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Hello, My Name Is Awesome : How to Create Brand Names That Stick Ed. 2 / Alexandra WATKINS / Berrett-Koehler Publishers (2019)
Titre : Hello, My Name Is Awesome : How to Create Brand Names That Stick Ed. 2 Type de document : e-book Auteurs : Alexandra WATKINS Editeur : Berrett-Koehler Publishers Année de publication : 2019 ISBN/ISSN/EAN : 9781523099986 Note générale : copyrighted Langues : Anglais (eng) Résumé : The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required.The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors' names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers.This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88874215 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=491010 Help Them Grow or Watch Them Go : Career Conversations Organizations Need and Employees Want Ed. 2 / Beverly KAYE / Berrett-Koehler Publishers (2019)
Titre : Help Them Grow or Watch Them Go : Career Conversations Organizations Need and Employees Want Ed. 2 Type de document : e-book Auteurs : Beverly KAYE Editeur : Berrett-Koehler Publishers Année de publication : 2019 ISBN/ISSN/EAN : 9781523097500 Note générale : copyrighted Langues : Anglais (eng) Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88864821 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=483769 Leadership in Higher Education : Practices That Make A Difference Ed. 1 / Jim KOUZES / Berrett-Koehler Publishers (2019)
Titre : Leadership in Higher Education : Practices That Make A Difference Ed. 1 Type de document : e-book Auteurs : Jim KOUZES Editeur : Berrett-Koehler Publishers Année de publication : 2019 ISBN/ISSN/EAN : 9781523087006 Note générale : copyrighted Langues : Anglais (eng) Résumé : The authors of the classic bestseller The Leadership Challenge bring their expertise to higher education, offering five practices that can make any college or university leader into an exemplary leader. Drawing on the same pioneering research that formed the foundation of their classic bestseller The Leadership Challenge (over 2.7 million copies sold), James Kouzes and Barry Posner offer a set of leadership skills and practices that will make a significant difference in every area of higher education—faculty, administration, library services, career counseling, auxiliary services, campus safety, and more. It's about the behaviors that leaders, regardless of their position, use to transform values into actions, visions into realities, obstacles into innovations, segments into solidarity, and risks into rewards. Kouzes and Posner tell the leadership story from the inside and move outward, describing it first as a personal journey and then as mobilizing others to want to do things they have never done before. The Five Practices of Exemplary Leadership is the operating system for this adventure. Leadership in Higher Education explains the fundamental principles that support these practices and provides case examples of people in higher education who demonstrate each one. A core theme that weaves its way through all the chapters is that, whether it's one to one or one to many, leadership is a relationship between those who aspire to lead and those who choose to follow. We need leaders who can unite us and ignite us. This book lights the way. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88872777 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=489628 Master Your Motivation : Three Scientific Truths for Achieving Your Goals Ed. 1 / Susan FOWLER / Berrett-Koehler Publishers (2019)
Titre : Master Your Motivation : Three Scientific Truths for Achieving Your Goals Ed. 1 Type de document : e-book Auteurs : Susan FOWLER Editeur : Berrett-Koehler Publishers Année de publication : 2019 ISBN/ISSN/EAN : 9781523098620 Note générale : copyrighted Langues : Anglais (eng) Résumé : If you want to accomplish what's important to you, discipline and willpower won't get you where you need to go. In this iconoclastic new book, Susan Fowler reveals compelling insights and actions to help you master and maintain your motivation. Motivation is at the heart of everything you do and everything you want to do but don't. Unfortunately, the ways we typically motivate ourselves don't work. Relying on sheer determination eventually becomes exhausting—it's not sustainable. And even setting goals can backfire—if you're not setting them for the right reasons. Susan Fowler says motivation is energy, and what matters is the quality, not the quantity. Traditional “motivators” such as fear, guilt, or the promise of a reward provide low-quality, short-term energy. Drawing on the latest empirical research, she proves that high-quality, optimal motivation is a skill that you can learn and apply. Science tells us that satisfying three basic needs—for choice, connection, and competence—is essential to optimal motivation. You need to feel like you've picked your path, not that you're being driven down it. Your goal should be linked to people or a purpose meaningful to you. And you want to continually learn and grow. Through practical exercises and eye-opening stories, Fowler shows you how to identify and shift the quality of your motivation. The skill to master your motivation is important—it may be your greatest opportunity to evolve, grow in wisdom, and be the light the world so desperately needs. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88868850 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485496 Navigating the Impossible : Build Extraordinary Teams and Shatter Expectations Ed. 1 / Jason CALDWELL / Berrett-Koehler Publishers (2019)
Titre : Navigating the Impossible : Build Extraordinary Teams and Shatter Expectations Ed. 1 Type de document : e-book Auteurs : Jason CALDWELL Editeur : Berrett-Koehler Publishers Année de publication : 2019 ISBN/ISSN/EAN : 9781523086719 Note générale : copyrighted Langues : Anglais (eng) Résumé : World-record endurance athlete and professional leadership coach Jason Caldwell draws on his amazing experiences to show how anyone can build and lead teams that accomplish incredible things. Thirty-five days, 14 hours, and 3 minutes. That's how long it took Jason Caldwell and the crew of the American Spirit to row 3,000 miles across the Atlantic Ocean during the 2016 Talisker Whiskey Atlantic Challenge—or, as it's known to those who attempt it, “The World's Toughest Row.” They not only succeeded but set a world record. This was an extraordinary team effort. And that's what this book is about. Caldwell transfers the hard-won lessons of his transatlantic adventure out of the ocean and into your office, showing how to build and lead teams that do what others say cannot be done and sustain that level of performance. The thrilling details of Caldwell's quest to break the world's record deliver a “just-one-more-page” experience, during which you'll also learn lessons like ♣ How to quit like a winner ♣ Why results aren't the measure of a high-performance team ♣ What four questions you should ask yourself before you set any goal ♣ How to harness the power of emotion-first leadership ♣ Why the best people aren't necessarily the right people for your team This book is a distillation of Caldwell's worldwide speaking programs delivered to packed crowds at Fortune 500 companies and universities worldwide. It is the answer to a question he is constantly asked: How were you and your teams able to accomplish such seemingly impossible goals? And it's also a guidebook that can teach anyone how to do the same. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88874217 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=491572 Networking for People Who Hate Networking, Second Edition : A Field Guide for Introverts, the Overwhelmed, and the Underconnected Ed. 2 / Berrett-Koehler Publishers (2019)PermalinkOutward Bound Lessons to Live a Life of Leadership : To Serve, to Strive, and Not to Yield Ed. 1 / Mark Michaux BROWN / Berrett-Koehler Publishers (2019)PermalinkOutward Bound Lessons to Live a Life of Leadership : To Serve, to Strive, and Not to Yield Ed. 1 / Mark Michaux BROWN / Berrett-Koehler Publishers (2019)PermalinkPowerarchy : Understanding the Psychology of Oppression for Social Transformation Ed. 1 / Berrett-Koehler Publishers (2019)PermalinkProject Decisions, 2nd Edition : The Art and Science Ed. 2 / Lev VIRINE / Berrett-Koehler Publishers (2019)PermalinkThe B Corp Handbook, Second Edition : How You Can Use Business as a Force for Good Ed. 2 / Ryan HONEYMAN / Berrett-Koehler Publishers (2019)PermalinkThe Complete Project Manager : Integrating People, Organizational, and Technical Skills Ed. 2 / Randall ENGLUND / Berrett-Koehler Publishers (2019)PermalinkThe Critical Few : Energize Your Company's Culture by Choosing What Really Matters Ed. 1 / Jon KATZENBACH / Berrett-Koehler Publishers (2019)PermalinkThe Driver in the Driverless Car : How Your Technology Choices Create the Future Ed. 2 / Vivek WADHWA / Berrett-Koehler Publishers (2019)PermalinkThe Economics of Higher Purpose : Eight Counterintuitive Steps for Creating a Purpose-Driven Organization Ed. 1 / Robert E. QUINN / Berrett-Koehler Publishers (2019)Permalink
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