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Titre : Sustainable marketing : a holistic approcach Type de document : Livre Auteurs : Mark F. PETERSON, Auteur Editeur : SAGE PUBLICATIONS Année de publication : 2021 Importance : 414 p. ISBN/ISSN/EAN : 978-1-5264-9463-4 Prix : 70 EUR Langues : Anglais (eng) Mots-clés : Management
DEVELOPPEMENT DURABLE ; WEBMARKETING ; ENVIRONNEMENT ; PRISE DE DECISIONRésumé : This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=586298 Exemplaires(4)
Code-barres Cote Support Localisation Section Disponibilité 059219 658.802 PET Livre Library Campus de Reims Salle de lecture Disponible 059220 658.802 PET Livre Library Campus de Reims Salle de lecture Disponible J5195 121.19 PET Livre Library Campus de Rouen Salle de lecture Disponible J5192 121.19 PET Livre Library Campus de Rouen Salle de lecture Disponible
Titre : The SAGE Handbook of Organizational Wellbeing Ed. 1 Type de document : e-book Auteurs : Tony WALL Editeur : SAGE PUBLICATIONS Année de publication : 2021 ISBN/ISSN/EAN : 9781529760965 Note générale : copyrighted Langues : Anglais (eng) Résumé : The SAGE Handbook of Organizational Wellbeing is a comprehensive and cutting-edge work providing the latest insights into a range of perspectives on organizational wellbeing, as well as highlighting global wellbeing issues and exploring new contexts. Topics covered include: digital working and social media, LGBTQIA+ identifications and work, suicide at work, refugee workers, and mental health. A multi- and inter-disciplinary work, this handbook embraces ideas and empirical work from a range of fields including psychology, business and management, economics, and science. This handbook draws together current knowledge whilst also outlining emerging issues and directions, making this an invaluable resource for students and researchers spanning a wide array of disciplines. Part 1: Theoretical Perspectives Part 2: International Issues and Contexts Part 3: Developing Organizational Wellbeing Part 4: Emerging Issues and Directions Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88933846 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=554378
Titre : Aesthetic Labour Ed. 1 Type de document : e-book Auteurs : Chris WARHURST Editeur : SAGE PUBLICATIONS Année de publication : 2020 ISBN/ISSN/EAN : 9781529702026 Note générale : copyrighted Langues : Anglais (eng) Résumé : This accessible and exciting new text looks at the implications of aesthetic labour for work and employment by contextualizing debates and offering a critical approach. The origins of aesthetic labour are explored, as well as the relevant theories from business and management, and sociology. Coverage includes key topics such as: corporate strategy; recruitment and selection practices; and discrimination. Key features include: - a range of case studies from across different types of organizations and popular culture - the exploration of topics such as branding, 'lookism', 'dressing for success' and cosmetic surgery - suggestions for further reading. Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88933966 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=554383
Titre : Alchemy of Change : Managing Transition through Value-Based Leadership Type de document : e-book Auteurs : H.N. ARORA ; Rajan SINHA Editeur : SAGE PUBLICATIONS Année de publication : 2020 Importance : 265 p. (400 crédits) ISBN/ISSN/EAN : 978-93-5328-763-4 Langues : Anglais (eng) Mots-clés : Management
CHANGEMENT ; LEADERSHIP ; MANAGEMENTRésumé : Introducing the Indian Model of Change, which is based on Indian values of leadership, dialogue, mutual respect, and goal setting, the authors explain how the nuances and distinctions of the Indian mindset and cultural backdrop can help to keep pace with today’s fast-changing world. Through real case studies and references from diverse literature, the book shows that change management cannot be treated as a mechanical exercise because change affects and is affected by human emotions, both at an individual and collective level. It is an insightful read for senior management and HR professionals, for all stakeholders who are entrusted with the task of facilitating or bringing about change in an organization, as well as students of change. For the general reader, the book can be a journey in self-awareness and growth. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=507301
Titre : Digital Media Influence : A Cultivation Approach Ed. 1 Type de document : e-book Auteurs : Andy RUDDOCK Editeur : SAGE PUBLICATIONS Année de publication : 2020 ISBN/ISSN/EAN : 9781529700268 Note générale : copyrighted Langues : Anglais (eng) Résumé : Populism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intractable social challenges. Curiously, the very societies who fear such things are often dismissive of media research. Addressing key issues affecting global media industries, this book explains how to solve the present conundrum by appreciating the historical development of cultivation theory. Digital Media Influence ties cultivation themes, such as mean world syndrome, mainstreaming, the celebration of white male violence, the ridiculing of ageing women, the inhibition of activism, the mediatisation of religion and the erosion of trust in education, with contemporary digital media case studies. Considering the aftermath of the Parkland murders, political memes, Islamophobia, the fate of female reality TV stars and the bad press directed at media education, Ruddock shows how these phenomena are born of media practices that cultivation theory began to dissect in the 1950s. Paying close attention to the life and work of George Gerbner, Digital Media Influence locates today’s questions in the historical forces and relationships that moved media industries closer to the heart of global politics in the mid-20th century. It makes Gerbner’s work relevant to all critical media researchers by providing a theoretical, methodological and historical steer for understanding new media influences. In explaining how one of the world’s leading media theories developed in relation to intriguing historical circumstances – many of them deeply personal – this book helps researchers of all levels to find their voice in writing on media issues. Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88918335 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=536507 Employee Engagement in Corporate Social Responsibility Ed. 1 / Debbie HASKI-LEVENTHAL / SAGE PUBLICATIONS (2020)
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