the fundamental issues and techniques of strategy. Fundamentals of Strategy, 4th edition · Delivers the essential concepts and techniques of strategy in a new 8 chapter structure. This allows additional space to unpack the fundamentals in depth, and at times more critically. · Revamped final chapter on ‘Strategy in action’, raising implementation issues such as organisational structure, management processes and strategic change · Covers up-to-date topics including business models, sustainability and entrepreneurial start-ups. · Engages the reader with real-world strategy problems and provides insights and strategy examples from a wide range of international organisations. · New and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world. · Links to online support material. Nombre d'accès : 2 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=368726 Autre formatGlobal Marketing / Warren J. KEEGAN / Harlow : PEARSON EDUCATION LIMITED (2017)
Titre : Global Marketing Type de document : Livre Auteurs : Warren J. KEEGAN, Auteur ; Mark C. GREEN, Auteur Mention d'édition : 9th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2017 Importance : 624 p. ISBN/ISSN/EAN : 978-1-292-15076-5 Langues : Anglais (eng) Mots-clés : Management
ETUDE DE MARCHE ; LEADERSHIP ; MARKETING INTERNATIONAL ; MARKETING MIX ; MARKETING STRATEGIQUE ; RESPONSABILITE SOCIALE DE L'ENTREPRISEIndex. décimale : 121.58 MARKETING INTERNATIONAL Résumé : For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors` goal has been to write a book that`s authoritative in content yet relaxed and assured in style and tone. Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketin Note de contenu : Glossaire, index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=134939 Exemplaires (3)
Code-barres Cote Support Localisation Section Disponibilité 055177 658.8 KEE Livre Library Campus de Reims Salle de lecture Exclu du prêt J3721 121.58 KEE Livre Library Campus de Rouen Salle de lecture Exclu du prêt J5376 121.58 KEE Livre Library Campus de Rouen Salle de lecture Disponible Integrated Advertising, Promotion, and Marketing Communications / Kenneth E. CLOW / Harlow : PEARSON EDUCATION LIMITED (2017)PermalinkMarketing for hospitality and tourism / Philip KOTLER / Harlow : PEARSON EDUCATION LIMITED (2017)PermalinkQuantitative Analysis for Management / Harlow : PEARSON EDUCATION LIMITED (2017)PermalinkPermalinkThe practice of public relations / Fraser P. SEITEL / Harlow : PEARSON EDUCATION LIMITED (2017)PermalinkUsing econometrics / A.H. STUDENMUND / Harlow : PEARSON EDUCATION LIMITED (2017)PermalinkEssentials of organizational behavior / Stephen P. ROBBINS / Harlow : PEARSON EDUCATION LIMITED (2016)PermalinkExploring strategic change / Julia BALOGUN / Harlow : PEARSON EDUCATION LIMITED (2016)PermalinkA framework for marketing management / Philip KOTLER / Harlow : PEARSON EDUCATION LIMITED (2016)PermalinkIntegrated advertising, promotion, and marketing communications / Kenneth E. CLOW / Harlow : PEARSON EDUCATION LIMITED (2016)PermalinkManagement and organisational behaviour / Laurie J. MULLINS / Harlow : PEARSON EDUCATION LIMITED (2016)PermalinkManagement Consulting / Louise WICKHAM / Harlow : PEARSON EDUCATION LIMITED (2016)PermalinkManagement information systems / Kenneth C. LAUDON / Harlow : PEARSON EDUCATION LIMITED (2016)PermalinkPermalinkPermalinkMarketing management / Philip KOTLER / Harlow : PEARSON EDUCATION LIMITED (2016)PermalinkPermalinkMicroeconomics / Daron ACEMOGLU / Harlow : PEARSON EDUCATION LIMITED (2016)PermalinkPermalinkOrganizational behavior / Stephen P. ROBBINS / Harlow : PEARSON EDUCATION LIMITED (2016)Permalink
LIBRARY - Campus Rouen
NEOMA Business School
pmb
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26