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Contemporary strategy analysis / Robert M. GRANT / JOHN WILEY & SONS ASIA (2018)
Titre : Contemporary strategy analysis Type de document : Livre Auteurs : Robert M. GRANT, Auteur Mention d'édition : 10th ed Editeur : JOHN WILEY & SONS ASIA Année de publication : 2018 Importance : 672 p. ISBN/ISSN/EAN : 978-1-119-57643-3 Prix : 58 EUR Langues : Anglais (eng) Mots-clés : Management
MANAGEMENT ; STRATEGIERésumé : Now in its tenth edition, Contemporary Strategy Analysis continues its tradition of accessibility, practicality, and real-world relevance to graduate and undergraduate students around the world. Focusing on strategic analysis, value creation, and implementation, this book provides a rigorous grounding in essential principles while offering up-to-date perspectives based on practices used at leading companies across industries and borders. Comprehensive coverage merges theory and application through new and updated cases, and the discussion surrounding business policy, business strategy, and the business environment links concept to context for a holistic understanding of the mechanisms at work. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=497664 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 052867 658.401 GRA Livre Library Campus de Reims Salle de lecture Disponible The Bitcoin big bang how alternative currencies are about to change the world / Brian KELLY / JOHN WILEY & SONS ASIA (2014)
Titre : The Bitcoin big bang how alternative currencies are about to change the world Type de document : e-book Auteurs : Brian KELLY, Auteur Editeur : JOHN WILEY & SONS ASIA Année de publication : 2014 Importance : 243 p. (200 crédits) ISBN/ISSN/EAN : 978-1-118-96364-7 Langues : Français (fre) Mots-clés : Management
LIBRE ECHANGE ; MONNAIE ; MONNAIE ELECTRONIQUE ; OPERATION DE BANQUERésumé : Get a handle on the digital currency revolution, and learn how to get on board The Bitcoin Big Bang is a guide to navigating the uncharted territory of digital currency. Written by CNBC contributor Brian Kelly, this book goes beyond Bitcoin 101 to explain how this transformative technology is about to change the world. Digital currency is thrown into perspective against the history of payment systems and its own evolution, as readers are invited to explore the ways in which this technology is already changing the way business gets done. Readers gain insight into the mechanisms behind Bitcoin, and an expert perspective on digital currency`s effect on the future of money and the economic implications of the Bitcoin revolution. In the same way that e-mail changed the way we transfer information, the decentralized Bitcoin network is about to revolutionize the business world, the legal profession, and even the role of the government. The Bitcoin Big Bang dives head first into this paradigm shift, allowing readers to: Explore the origins of digital currency Learn the history and evolution of payment systems Discover how the Bitcoin network is facilitating free and instant transfer of value Understand the mining of Bitcoin, and how to invest The digital currency revolution has implications that spread far beyond the finance industry. Anyone who exchanges payment for goods and services is on the cusp of the next big push in societal evolution, and only an understanding of the technology and a clear knowledge of the systems and behaviors at play can fully prepare us for the changes to come. The Bitcoin Big Bang is the go-to guide, helping those who use money use it better. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=221162
Titre : Luxury brand management : a world of privilege Type de document : e-book Auteurs : Michel CHEVALIER ; Gérald MAZZALOVO Mention d'édition : 2e éd. Editeur : JOHN WILEY & SONS ASIA Année de publication : 2012 Importance : XX; 316 p. Format : 24 cm ISBN/ISSN/EAN : 978-1-118-17177-6 Note générale : Index Langues : Anglais (eng) Langues originales : Anglais (eng) Mots-clés candidats : STRATEGIE MARKETING MANAGEMENT STRATEGIQUE PRODUIT DE LUXE MARQUE NOTOIRE CONCEPTION DE PRODUIT IMAGE DE MARQUE CREATIVITE COMMUNICATION EVENEMENTIELLE DISTRIBUTION MARCHANDISAGE CYCLE DE VIE DU PRODUIT COMPORTEMENT DU CONSOMMATEUR LICENCE DE MARQUE Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=110919 Global marketing management / Masaaki KOTABE / JOHN WILEY & SONS ASIA (2011)
Titre : Global marketing management Type de document : Livre Auteurs : Masaaki KOTABE ; Kristiaan HELSEN Mention d'édition : 5e éd. Editeur : JOHN WILEY & SONS ASIA Année de publication : 2011 Importance : XXIII, 717p. ISBN/ISSN/EAN : 978-0-470-50574-8 Prix : 63 € Note générale : Bibliogr. fin de chaque chapitre. Index Langues : Anglais (eng) Mots-clés : Management
MARKETING INTERNATIONAL ; POLITIQUE DES PRIX ; POSITIONNEMENT ; EXPORTATION ; IMPORTATION
Delphes
MULTINATIONALE ; COMPETITIVITE DE L'ENTREPRISEPermalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=144788 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 036633 658.848/KOT Livre Library Campus de Reims Salle de lecture Disponible
Titre : Introduction to islamic finance [An] : Theory and practice Type de document : e-book Auteurs : Zamir IQBAL, Auteur ; Abbas MIRAKHOR, Auteur Mention d'édition : 2nd Ed. Editeur : JOHN WILEY & SONS ASIA Année de publication : 2011 Importance : XIV-406 p. ISBN/ISSN/EAN : 978-0-470-82810-6 Note générale : Bibliogr. p.393-397 Langues : Anglais (eng) Mots-clés candidats : ISLAM SYSTEME FINANCIER GESTION DU RISQUE Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=110905 CFO guide to doing business in China / Mia Kuang CHING / JOHN WILEY & SONS ASIA (2009)PermalinkDigiMarketing / Kent WERTIME / JOHN WILEY & SONS ASIA (2008)PermalinkKFC in China / Warren K. LIU / JOHN WILEY & SONS ASIA (2008)PermalinkLuxury brand management / Michel CHEVALIER / JOHN WILEY & SONS ASIA (2008)PermalinkWinning in the Indian market / Rama BIJAPURKAR / JOHN WILEY & SONS ASIA (2008)PermalinkAn introduction to islamic finance / Zamir IQBAL / JOHN WILEY & SONS ASIA (2007)PermalinkChina CEO / Juan Antonio FERNANDEZ / JOHN WILEY & SONS ASIA (2006)Permalink
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