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Titre : Magazine Journalism Ed. 1 Type de document : e-book Auteurs : Tim HOLMES Editeur : SAGE PUBLICATIONS Année de publication : 2011 ISBN/ISSN/EAN : 9781847870292 Note générale : copyrighted Langues : Anglais (eng) Résumé : "For those of us who long ago experienced the magazine love-bite and have been battling the prejudice and scant attention shown this beautiful medium ever since, here at last is the book to set the record straight." - Nicholas Brett, Deputy Managing Director, BBC Magazines "At a time when magazines are undergoing active redefinition, this book represents a welcome intervention. It engages with a host of pressing issues in a manner alert to professional priorities while, at the same time, encouraging new ways of thinking about the challenges shaping this fast-moving field. Holmes and Nice are trustworthy guides, taking the reader on what proves to be a fascinating journey." - Stuart Allan, Professor of Journalism, Bournemouth University Magazines are the most successful media format ever to have existed: so begins Magazine Journalism as it traces how magazines arose from their earliest beginnings in 1665 to become the ubiquitous format we know today. This book combats the assumptions among media academics as well as journalists that magazines somehow don't count, and presents a compelling assessment of the development and innovation at the heart of magazine publishing. In magazines we find some of the key debates in journalism, from the genesis of 'marketing to the reader' to feminist history, subcultures and tabloidization. Embedding these questions in a thoroughly historical framework, Holmes and Nice argue for an understanding of magazine journalism as essential in the media landscape. Moving beyond the semiotic and textual analysis so favoured by critics of the past, the authors complete the story with an exploration of the production and consumption of magazines. Drawing on interviews with more than 30 magazine journalists across the industry, what emerges is a story of resilience, innovation and a unique ability to embrace new markets and readerships. Magazine Journalism takes the reader to the heart of key questions in the past, present and future of journalism and is essential reading for students across journalism and the creative industries. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88874983 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=492756 Managing Across Cultures : Concepts, Policies and Practices Ed. 1 / Mohamed BRANINE / SAGE PUBLICATIONS (2011)
Titre : Managing Across Cultures : Concepts, Policies and Practices Ed. 1 Type de document : e-book Auteurs : Mohamed BRANINE Editeur : SAGE PUBLICATIONS Année de publication : 2011 ISBN/ISSN/EAN : 9781849207294 Note générale : copyrighted Langues : Anglais (eng) Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88859176 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=482268 Managing and organizations / Stewart CLEGG / SAGE PUBLICATIONS (2011)
Titre : Managing and organizations : An introduction to theory and practice Type de document : Livre Auteurs : Stewart CLEGG, Auteur ; Martin KORNBERGER, Auteur ; Tyrone PITSIS, Auteur Mention d'édition : 3e éd. Editeur : SAGE PUBLICATIONS Année de publication : 2011 Importance : XXIX; 682 p. ISBN/ISSN/EAN : 978-0-85702-041-3 Prix : 59 € Note générale : Bibliogr. p.619-657. Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management
MANAGEMENT ; SOCIOLOGIE DES ORGANISATIONSPermalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=153570 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 040917 658/CLE Livre Library Campus de Reims Salle de lecture Disponible Principles of Methodology : Research Design in Social Science Ed. 1 / Perri 6 / SAGE PUBLICATIONS (2011)
Titre : Principles of Methodology : Research Design in Social Science Ed. 1 Type de document : e-book Auteurs : Perri 6 Editeur : SAGE PUBLICATIONS Année de publication : 2011 ISBN/ISSN/EAN : 9780857024732 Note générale : copyrighted Langues : Anglais (eng) Résumé : This book provides a comprehensive, accessible guide to social science methodology. In so doing, it establishes methodology as distinct from both methods and philosophy. Most existing textbooks deal with methods, or sound ways of collecting and analysing data to generate findings. In contrast, this innovative book shows how an understanding of methodology allows us to design research so that findings can be used to answer interesting research questions and to build and test theories. Most important things in social research (e.g., beliefs, institutions, interests, practices and social classes) cannot be observed directly. This book explains how empirical research can nevertheless be designed to make sound inferences about their nature, effects and significance. The authors examine what counts as good description, explanation and interpretation, and how they can be achieved by striking intelligent trade-offs between competing design virtues. Coverage includes: ? why methodology matters; ? what philosophical arguments show us about inference; ? competing virtues of good research design; ? purposes of theory, models and frameworks; ? forming researchable concepts and typologies; ? explaining and interpreting: inferring causation, meaning and significance; and ? combining explanation and interpretation. The book is essential reading for new researchers faced with the practical challenge of designing research. Extensive examples and exercises are provided, based on the authors' long experience of teaching methodology to multi-disciplinary groups. Perri 6 is Professor of Social Policy in the Graduate School in the College of Business, Law and Social Sciences at Nottingham Trent University. Chris Bellamy is Emeritus Professor of Public Administration in the Graduate School, Nottingham Trent University. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88869609 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485837 Sage Handbook of Social Marketing [The] / Gerard HASTINGS / SAGE PUBLICATIONS (2011)
Titre : Sage Handbook of Social Marketing [The] Type de document : Livre Auteurs : Gerard HASTINGS, Auteur ; Kathryn ANGUS, Auteur ; Carol BRYANT, Auteur Editeur : SAGE PUBLICATIONS Année de publication : 2011 Importance : XXVI; 442 p. ISBN/ISSN/EAN : 978-1-84920-188-9 Prix : 133 € Note générale : Bibliogr. à chaque fin de chap; Index. Langues : Anglais (eng) Mots-clés : Delphes
MARKETING
Management
MARKETING STRATEGIQUE ; COMPORTEMENT DU CONSOMMATEURPermalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=153306 Autre formatExemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 041407 658.8/HAS Livre Library Campus de Reims Salle de lecture Disponible PermalinkScale Construction and Psychometrics for Social and Personality Psychology Ed. 1 / Mike FURR / SAGE PUBLICATIONS (2011)PermalinkScale Construction and Psychometrics for Social and Personality Psychology Ed. 1 / Mike FURR / SAGE PUBLICATIONS (2011)PermalinkSocial Network Analysis : History, Theory and Methodology Ed. 1 / Christina PRELL / SAGE PUBLICATIONS (2011)PermalinkPermalinkTeaching Quantitative Methods : Getting the Basics Right Ed. 1 / Geoff PAYNE / SAGE PUBLICATIONS (2011)PermalinkPermalinkPermalinkThe SAGE Dictionary of Quantitative Management Research Ed. 1 / Luiz A M MOUTINHO / SAGE PUBLICATIONS (2011)PermalinkPermalink
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