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TAYLOR & FRANCIS |
Documents disponibles chez cet éditeur (174)



Titre : SDG11, Sustainable Cities and Communities Type de document : e-book Auteurs : Shyama V RAMANI, Auteur Editeur : TAYLOR & FRANCIS Année de publication : 2022 Importance : 203 p. ISBN/ISSN/EAN : 978-1-00-058766-1 Langues : Anglais (eng) Mots-clés : Management
DEVELOPPEMENT DURABLE ; ZONE URBAINERésumé : this book explores Sustainable Development Goal (SDG) 11, providing insights into viable pathways and policy designs for a transition towards sustainable, inclusive and resilient cities. The volume discusses existing scientific literature on SDG 11 and provides conceptual frameworks relating to systemic transitions, sectoral transitions and behavioural transitions for overcoming challenges related to governance and implementation. Through detailed case studies from cities and settlements, in Europe, Middle East and Asia, it showcases the dynamic processes involved in urban transformations Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=552396
Titre : The Neuro-Consumer : Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain Type de document : e-book Auteurs : Anne-Sophie BAYLE-TOURTOULOU ; Michel BADOC Editeur : TAYLOR & FRANCIS Année de publication : 2020 Importance : 333 p. ISBN/ISSN/EAN : 978-1-00-005548-1 Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION ; COMPORTEMENT DU CONSOMMATEUR ; MARKETING DIRECT ; SCIENCE DU COMPORTEMENTRésumé : Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro-consumer" and shows how major international companies are using these findings to cast light on their own consumers' behavior. Written in plain English for business and management readers with no scientific background, it focuses on: how to adapt marketing and communication to the subconscious and irrational behaviors of consumers; the direct influence of the primary senses (sight, hearing, smell, taste, touch) on purchasing decisions and the perception of communications by customers' brains; implications for innovation, packaging, price, retail environments and advertising; the use of "nudges" and artifices to increase marketing and communication efficiency by making them neuro-compatible with the brain's subconscious expectations; the influence of social media and communities on consumers' decisions - when collective conscience is gradually replacing individual conscience and recommendation becomes more important than communication; and the ethical limits and considerations that organizations must heed when following these principles. Authored by two globally recognized leaders in business and neuroscience, this book is an essential companion to marketers and brand strategists interested in neuroscience and vital reading for any advanced student or researcher in this area. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=509044
Titre : Social Entrepreneurship and Business Ethics : Understanding the Contribution and Normative Ambivalence of Purpose-Driven Venturing Type de document : Livre Auteurs : Anica ZEYEN ; Markus BECKMANN Editeur : TAYLOR & FRANCIS Année de publication : 2019 Importance : 254 p. ISBN/ISSN/EAN : 978-0-367-73279-0 Prix : 45 EUR Langues : Anglais (eng) Mots-clés : Management
DEVELOPPEMENT DURABLE ; ENTREPRENEURIAT SOCIAL ; ETHIQUEIndex. décimale : 112.61 ENTREPRENEURIAT SOCIAL Résumé : Social entrepreneurs are change makers that aim to solve society's unsolved problems. Not surprisingly, social entrepreneurship has thus created high expectations. To better understand the potential as well as the limitations of social entrepreneurship, however, a more nuanced approach is needed in two ways. First, social entrepreneurship is a multi-level phenomenon. It spans macro-level questions as well as meso-level questions and, finally, micro-level questions. If we really want to understand social entrepreneurship, we need to bring together all three levels of analysis and see how they are connected. Second, while social entrepreneurship can certainly produce socially desirable outcomes, we also need a critical perspective to capture potential undesirable effects that social entrepreneurship can cause, often unintendedly, in society, in markets, in organizations, and for individuals. To this end, an ethical perspective can help complement the positive analysis of social entrepreneurship with a discussion of the normative implications of its potential "dark side". Looking at social entrepreneurship from both a multi-level analysis and an ethical perspective, Social Entrepreneurship and Business Ethics takes the reader on a journey through the "bright side" as well as the potential "dark side" of social entrepreneurship for societies, organizations, and individuals. Highlighting both, this book not only seeks to provoke researchers and students to advance their understanding of social entrepreneurship. It also hopes to help practitioners to better realize the positive contributions of social entrepreneurship for society. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=535219 Exemplaires (2)
Code-barres Cote Support Localisation Section Disponibilité 055639 174 ZEY Livre Library Campus de Reims Salle de lecture Exclu du prêt J6784 112.61 ZEY Livre Library Campus de Rouen Salle de lecture Exclu du prêt
Titre : Social Entrepreneurship and Business Ethics : Understanding the Contribution and Normative Ambivalence of Purpose-Driven Venturing Type de document : e-book Auteurs : Anica ZEYEN ; Markus BECKMANN Editeur : TAYLOR & FRANCIS Année de publication : 2018 Importance : 267 p. ISBN/ISSN/EAN : 978-1-351-62653-8 Langues : Anglais (eng) Mots-clés : Management
ENTREPRENEURIAT SOCIAL ; ETHIQUE ; DEVELOPPEMENT DURABLERésumé : Social entrepreneurs are change makers that aim to solve society's unsolved problems. Not surprisingly, social entrepreneurship has thus created high expectations. To better understand the potential as well as the limitations of social entrepreneurship, however, a more nuanced approach is needed in two ways. First, social entrepreneurship is a multi-level phenomenon. It spans macro-level questions as well as meso-level questions and, finally, micro-level questions. If we really want to understand social entrepreneurship, we need to bring together all three levels of analysis and see how they are connected. Second, while social entrepreneurship can certainly produce socially desirable outcomes, we also need a critical perspective to capture potential undesirable effects that social entrepreneurship can cause, often unintendedly, in society, in markets, in organizations, and for individuals. To this end, an ethical perspective can help complement the positive analysis of social entrepreneurship with a discussion of the normative implications of its potential "dark side". Looking at social entrepreneurship from both a multi-level analysis and an ethical perspective, Social Entrepreneurship and Business Ethics takes the reader on a journey through the "bright side" as well as the potential "dark side" of social entrepreneurship for societies, organizations, and individuals. Highlighting both, this book not only seeks to provoke researchers and students to advance their understanding of social entrepreneurship. It also hopes to help practitioners to better realize the positive contributions of social entrepreneurship for society. Nombre d'accès : 3 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=535174 Effective peer learning / Routledge (2017)
Titre : Effective peer learning : from principles to practical implementation Type de document : Livre Editeur : Routledge Année de publication : 2017 Autre Editeur : TAYLOR & FRANCIS Importance : 185 p. ISBN/ISSN/EAN : 978-1-138-90649-5 Prix : 40 EUR Langues : Anglais (eng) Mots-clés : Management
PEDAGOGIE ; RELATIONS INTERPERSONNELLES ; SCIENCE COGNITIVEIndex. décimale : 163.64 PEDAGOGIE Résumé : Peer learning allows a positive use of differences between pupils, turning them into learning opportunities. Yet education professionals often remain unfamiliar with the principles necessary to guarantee its effectiveness. The aim of this book is to help practitioners establish well-structured and effective peer learning projects using a variety of methods. It introduces and defines cooperative learning (mutual peer interaction) and peer tutoring (directional peer interaction) - outlining general organisational principles that will help practitioners implement peer learning in either of these forms. The authors consider how to prepare and train learners to undertake their roles effectively, and how to organise and monitor the process of interaction as it is happening. They then look at how these systems actually operate in the classroom, exploring how the organisational principles work in practice and giving many practical examples. Subsequently three successive chapters consider how to structure peer interactions in cooperative learning, same-age peer tutoring and cross-age peer tutoring. Finally, the advantages and problems, and the potential and challenges, of peer learning are examined. The book should be read in stages, with each part being able to be read on its own - thus providing time for reflection. Within each part, readers can choose to focus on cooperative learning or peer tutoring. The successive focuses on definitions, general principles of implementation and practical issues of implementation should help practitioners build their skills and confidence. Many choices between methods are described, and when teachers are confident in one method they may then consider trying a new method. It is the authors' hope that the book will become a model for peer learning by sharing with readers the skills of other practitioners, and thereby helping all children to develop to their full potential. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=535212 Autre formatExemplaires (2)
Code-barres Cote Support Localisation Section Disponibilité 055636 371.39 EFF Livre Library Campus de Reims Salle de lecture Exclu du prêt J6778 163.64 EFF Livre Library Campus de Rouen Salle de lecture Exclu du prêt PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkStats Means Business : Statistics with Excel for business, hospitality and tourism Ed. 2 / John BUGLEAR / TAYLOR & FRANCIS (2010)
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