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Titre : The SAGE Handbook of Digital Marketing Ed. 1 Type de document : e-book Auteurs : Annmarie HANLON Editeur : SAGE PUBLICATIONS Année de publication : 2022 ISBN/ISSN/EAN : 9781529788440 Note générale : copyrighted Langues : Anglais (eng) Résumé : Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88942674 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=575683
Titre : The SAGE Handbook of Digital Society Ed. 1 Type de document : e-book Auteurs : William HOUSLEY Editeur : SAGE PUBLICATIONS Année de publication : 2022 ISBN/ISSN/EAN : 9781529787153 Note générale : copyrighted Langues : Anglais (eng) Résumé : This SAGE Handbook brings together cutting edge social scientific research and theoretical insight into the emerging contours of digital society. Chapters explore the relationship between digitisation, social organisation and social transformation at both the macro and micro level, making this a valuable resource for postgraduate students and academics conducting research across the social sciences. The topics covered are impressively far-ranging and timely, including machine learning, social media, surveillance, misinformation, digital labour, and beyond. This innovative Handbook perfectly captures the state of the art of a field which is rapidly gaining cross-disciplinary interest and global importance, and establishes a thematic framework for future teaching and research. Part 1: Theorising Digital Societies Part 2: Researching Digital Societies Part 3: Sociotechnical Systems and Disruptive Technologies in Action Part 4: Digital Society and New Social Dilemmas Part 5: Governance and Regulation Part 6: Digital Futures Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88942858 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=576182
Titre : The SAGE Handbook of Qualitative Research Design Ed. 1 Type de document : e-book Auteurs : Uwe FLICK Editeur : SAGE PUBLICATIONS Année de publication : 2022 Note générale : copyrighted Langues : Anglais (eng) Résumé : Qualitative research design is continually evolving. It is not only more established in disciplines beyond the traditional social sciences in which it is a standard choice, but also just as impacted by the changes in what data, technologies, and approaches researchers are using. This Handbook takes readers through the foundational theories, functions, strategies, and approaches to qualitative research design, before showcasing how it negotiates different data and research environments and produces credible, actionable impact beyond the study. Containing contributions from over 90 top scholars from a range of social science disciplines, this Handbook is not just an anthology of different qualitative research designs and how/when to use them; it is a complete exploration of how and why these designs are shaped and how, why, and into what they are evolving. This is a valuable resource for Master’s and PhD level students, faculty members, and researchers across a wide range of disciplines such as health, nursing, psychology, social work, sociology, and education. Volume One: Part I: Concepts of Designing Designs in Qualitative Research Part 2: Theories and Epistemological Contexts of Designing Qualitative Research Part 3: Elements of Designing Qualitative Research Part 4: Basic Designs and Research Strategies in Qualitative Research Part 5: Mixing Methods in Designing Qualitative Research Volume Two: Part 6: Designing Qualitative Research for Specific Kinds of Data Part 7: Designing Qualitative Online and Multimodal Research Part 8: Designing Qualitative Research for Specific Groups and Areas Part 9: Designing Qualitative Research in Disciplinary Fields Part 10: Designing Qualitative Research for Impact Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88942629 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=575649
Titre : The SAGE Handbook of Qualitative Research Design Ed. 1 Type de document : e-book Auteurs : Uwe FLICK Editeur : SAGE PUBLICATIONS Année de publication : 2022 ISBN/ISSN/EAN : 9781529765281 Note générale : copyrighted Langues : Anglais (eng) Résumé : Qualitative research design is continually evolving. It is not only more established in disciplines beyond the traditional social sciences in which it is a standard choice, but also just as impacted by the changes in what data, technologies, and approaches researchers are using. This Handbook takes readers through the foundational theories, functions, strategies, and approaches to qualitative research design, before showcasing how it negotiates different data and research environments and produces credible, actionable impact beyond the study. Containing contributions from over 90 top scholars from a range of social science disciplines, this Handbook is not just an anthology of different qualitative research designs and how/when to use them; it is a complete exploration of how and why these designs are shaped and how, why, and into what they are evolving. This is a valuable resource for Master’s and PhD level students, faculty members, and researchers across a wide range of disciplines such as health, nursing, psychology, social work, sociology, and education. Volume One: Part I: Concepts of Designing Designs in Qualitative Research Part 2: Theories and Epistemological Contexts of Designing Qualitative Research Part 3: Elements of Designing Qualitative Research Part 4: Basic Designs and Research Strategies in Qualitative Research Part 5: Mixing Methods in Designing Qualitative Research Volume Two: Part 6: Designing Qualitative Research for Specific Kinds of Data Part 7: Designing Qualitative Online and Multimodal Research Part 8: Designing Qualitative Research for Specific Groups and Areas Part 9: Designing Qualitative Research in Disciplinary Fields Part 10: Designing Qualitative Research for Impact Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88942629 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=575823 The SAGE Handbook of Qualitative Research in the Asian Context Ed. 1 / Safary WA-MBALEKA / SAGE PUBLICATIONS (2022)
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Titre : The SAGE Handbook of Qualitative Research in the Asian Context Ed. 1 Type de document : e-book Auteurs : Safary WA-MBALEKA Editeur : SAGE PUBLICATIONS Année de publication : 2022 ISBN/ISSN/EAN : 9781529787672 Note générale : copyrighted Langues : Anglais (eng) Résumé : Qualitative research is growing in Asia and globally. In an Asian context, this requires an awareness of a completely different set of norms, practices, and expectations than those covered by books from a western perspective. This handbook truly celebrates these differences. Spanning the full research process, from philosophy and ethics to design and methods and through data collection, management, analysis, and dissemination, it focuses specifically on the practicalities needed to conduct effective and culturally responsive research in the Asian context. This handbook extends beyond researchers actually in Asia and also speaks to researchers working with Asian participants, researching in Asian immigrant neighbourhoods, and studying the larger global topics like socioeconomic challenges, climate change, or technological advancement. This is the first book to focus specifically on qualitative research in the Asian context and includes diverse contributors from Asia such as the Philippines, Singapore, Thailand, India, Oman, China, South Korea, Indonesia, Kazakhstan, Hong Kong, and from other continents such as North America, South America, Africa, Europe, and Oceania. Section 1: Foundations of Qualitative Research in Asia Section 2: Qualitative Research Designs Section 3: Best Practices in Dealing with Qualitative Research Data Section 4: Other Qualitative Research Topics Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88942815 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=575663 PermalinkThe SAGE Handbook of Social Media Research Methods Ed. 2 / Anabel QUAN-HAASE / SAGE PUBLICATIONS (2022)
PermalinkPermalinkWhat Do We Know and What Should We Do About Slavery? Ed. 1 / Julia O'CONNELL DAVIDSON / SAGE PUBLICATIONS (2022)
PermalinkPermalinkResearch Projects for Business & Management Students Ed. 2 / Siah Hwee ANG / SAGE PUBLICATIONS (2021)
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