Détail de l'éditeur
|
Documents disponibles chez cet éditeur (72)
Ajouter le résultat dans votre panier Faire une suggestion Affiner la recherche
Macroeconomics / Arthur O'SULLIVAN / PEARSON ED. (2017)
Titre : Macroeconomics : Principles, Applications, and Tools Type de document : Livre Auteurs : Arthur O'SULLIVAN ; Steven M. SHEFFRIN ; Stephen J. PEREZ Mention d'édition : 9th ed. Editeur : PEARSON ED. Année de publication : 2017 Importance : 423 p. Présentation : ill. ISBN/ISSN/EAN : 978-0-13-408902-7 Prix : 247 EUR Langues : Anglais (eng) Mots-clés : Management
MACROECONOMIE ; FISCALITE ; POLITIQUE MONETAIRE ; POLITIQUE ECONOMIQUE ; INFLATION ; CHOMAGE ; ECONOMIE INTERNATIONALEIndex. décimale : 331.31 MACROECONOMIE Résumé : Cet ouvrage se divise en 7 parties : Introduction et principes clés de la macroéconomie. Concepts de base. L'économie à long terme. Fluctuations économiques et politique fiscale. Monnaie, banque et politique monétaire. Inflation, chômage et politique économique. Economie internationale. Note de contenu : Index, glossaire Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=134959 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité J5229 331.31 MAC Livre Library Campus de Rouen Salle de lecture Disponible Marketing Digital / PEARSON ED. (2017)
Titre : Marketing Digital Type de document : e-book Editeur : PEARSON ED. Année de publication : 2017 Importance : 633 p. ISBN/ISSN/EAN : 978-2-326-05450-9 Langues : Français (fre) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; CONSOMMATEUR ; ECONOMIE DU SAVOIR ; MARKETING DE LA DISTRIBUTION ; SOCIETE DE CONSOMMATIONRésumé : Ce livre s'impose de fait comme la référence incontournable pour tous ceux qui étudient le marketing digital et souhaitent se mettre à niveau dans ce domaine Nombre d'accès : 2 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=225272 Autre format
Titre : Marketing strategy & competitive positioning Type de document : e-book Auteurs : Graham J HOOLEY, ; Brigitte, NICOULAUD ; Nigel, PIERCY ; John, RUDD Mention d'édition : Sixth edition. Editeur : PEARSON ED. Année de publication : 2017 Importance : 569 p. Présentation : illustrations ISBN/ISSN/EAN : 978-1-292-01731-0 Note générale : First edition. published in 1993 as: Competitive positioning : the key to marketing strategy / Graham J. Hooley and John A. Saunders.
Previous edition: 2012.Langues : Anglais (eng) Mots-clés : Management
CONCURRENCE ; MARKETING STRATEGIQUEMots-clés candidats : Target marketing. Management. Marketing Business planning. Marketing. Résumé : Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation - the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. New to this edition * Updated to reflect the on-going global economic crisis and its impact on business and marketing. * New coverage including the impact of emerging market on innovation, the perverse customer as a market force, the new realities in competing through services and market analysis and segmentation. * Updated chapters on strategic customer management and strategic alliances. * Increased emphasis on competing through innovation including new business models such as Uber, Netflix and new types of retailing. * Updates vignettes at the beginning of chapters focusing on companies such as Amadeus, Mastercard and Samsung Pay and including discussion questions. * New cases throughout the book including Ryanair, Amazon and Lego. * Up-dated online resources include an Instructor's Manual and PowerPoint slides for instructors, along with additional case studies for students. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Graham Hooley is Emeritus Professor of Marketing at Aston University. He is a past President of the European Marketing Academy, Fellow of the Chartered Institute of Marketing, British Academy of Management, EMAC and the Higher Education Academy. Brigitte Nicoulaud is Senior Teaching Fellow at Aston Business School. Nigel F. Piercy was previously Professor of Marketing & Strategic Management & Associate Dean at Warwick Business School, Warwick University. John M Rudd is a Professor of Marketing and Head of the Marketing Group at Warwick Business School. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208892 Options, Futures, and Other Derivatives / John C. HULL / PEARSON ED. (2017)
Titre : Options, Futures, and Other Derivatives Type de document : Livre Auteurs : John C. HULL, Auteur Mention d'édition : 9th ed. Editeur : PEARSON ED. Année de publication : 2017 Importance : 891 p. ISBN/ISSN/EAN : 978-1-292-21289-0 Prix : 79 EUR Langues : Anglais (eng) Mots-clés : Management
FINANCE DE MARCHE ; OPTION ; STOCK OPTION ; TAUX D'INTERETIndex. décimale : 134.16 MARCHE A TERME Résumé : For these Global Editions, the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version. Note de contenu : Glossaire, Lexique Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=216289 Autre formatExemplaires (8)
Code-barres Cote Support Localisation Section Disponibilité 052817 332.64 HUL Livre Library Campus de Reims Salle de lecture Disponible 052815 332.64 HUL Livre Library Campus de Reims Salle de lecture Disponible 052816 332.64 HUL Livre Library Campus de Reims Salle de lecture Exclu du prêt 052814 332.64 HUL Livre Library Campus de Reims Salle de lecture Exclu du prêt 055283 332.64/HUL Livre Library Campus de Reims Salle de lecture Disponible J6426 134.16 HUL Livre Library Campus de Rouen Salle de lecture Exclu du prêt J6425 134.16 HUL Livre Library Campus de Rouen Salle de lecture Sorti jusqu'au 06/05/2024 J4787 134.16 HUL Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Options, Futures, and Other Derivatives Type de document : e-book Auteurs : John C. HULL, Auteur Mention d'édition : 9th ed. Editeur : PEARSON ED. Année de publication : 2017 Importance : 891 p. ISBN/ISSN/EAN : 978-1-292-21292-0 Langues : Anglais (eng) Mots-clés : Management
FINANCE DE MARCHE ; OPTION ; STOCK OPTION ; TAUX D'INTERETIndex. décimale : 134.16 MARCHE A TERME Résumé : For these Global Editions, the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version. Note de contenu : Glossaire, Lexique Nombre d'accès : 10 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=490413 PermalinkEssentials of Tourism / Chris COOPER / PEARSON ED. (2016)PermalinkLes fondamentaux du contrôle de gestion : principes et outils / Françoise GIRAUD / PEARSON ED. (2016)PermalinkPermalinkActiver les talents avec les neurosciences / Bernadette LECERF-THOMAS / PEARSON ED. (2015)PermalinkBasic business statistics / Mark L. BERENSON / PEARSON ED. (2015)PermalinkEntrepreneurship / Steve MARIOTTI / PEARSON ED. (2015)PermalinkRelevez le défi de l`innovation de Rupture / Philippe SILBERZAHN / PEARSON ED. (2015)PermalinkUnderstanding and managing diversity / Carol P. HARVEY / PEARSON ED. (2014)PermalinkBusiness essentials / Ronald J. EBERT / PEARSON ED. (2013)Permalink
LIBRARY - Campus Rouen
NEOMA Business School
pmb
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26