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The Routledge Handbook of Corporate Social Responsibility Communication / Amy O'CONNOR / TAYLOR AND FRANCIS (2022)
Titre : The Routledge Handbook of Corporate Social Responsibility Communication Type de document : e-book Auteurs : Amy O'CONNOR, Auteur Editeur : TAYLOR AND FRANCIS Année de publication : 2022 Importance : 389 p. ISBN/ISSN/EAN : 978-1-00-078423-7 Langues : Anglais (eng) Mots-clés : Management
RESPONSABILITE SOCIALE DE L'ENTREPRISERésumé : This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities. Bringing together authors who are thought-leaders and emerging scholars from diverse theoretical and methodological perspectives, it examines the issues central to CSR communication including: theoretical underpinnings, form and content of CSR messaging, the boundaries of engagement, and the tensions associated with CSR communication. Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=576977
Titre : Business Models and Firm Internationalisation Type de document : e-book Auteurs : Christian NIELSEN, Auteur Editeur : TAYLOR AND FRANCIS Année de publication : 2021 Importance : 223 p. ISBN/ISSN/EAN : 978-1-00-051837-5 Langues : Anglais (eng) Mots-clés : Management
ENTREPRISE MULTINATIONALE ; MODELE D'ENTREPRISERésumé : The core aim of this book is to provide a comprehensive analysis of the ways in which business models and internationalisation impact one another in the process of initiating and expanding international business activities. The analysis makes it feasible to detect the core issues of the interdependences between business models and internationalisation to facilitate management decision-making and implementation of pertinent firm internationalisation incorporating the application of appropriate business models. In this book, the business model is applied to explore the specifics and aspects of firm internationalisation processes. Innovating the business model is analysed as a persuasive means for augmenting the propensities of firms to internationalise. The book enriches the comprehension of the significance of business model innovation as an enabler of firm internationalisation, in view that scares in what manners business model innovation facilitate firm internationalisation. The book chapters address a broad range of issues encompassing: the general roles of business model in firm internationalisation, the relationships between digital business models and platforms on one side and firm internationalisation on another, how business models determine the internationalisation of services firms, the interplay between business models and firm internationalisation in specific contexts. It will, therefore, be of interest to researchers, academics and advanced students in the fields of international business and management. Nombre d'accès : 1 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=554393 Digital Sport Marketing : Concepts, Cases and Conversations / Alan SEYMOUR / TAYLOR AND FRANCIS (2020)
Titre : Digital Sport Marketing : Concepts, Cases and Conversations Type de document : e-book Auteurs : Alan SEYMOUR, Auteur ; Paul BLAKEY, Auteur Editeur : TAYLOR AND FRANCIS Année de publication : 2020 Importance : 267 p. ISBN/ISSN/EAN : 978-1-351-78992-9 Langues : Anglais (eng) Mots-clés : Management
SPORT ; WEBMARKETINGRésumé : Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Nombre d'accès : 3 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=576957 New Models of Inclusive Innovation for Development / Richard HEEKS / TAYLOR AND FRANCIS (2018)
Titre : New Models of Inclusive Innovation for Development Type de document : Livre Auteurs : Richard HEEKS, Auteur ; Christopher FOSTER, Auteur ; Yanuar NUGROHO, Auteur Editeur : TAYLOR AND FRANCIS Année de publication : 2018 Importance : 125 p. ISBN/ISSN/EAN : 978-1-138-30008-8 Prix : 56 EUR Langues : Anglais (eng) Mots-clés : Management
ETUDE DE PRODUIT ; FINANCE D'ENTREPRISE ; MICROECONOMIERésumé : Inequality and innovation are both rising issues on the international development agenda. Their intersection is inclusive innovation. This book explores the operation, conceptualisation and impact of these models, and analyses the nature of inclusive innovation practice and research. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572726 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 058164 658.57 HEE Livre Library Campus de Reims Salle de lecture Disponible Social Entrepreneurship and Social Innovation : Ecosystems for Inclusion in Europe / Mario BIGGERI / TAYLOR AND FRANCIS (2018)
Titre : Social Entrepreneurship and Social Innovation : Ecosystems for Inclusion in Europe Type de document : e-book Auteurs : Mario BIGGERI, Auteur Editeur : TAYLOR AND FRANCIS Année de publication : 2018 Importance : 235 p. ISBN/ISSN/EAN : 978-1-351-23901-1 Langues : Anglais (eng) Mots-clés : Management
STRATEGIE ; INNOVATIONRésumé : This book provides comprehensive and advanced analysis of the characteristics of social entrepreneurship in Europe. It offers innovative, up-todate research on the ecosystems of social entrepreneurship, the behavior of social entrepreneurs, their ability to produce social innovation, social capital and social inclusion, and the role of stakeholders in fostering socially oriented businesses. Nombre d'accès : 3 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=570890 PermalinkPermalinkCommodities / M. A. H. DEMPSTER / TAYLOR AND FRANCIS (2015)PermalinkPermalinkPermalinkPermalinkInternational Management :Strategic Opportunities and Cultural Challenges / Paul SWEENEY / TAYLOR AND FRANCIS (2014)PermalinkPermalinkPermalinkPermalink
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