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Titre : International Relations Theory Ed. 3 Type de document : e-book Auteurs : Oliver DADDOW Editeur : SAGE PUBLICATIONS Année de publication : 2017 ISBN/ISSN/EAN : 9781473966574 Note générale : copyrighted Langues : Anglais (eng) Résumé : With chapters on all the major theories of international relations, accompanied by contemporary examples from popular culture, film and literature, this Third Edition is the ideal introduction to the key perspectives in the field. Key features: 30% new content, with all chapters revised and updated Useful learning features including further reading, 'questions to ponder', 'common pitfalls' and 'taking it further' boxes, to help you extend your thinking beyond the classroom Invaluable chapters on getting the best out of your knowledge of International Relations Theory in essays and exams, including real life examples of best practice. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88896866 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=510995 Managing Diversity / Michalle E. MOR BARAK / SAGE PUBLICATIONS (2017)
Titre : Managing Diversity : Toward a Globally Inclusive Workplace Type de document : Livre Auteurs : Michalle E. MOR BARAK Mention d'édition : 4th ed. Editeur : SAGE PUBLICATIONS Année de publication : 2017 Importance : 394 p. ISBN/ISSN/EAN : 978-1-4833-8612-6 Prix : 101 EUR Langues : Anglais (eng) Mots-clés : Management
MANAGEMENT INTERCULTUREL ; RELATIONS INTERPERSONNELLES ; LEADERSHIP ; ORGANISATION DU TRAVAIL ; EGALITE PROFESSIONNELLEIndex. décimale : 111.73 MANAGEMENT INTERCULTUREL Résumé : L'auteur postule que l'intégration est la clé pour délivrer le potentiel ancré dans une main d'oeuvre multiculturelle. Note de contenu : Bibliogr. p. 320-372, index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=140225 Exemplaires (4)
Code-barres Cote Support Localisation Section Disponibilité J5126 111.73 MOR Livre Library Campus de Rouen Salle de lecture Disponible J5125 111.73 MOR Livre Library Campus de Rouen Salle de lecture Sorti jusqu'au 08/06/2020 J5124 111.73 MOR Livre Library Campus de Rouen Salle de lecture Disponible J5127 111.73 MOR Livre Library Campus de Rouen Salle de lecture Exclu du prêt Marketing / Rosalind MASTERSON / SAGE PUBLICATIONS (2017)
Titre : Marketing Titre original : An Introduction Type de document : Livre Auteurs : Rosalind MASTERSON, Auteur ; Nichola PHILLIPS, Auteur ; David PICKTON, Auteur Mention d'édition : 4e éd. Editeur : SAGE PUBLICATIONS Année de publication : 2017 Importance : 542 p. ISBN/ISSN/EAN : 978-1-5264-2632-1 Prix : 63 € Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; MARKETING MIX ; PLAN MARKETINGRésumé : The new edition welcomes a new 3rd author and has been fully updated to include:
31 new case studies (including 5 new end of chapter and 26 new focus boxes ), featuring a greater number of case studies from digital/social media marketing, Uber and the gig economy, Google and crowdsourcing and Amazon s drone delivery service.
Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation, cutting edge theory.
A fully updated and streamlined interactive eBook led by student feedback.
Focus boxes throughout the text such as Global, Consumer, B2B, Ethical all with a greater emphasis on digital communication, reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics, issues and companies that students can relate to such as Taylor Swift taking on Spotify.Note de contenu : Glossaire. Index. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=214121 Exemplaires (7)
Code-barres Cote Support Localisation Section Disponibilité 055193 658.8 MAS Livre Library Campus de Reims Salle de lecture Disponible 055198 658.8 MAS Livre Library Campus de Reims Salle de lecture Disponible 055199 658.8 MAS Livre Library Campus de Reims Salle de lecture Exclu du prêt 055197 658.8 MAS Livre Library Campus de Reims Salle de lecture Disponible 055196 658.8 MAS Livre Library Campus de Reims Salle de lecture Disponible 055195 658.8 MAS Livre Library Campus de Reims Salle de lecture Disponible 055194 658.8 MAS Livre Library Campus de Reims Salle de lecture Disponible Marketing for Tourism, Hospitality & Events : A Global & Digital Approach Ed. 1 / Simon HUDSON / SAGE PUBLICATIONS (2017)
Titre : Marketing for Tourism, Hospitality & Events : A Global & Digital Approach Ed. 1 Type de document : e-book Auteurs : Simon HUDSON Editeur : SAGE PUBLICATIONS Année de publication : 2017 ISBN/ISSN/EAN : 9781473926646 Note générale : copyrighted Langues : Anglais (eng) Résumé : Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. 'Lessons from a Marketing Guru' feature personal insights from real world practitioners, and 'Digital Spotlights' highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by 'Marketing in Action' case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott’s headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88869199 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=515132
Titre : Marketing Research : A Concise Introduction Ed. 2 Type de document : e-book Auteurs : Bonita KOLB Editeur : SAGE PUBLICATIONS Année de publication : 2017 ISBN/ISSN/EAN : 9781526419262 Note générale : copyrighted Langues : Anglais (eng) Résumé : An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on Netnography and new and increased coverage of the digital aspects of marketing research and the impact of social media and the online environment. The book includes exercises and activities within the chapters that can be used in class. Along with a collection of new international case studies, including: Europe - Renault (France), Miele (Germany) & Online grocery markets in France and Germany. Africa - The Robben Island Museum in Cape Town, South Africa, Vergenoegd Wine Estate in South Africa, text message surveying in Kenya Australia - Campos Coffee Asia - Uber and social media usage in India; Cinemas and confectionary markets in China; Coffee culture in South Korea The book is complemented by chapter specific lecturer PowerPoint slides, these can be accessed here. Suitable reading for students who are new to marketing research. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88869420 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=492144 Music Business Handbook and Career Guide / David BASKERVILLE / SAGE PUBLICATIONS (2017)PermalinkResearch methods for the behavioral sciences / Gregory J. PRIVITERA / SAGE PUBLICATIONS (2017)PermalinkResearch Methods in Tourism, Hospitality and Events Management Ed. 1 / Paul BRUNT / SAGE PUBLICATIONS (2017)PermalinkPermalinkPermalinkPermalinkSocial Psychology : Revisiting the Classic Studies Ed. 2 / Joanne R. SMITH / SAGE PUBLICATIONS (2017)PermalinkStrategic Human Resource Management : An international perspective Ed. 2 / Gary REES / SAGE PUBLICATIONS (2017)PermalinkPermalinkPermalinkPermalinkThe Quick Fix Guide to Academic Writing : How to Avoid Big Mistakes and Small Errors Ed. 1 / Phillip C. SHON / SAGE PUBLICATIONS (2017)PermalinkThe Quick Fix Guide to Academic Writing : How to Avoid Big Mistakes and Small Errors Ed. 1 / Phillip C. SHON / SAGE PUBLICATIONS (2017)PermalinkPermalinkThe SAGE Handbook of Organizational Institutionalism Ed. 2 / Royston GREENWOOD / SAGE PUBLICATIONS (2017)PermalinkPermalinkPermalinkPermalinkA Very Short, Fairly Interesting and Reasonably Cheap Book about International Business Ed. 2 / George CAIRNS / SAGE PUBLICATIONS (2017)PermalinkPermalink
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