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Princeton University Press |
Documents disponibles chez cet éditeur (552)
Titre : A Social Strategy Type de document : e-book Auteurs : Mikolaj Jan PISKORSKI Editeur : Princeton University Press Année de publication : 2014 ISBN/ISSN/EAN : 9780691169262 Note générale : copyrighted Langues : Anglais (eng) Résumé : What people get out of social media—and how businesses can get more out of itAlmost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from friendship and dating to news and business.What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express.Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can’t be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company’s social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it.Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88935327 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=556933 A social strategy / Mikolaj Jan PISKORSKI / Princeton University Press (2014)
Titre : A social strategy : How we profit from social media Type de document : Livre Auteurs : Mikolaj Jan PISKORSKI, Auteur Editeur : Princeton University Press Année de publication : 2014 Importance : XII; 275 p. ISBN/ISSN/EAN : 978-0-691-16926-2 Note générale : Bibliogr. Index. Langues : Anglais (eng) Mots-clés : Management
RESEAU SOCIAL ; INTERNET ; MARKETING STRATEGIQUERésumé : Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express. Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company's social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it. Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158471 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 050599 658.872/PIS Livre Library Campus de Reims Salle de lecture Disponible Taming the Bureaucracy : Muscles, Prayers, and Other Strategies / William T. GORMLEY / Princeton University Press (2014)
Titre : Taming the Bureaucracy : Muscles, Prayers, and Other Strategies Type de document : e-book Auteurs : William T. GORMLEY Editeur : Princeton University Press Année de publication : 2014 ISBN/ISSN/EAN : 9780691606484 Note générale : copyrighted Langues : Anglais (eng) Résumé : Americans are just emerging from one of the great reform eras in our historyan era in which we attempted to control public bureaucracies through interest representation, due process, management, policy analysis, federalism, and oversight. The United States has, in fact, undergone an institutional realignment and has emerged with a weaker, less autonomous bureaucracy. In a book that will interest not only public administration specialists but students of American government generally, William Gormley examines the consequences of the reform efforts of the 1970s and 1980s and seeks to understand why, despite an astonishing number of these efforts, we remain dissatisfied with the results."The American bureaucracy is beleaguered and besieged," writes Gormley. ". . . Unfortunately, the bureaucracy's critics are equally capable of blunders." The author explains our situation by analyzing a spectrum of controls ranging from catalytic to hortatory to coercive. Catalytic controls--such as proxy advocacy, environmental impact statements, and freedom-of-information acts--are most flexible, while coercive controls--such as legislative vetoes, executive orders, and judicial take-overs of state institutions--are most rigid. While recommending that controls be tailored both to issues and to bureaucracies, Gormley shows that coercive interventions (or muscles) often generate new bureaucratic pathologies without eradicating old ones. In contrast, catalytic controls (or prayers) energize the bureaucracy without predetermining a hastily crafted response.Originally published in 1989.The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88935369 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=556960
Titre : The Academic Scribblers Ed. 3 Type de document : e-book Auteurs : William BREIT Editeur : Princeton University Press Année de publication : 2014 ISBN/ISSN/EAN : 9780691634487 Note générale : copyrighted Langues : Anglais (eng) Résumé : The Academic Scribblers offers a thoughtful and highly literate summary of modern economic thought. It presents the story of economics through the lives of twelve major modern economists, beginning with Alfred Marshall and concluding with Paul Samuelson and Milton Friedman. In a very real sense, this book picks up where Robert Heilbroner's classic The Wordly Philosophers leaves off. Whereas Heilbroner begins with Smith and ends with Joseph Schumpeter, Breit and Ransom bring the story of modern American and British economic theory up to the 1980s. The Academic Scribblers is an elegant summary of modern economic policy debate and an enticement into a happy engagement with the "dismal science" of economics."Originally published in 1998.The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88935526 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=557060
Titre : The Art of Social Theory Type de document : e-book Auteurs : Richard SWEDBERG Editeur : Princeton University Press Année de publication : 2014 ISBN/ISSN/EAN : 9780691168135 Note générale : copyrighted Langues : Anglais (eng) Résumé :
In the social sciences today, students are taught theory by reading and analyzing the works of Karl Marx, Max Weber, and other foundational figures of the discipline. What they rarely learn, however, is how to actually theorize. The Art of Social Theory is a practical guide to doing just that.
In this one-of-a-kind user's manual for social theorists, Richard Swedberg explains how theorizing occurs in what he calls the context of discovery, a process in which the researcher gathers preliminary data and thinks creatively about it using tools such as metaphor, analogy, and typology. He guides readers through each step of the theorist's art, from observation and naming to concept formation and explanation. To theorize well, you also need a sound knowledge of existing social theory. Swedberg introduces readers to the most important theories and concepts, and discusses how to go about mastering them. If you can think, you can also learn to theorize. This book shows you how.
Concise and accessible, The Art of Social Theory features helpful examples throughout, and also provides practical exercises that enable readers to learn through doing.Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88867048 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=484689 PermalinkPermalinkThe Copyright Wars : Three Centuries of Trans-Atlantic Battle / Peter BALDWIN / Princeton University Press (2014)PermalinkThe Copyright Wars : Three Centuries of Trans-Atlantic Battle / Peter BALDWIN / Princeton University Press (2014)PermalinkThe Dutch East India Company and the Economy of Bengal, 1630-1720 / Om PRAKASH / Princeton University Press (2014)PermalinkPermalinkPermalinkThe First Crash : Lessons from the South Sea Bubble / Richard DALE / Princeton University Press (2014)PermalinkThe Free-Market Innovation Machine : Analyzing the Growth Miracle of Capitalism / William J. BAUMOL / Princeton University Press (2014)PermalinkPermalink
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