| Résumé : |
This volume focuses on how market categories shape processes of production and consumption and how these activities in turn shape category systems. This volume consists of original contributions to theory and empirical research by a diverse group of esteemed authors. Topics explored include how new categories emerge, become enacted and gain consensus, how categories are used by market agents (including as tools for interpretation, as mobilization frames, and as cognitive infrastructures for learning), and how category systems change over time. These topics are explored from a variety of perspectives: new institutional theory, organizational ecology, social movement theory, and socio-cognitive theories of markets. The breadth of perspectives in this volume attests to the importance of this topic to sociological studies of market processes. |
Ajouter le résultat dans votre panier Faire une suggestion Affiner la rechercheBusiness-to-business marketing / EMERALD GROUP PUBLISHING (2010)
Entrepreneurship and family business / EMERALD GROUP PUBLISHING (2010)
