Détail de l'éditeur
JOHN WILEY |
Documents disponibles chez cet éditeur (20)
Ajouter le résultat dans votre panier Faire une suggestion Affiner la recherche
Luxury Retail and Digital Management : Developing Customer Experience in a Digital World / Michel CHEVALIER / JOHN WILEY (2020)
Titre : Luxury Retail and Digital Management : Developing Customer Experience in a Digital World Type de document : e-book Auteurs : Michel CHEVALIER, Auteur ; Michel GUTSATZ, Auteur Editeur : JOHN WILEY Année de publication : 2020 Importance : 386 p. (illimité) ISBN/ISSN/EAN : 978-1-119-54235-3 Langues : Anglais (eng) Mots-clés : Management
WEBMARKETING ; PRODUIT DE LUXERésumé :
Develop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA? Luxury Retail and Digital Management, 2nd Edition sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalisation and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands; they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing. * Defines all the tools that are necessary to manage luxury stores including analysis of location and design concept * Explores the selection, training and motivation of the staff * Covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retail Written by luxury retail experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail and Digital Management, 2nd Edition provides deep insight into the main challenges that luxury brands are facing in this digital age.Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=509635
Titre : Essentials of Supply Chain Management Type de document : e-book Auteurs : Michael H. HUGOS, Auteur Editeur : JOHN WILEY Année de publication : 2018 Importance : 370 p. (200 crédits) ISBN/ISSN/EAN : 978-1-119-46445-7 Langues : Anglais (eng) Mots-clés : Management
CHAINE LOGISTIQUE ; COMMERCE DE DETAILRésumé : The supply chain underpins the entire structure of manufacturing and retailing. Well-run, it can help a company become a global behemoth—or, if poorly-managed, it can sink a company before the product ever sees the light of day. The supply chain involves many moving parts, constantly-changing variables, and a network of other business that may have different priorities and interests—keeping it all running smoothly is a complex, but immensely powerful skill. This book takes you inside the supply chain to show you what you need to know. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=505584
Titre : Measurement and Analysis of Overvoltages in Power Systems Type de document : e-book Auteurs : Jianming LI, Auteur Editeur : JOHN WILEY Année de publication : 2018 Importance : 380 p. (200 crédits) ISBN/ISSN/EAN : 978-1-119-12905-9 Prix : 188 EUR Langues : Anglais (eng) Mots-clés : Management
INGENIERIE ; RECHERCHE ET DEVELOPPEMENTRésumé : Measurement and Analysis of Overvoltages in Power Systems Jianming Li, Professor, State Grid Corporation, China A combination of theory and application, this book features practical tests and analytical techniques comprehensively with engineering practicality as its focus. Based on years of research and industry experience, the author introduces many scientific research methods such as overvoltage simulation studies, dynamic simulation experiment platform development and application, and overvoltage pattern recognition. Readers will get a good grounding in the various sources of overvoltages in power systems, methods in on-line measurements as well as explanations of overvoltage formation mechanisms and monitoring analysis methods. Systematically examines sources, online measurements, analytical techniques, and simulations of overvoltages, with an emphasis on engineering practicality Presents practical engineering examples analyzing overvoltages and improving system operation, based on field experiments and data analysis Features overvoltage simulations and waveform analysis in transmission systems Measurement and Analysis of Overvoltages in Power Systems is intended as an all-in-one guide for engineers and researchers in power systems engineering. It can be used as a reference text for graduate students and lecturers of electrical engineering. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=233538 Measurement and Analysis of Overvoltages in Power Systems / Jianming LI / JOHN WILEY (2018)
Titre : Measurement and Analysis of Overvoltages in Power Systems Type de document : Livre Auteurs : Jianming LI, Auteur Editeur : JOHN WILEY Année de publication : 2018 Importance : 363 p. ISBN/ISSN/EAN : 978-1-119-12899-1 Prix : 124 EUR Langues : Anglais (eng) Mots-clés : Management
ELECTRICITE ; INGENIERIE ; RECHERCHE ET DEVELOPPEMENTRésumé : Measurement and Analysis of Overvoltages in Power Systems Jianming Li, Professor, State Grid Corporation, China A combination of theory and application, this book features practical tests and analytical techniques comprehensively with engineering practicality as its focus. Based on years of research and industry experience, the author introduces many scientific research methods such as overvoltage simulation studies, dynamic simulation experiment platform development and application, and overvoltage pattern recognition. Readers will get a good grounding in the various sources of overvoltages in power systems, methods in on-line measurements as well as explanations of overvoltage formation mechanisms and monitoring analysis methods. Systematically examines sources, online measurements, analytical techniques, and simulations of overvoltages, with an emphasis on engineering practicality Presents practical engineering examples analyzing overvoltages and improving system operation, based on field experiments and data analysis Features overvoltage simulations and waveform analysis in transmission systems Measurement and Analysis of Overvoltages in Power Systems is intended as an all-in-one guide for engineers and researchers in power systems engineering. It can be used as a reference text for graduate students and lecturers of electrical engineering. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=234641 Autre formatExemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 052429 621.3 LIJ Livre Library Campus de Reims Salle de lecture Disponible FinTech Innovation : From Robo-Advisors to Goal Based Investing and Gamification / Paolo SIRONI / JOHN WILEY (2016)
Titre : FinTech Innovation : From Robo-Advisors to Goal Based Investing and Gamification Type de document : e-book Auteurs : Paolo SIRONI, Auteur Editeur : JOHN WILEY Année de publication : 2016 Importance : 183 p. ISBN/ISSN/EAN : 978-1-119-22718-2 Langues : Anglais (eng) Mots-clés : Management
BANQUE ; FINANCE D'ENTREPRISE ; INNOVATIONRésumé : A survival guide for the FinTech era of banking FinTech Innovation examines the rise of financial technology and its growing impact on the global banking industry. Wealth managers are standing at the epicenter of a tectonic shift, as the balance of power between offering and demand undergoes a dramatic upheaval. Regulators are pushing toward a 'constrained offering' norm while private clients and independent advisors demand a more proactive role; practitioners need examine this banking evolution in detail to understand the mechanisms at work. This book presents analysis of the current shift and offers clear insight into what happens when established economic interests collide with social transformation. Business models are changing in profound ways, and the impact reaches further than many expect; the democratization of banking is revolutionizing the wealth management industry toward more efficient and client-centric advisory processes, and keeping pace with these changes has become a survival skill for financial advisors around the world. Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=534972 Drones for dummies / Mark LAFAY / JOHN WILEY (2015)PermalinkHow to implement market models using VBA / Francois GOOSSENS / JOHN WILEY (2015)PermalinkPermalinkCustomer's New Voice : Extreme Relevancy and Experience Through Volunteered Customer Information / John MCKEAN / JOHN WILEY (2014)PermalinkThe Digital Marketer : Ten New Skills You Must Learn to Stay Relevant and Customer-Centric / Larry WEBER / JOHN WILEY (2014)PermalinkPermalinkRetail revival [The] / Doug STEPHENS / JOHN WILEY (2013)PermalinkPermalinkRetail Analytics : The Secret Weapon / Emmett COX / JOHN WILEY (2011)PermalinkPermalink
LIBRARY - Campus Rouen
NEOMA Business School
pmb
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26