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Essentials of organizational behavior an evidence-based approach / Terri.A SCANDURA / SAGE PUBLICATIONS (2018)
Titre : Essentials of organizational behavior an evidence-based approach Type de document : Livre Auteurs : Terri.A SCANDURA, Auteur Editeur : SAGE PUBLICATIONS Année de publication : 2018 ISBN/ISSN/EAN : 978-1-5443-3129-4 Langues : Anglais (eng) Mots-clés : Management
SCIENCE DU COMPORTEMENTPermalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=423900 Exemplaires (4)
Code-barres Cote Support Localisation Section Disponibilité 052846 658.4 SCA Livre Library Campus de Reims Salle de lecture Disponible 052845 658.4 SCA Livre Library Campus de Reims Salle de lecture Disponible 052847 658.4 SCA Livre Library Campus de Reims Salle de lecture Exclu du prêt 052643 658.4 SCA Livre Library Campus de Reims Salle de lecture Disponible Global Marketing and Advertising : Understanding Cultural Paradoxes Ed. 5 / Marieke DE MOOIJ / SAGE PUBLICATIONS (2018)
Titre : Global Marketing and Advertising : Understanding Cultural Paradoxes Ed. 5 Type de document : e-book Auteurs : Marieke DE MOOIJ Editeur : SAGE PUBLICATIONS Année de publication : 2018 ISBN/ISSN/EAN : 9781544318141 Note générale : copyrighted Langues : Anglais (eng) Résumé : Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. More examples from major regions and countries from around the world Broader background theory on usage differences of new digital media and extensive coverage of consumer behaviour A range of online instructor resources complement the book, including chapter-specific PowerPoint slides, downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88869178 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485971
Titre : Hubristic Leadership Ed. 1 Type de document : e-book Auteurs : Eugene SADLER-SMITH Editeur : SAGE PUBLICATIONS Année de publication : 2018 ISBN/ISSN/EAN : 9781526453259 Note générale : copyrighted Langues : Anglais (eng) Résumé : Investigating the societal, economic, financial and reputational costs of hubristic leadership, with insights into the characteristics and causes of this phenomenon, and recommended safeguards to avoid hubris from happening in the first place. As research into hubristic leadership becomes increasingly popular following recent political developments, the book adopts an inter-disciplinary approach to investigating this form of leadership. Outlining what causes hubristic leadership in the first place, the author looks at how it’s potentially destructive consequences can be anticipated and avoided through an informed stance of moderation, critical analysis and reflexivity. Examples are drawn from business and politics including the Lehmann Brothers, BP and Deepwater Horizon, Blair and Bush in the Iraq Invasion, NASA, and Donald Trump. Ideal reading for undergraduate and postgraduate students in business and management, leadership, and organizational behaviour. Check out the Hubris Hub for further information on hubristic leadership, including a regularly updated blog written by author Eugene Sadler-Smith. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88896824 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=534118
Titre : Hubristic Leadership Ed. 1 Type de document : e-book Auteurs : Eugene SADLER-SMITH Editeur : SAGE PUBLICATIONS Année de publication : 2018 ISBN/ISSN/EAN : 9781526431172 Note générale : copyrighted Langues : Anglais (eng) Résumé : Investigating the societal, economic, financial and reputational costs of hubristic leadership, with insights into the characteristics and causes of this phenomenon, and recommended safeguards to avoid hubris from happening in the first place. As research into hubristic leadership becomes increasingly popular following recent political developments, the book adopts an inter-disciplinary approach to investigating this form of leadership. Outlining what causes hubristic leadership in the first place, the author looks at how it’s potentially destructive consequences can be anticipated and avoided through an informed stance of moderation, critical analysis and reflexivity. Examples are drawn from business and politics including the Lehmann Brothers, BP and Deepwater Horizon, Blair and Bush in the Iraq Invasion, NASA, and Donald Trump. Ideal reading for undergraduate and postgraduate students in business and management, leadership, and organizational behaviour. Check out the Hubris Hub for further information on hubristic leadership, including a regularly updated blog written by author Eugene Sadler-Smith. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88896824 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=510987
Titre : International Human Resource Management Ed. 5 Type de document : e-book Auteurs : B. Sebastian REICHE Editeur : SAGE PUBLICATIONS Année de publication : 2018 ISBN/ISSN/EAN : 9781526426970 Note générale : copyrighted Langues : Anglais (eng) Résumé : Used by over 25,000 students across 130 countries, this bestselling text, written by leading international experts in each topic, retains its critical edge, academic rigour and breadth of coverage in the new fifth edition. The new edition reflects the contemporary debates and emerging issues in the field of International HRM, supplementing classic theories and models with recent research and international developments. Divided into three parts, the first section looks at the ways of thinking about IHRM theory and practice; the second section deals with multinational companies and how they manage their workforce around the world; the final section looks at both traditional and newer approaches to IHRM policies and practices. A selection of up-to-date examples from across the globe are used to support the text, including Uber’s regulatory challenges across Europe, the gig economy, employment rights after Brexit, health insurance for part-timers in the US and EU, attracting and retaining ‘millennials’, the world’s happiest and unhappiest countries, and CSR in Hong Kong. The book is complemented by free online resources for lecturers and students, including PowerPoint slides, additional case studies, SAGE video clips with critical thinking questions, free SAGE journal articles for every chapter, annotated useful weblinks, and suggested answers to self-assessment questions. Suitable reading for upper-undergraduate and masters level students on IHRM modules. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88896836 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=510991 PermalinkIntroducing Intercultural Communication : Global Cultures and Contexts Ed. 3 / Shuang LIU / SAGE PUBLICATIONS (2018)PermalinkPermalinkMedia Solidarities : Emotions, Power and Justice in the Digital Age Ed. 1 / Kaarina NIKUNEN / SAGE PUBLICATIONS (2018)PermalinkQualitative Data Analysis : A Methods Sourcebook Ed. 4 / Matthew B. MILES / SAGE PUBLICATIONS (2018)PermalinkQuantitative Social Science Data with R : An Introduction Ed. 1 / Brian J FOGARTY / SAGE PUBLICATIONS (2018)PermalinkResearch design / John W. CRESWELL / SAGE PUBLICATIONS (2018)PermalinkPermalinkPermalinkPermalink
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