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TAYLOR AND FRANCIS |
Documents disponibles chez cet éditeur (8)



Titre : Where Is Creativity? : A Multi-Disciplinary Approach Type de document : e-book Auteurs : Jim SHORTHOSE, Auteur ; Neil MAYCROFT, Auteur Editeur : TAYLOR AND FRANCIS Année de publication : 2017 Importance : 193 p. ISBN/ISSN/EAN : 978-1-134-76036-7 Langues : Anglais (eng) Mots-clés : Management
CREATIVITE ; MEDIA ; SOCIOLOGIERésumé :
Where is Creativity? A Multi-disciplinary Approach goes beyond the orthodox image of creativity as laying inside the brain-mind, to explore how and why it also emerges from relationships between people, from physical spaces such as workplaces and cities, as a result of new media technology and the Web, and due to the effects of broad contexts of the economy and industry. It explores contemporary psychological, sociological, anthropological, economic and philosophical debates concerning creativity in an accessible way, which non-specialist and creative practitioners can appreciate, culminating in a picture of the anatomy of creativity which seeks to provide a concrete guide to the 'doing' of creativity to complement a deeper understanding of its nature and origins. The book will be useful for teaching staff and students; businesses and practitioners; and professionals and policy-makers working within a wide range of creative and innovation-based industries.Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=514004
Titre : Foucault on Leadership : The Leader as Subject Type de document : e-book Auteurs : Hélène HARTER, Auteur Editeur : TAYLOR AND FRANCIS Année de publication : 2016 Importance : 138 p. ISBN/ISSN/EAN : 978-1-315-62873-8 Langues : Anglais (eng) Mots-clés : Management
ETHIQUE ; LEADERSHIPRésumé : Retour sur les origines du leadership au travers notamment les recherches de Michel Foucault. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=138558 Exemplaires (3)
Code-barres Cote Support Localisation Section Disponibilité 050288 332.64/DEM Livre Library Campus de Reims Salle de lecture Disponible 050289 332.64/DEM Livre Library Campus de Reims Salle de lecture Disponible J3191 142.75 DEM Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Entrepreneurial marketing : an effectual approach Type de document : e-book Auteurs : E.J. NIJSSEN Editeur : TAYLOR AND FRANCIS Année de publication : 2014 Importance : 162 p. Présentation : illustrations ISBN/ISSN/EAN : 978-1-315-85839-5 Langues : Anglais (eng) Mots-clés : Management
INNOVATION ; MARKETING STRATEGIQUE ; PRODUIT NOUVEAURésumé : Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an "extreme makeover" in the context of innovative products hitting the market. The author stresses effectuation, iterative thinking, principles of affordable loss, adjustment for emerging opportunities, and cooperation with first customers. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=111704
Titre : Entrepreneurial marketing : an effectual approach Type de document : e-book Auteurs : E. J NIJSSEN, Auteur Editeur : TAYLOR AND FRANCIS Année de publication : 2014 Importance : xii, 149 p. ISBN/ISSN/EAN : 978-131-5858395(ebook-) Langues : Anglais (eng) Mots-clés : Management
ENTREPRENEURIAT ; LANCEMENT DE PRODUIT ; MARKETING ACHAT ; PRODUIT NOUVEAUIndex. décimale : E-book Résumé : How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about market categories and structures that are largely irrelevant to the entrepreneur. This complicates the sales and marketing functions for new products that may be hard for the market to understand in the first place. Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an 'extreme makeover' in the context of innovative products hitting the market. The author stresses effectuation, iterative thinking, principles of affordable loss, adjustment for emerging opportunities, and cooperation with first customers. This new textbook provides students of entrepreneurial marketing with everything they need to know to succeed in these classes as well as practical tools and techniques that will be useful after the exams have finished. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=155819 PermalinkPermalinkPermalink

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