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PEARSON EDUCATION LIMITED
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Titre : E-Commerce 2018, Global Edition Type de document : e-book Auteurs : Kenneth C. LAUDON ; Carol Guercio TRAVER Mention d'édition : 14th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2018 Importance : 914 p. ISBN/ISSN/EAN : 978-1-292-25172-1 Langues : Anglais (eng) Mots-clés : Management
COMMERCE ELECTRONIQUERésumé : For courses in e-commerce. An in-depth look into the evolving field of e-commerce E-commerce 2018: business. technology. society provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and “Insight on” cases. Additionally, a new careers section has been added to the end of each chapter to help students prepare for corporate, working life. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=489617
Titre : Elementary Statistics : Picturing the World, Global Edition Type de document : e-book Auteurs : Ron LARSON ; Betsy FARBER Mention d'édition : 7th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2018 Importance : 771 p. ISBN/ISSN/EAN : 978-1-292-26055-6 Langues : Anglais (eng) Mots-clés : Management
STATISTIQUERésumé : For courses in Introductory Statistics (algebra-based). Describing the world through statistics Elementary Statistics: Picturing the World makes statistics approachable with stepped-out instruction, extensive real-life examples and exercises, and a design that fits content to each page to make the material more digestible. The text’s combination of theory, pedagogy, and design helps students understand concepts and use statistics to describe and think about the world. The 7th Edition incorporates a thorough update of key features, examples, and exercises. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=489733
Titre : Entrepreneurship : Successfully launching new ventures Type de document : e-book Auteurs : Bruce R. BARRINGER ; R. Duane IRELAND Mention d'édition : 5th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2018 Importance : 618 p. ISBN/ISSN/EAN : 978-1-292-25535-4 Prix : 34 EUR Langues : Anglais (eng) Mots-clés : Management
CREATION D'ENTREPRISE ; ENTREPRENEURIATRésumé : Teach the Entrepreneurial Process through Real-World Examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business. Nombre d'accès : 5 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=454917 Microeconomics / Daron ACEMOGLU / Harlow : PEARSON EDUCATION LIMITED (2018)
Titre : Microeconomics Type de document : Livre Auteurs : Daron ACEMOGLU ; David LAIBSON ; John A. LIST Mention d'édition : 2nd ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2018 Importance : 506 p. ISBN/ISSN/EAN : 978-1-292-21435-1 Prix : 89 EUR Langues : Anglais (eng) Mots-clés : Management
COMPETITIVITE ; ENCHERE ; FISCALITE ; MICROECONOMIE ; MONOPOLE ; OLIGOPOLE ; OPTIMISATION ; REGULATION ; THEORIE DES JEUXIndex. décimale : 331.11 MICROECONOMIE Résumé : Throughout Microeconomics, 2nd Edition, authors Daron Acemoglu, David Laibson, and John List use real economic questions and data to help students learn about the world around them. They use the themes of optimization, equilibrium, and empiricism to not only illustrate the power of simple economic ideas, but also to explain and predict what’s happening in today’s society. Each chapter begins with an empirical question that is relevant to the life of a student, and is later answered using data in the Evidence-Based Economics feature. As a result of the text’s practical emphasis, students will learn to apply economic principles to guide the decisions they make in their own lives. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=534939 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité J6736 331.11 ACE Livre Library Campus de Rouen Salle de lecture Exclu du prêt
Titre : Microeconomics, EBook, Global Edition Type de document : e-book Auteurs : Daron ACEMOGLU, Auteur Mention d'édition : 2nd Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2018 Importance : 514 p. ISBN/ISSN/EAN : 978-1-292-21441-2 Langues : Anglais (eng) Mots-clés : Management
MICROECONOMIERésumé : For courses in Principles of Microeconomics. An evidence-based approach to economics ThroughoutMicroeconomics, 2nd Edition,authors Daron Acemoglu, David Laibson, and John List use real economic questions and data to help students learn about the world around them. Taking a fresh approach, they use the themes of optimization, equilibrium, and empiricism to not only illustrate the power of simple economic ideas, but also to explain and predict what's happening in today's society. Each chapter begins with an empirical question that is relevant to the life of a student, and is later answered using data in the Evidence-Based Economics feature. Nombre d'accès : 10 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=534921 Strategic management and competitive advantage / Jay B. BARNEY / Harlow : PEARSON EDUCATION LIMITED (2018)PermalinkPermalinkPermalinkPermalinkEconomics / Glenn R. HUBBARD / Harlow : PEARSON EDUCATION LIMITED (2017)PermalinkExploring Strategy / Harlow : PEARSON EDUCATION LIMITED (2017)PermalinkPermalinkPermalinkPermalinkGlobal Marketing / Warren J. KEEGAN / Harlow : PEARSON EDUCATION LIMITED (2017)Permalink
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