Détail de l'éditeur
Documents disponibles chez cet éditeur (554)
Ajouter le résultat dans votre panier Faire une suggestion Affiner la recherche
Customer Data Platforms : Use People Data to Transform the Future of Marketing Engagement Ed. 1 / Martin KIHN / John Wiley & Sons (2020)
Titre : Customer Data Platforms : Use People Data to Transform the Future of Marketing Engagement Ed. 1 Type de document : e-book Auteurs : Martin KIHN Editeur : John Wiley & Sons Année de publication : 2020 ISBN/ISSN/EAN : 9781119790112 Note générale : copyrighted Langues : Anglais (eng) Résumé : Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization. Over the years, many of us have built byzantine ?stacks? of various marketing and advertising technology in an attempt to deliver the fabled ?right person, right message, right time? experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to: Understand the problems of managing customer data Understand what CDPs are and what they do (and don't do) Organize and harmonize customer data for use in marketing Build a safe, compliant first-party data asset that your brand can use as fuel Create a data-driven culture that puts customers at the center of everything you do Understand how to use AI and machine learning to drive the future of personalization Orchestrate modern customer journeys that react to customers in real-time Power analytics with customer data to get closer to true attribution In this book, you'll discover how to build 1:1 engagement that scales at the speed of today's customers. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88945552 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=579078 Data-First Marketing : How To Compete and Win In the Age of Analytics Ed. 1 / Janet Driscoll MILLER / John Wiley & Sons (2020)
Titre : Data-First Marketing : How To Compete and Win In the Age of Analytics Ed. 1 Type de document : e-book Auteurs : Janet Driscoll MILLER Editeur : John Wiley & Sons Année de publication : 2020 ISBN/ISSN/EAN : 9781119701217 Note générale : copyrighted Langues : Anglais (eng) Résumé : Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data ? from actual buyer behavior to targeting info on social media platforms to marketing's own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty ? anything that drives business growth. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88944493 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578249
Titre : Defcon 1 Direct Selling : Manual for Field Leaders Ed. 1 Type de document : e-book Auteurs : Randy GAGE Editeur : John Wiley & Sons Année de publication : 2020 ISBN/ISSN/EAN : 9781119642114 Note générale : copyrighted Langues : Anglais (eng) Résumé : The leading authority on network marketing shares everything you need to know to lead a successful direct sales team. Defcon 1 Direct Selling is the must-have playbook for anyone leading a direct sales team. It's Gage's follow up to the international bestseller, Direct Selling Success, and it's a handbook for leaders. DEFCON is the U.S. military acronym for ?Defense Readiness Condition.? DEFCON 1 is reserved only for imminent catastrophic events, like a nuclear war. Luckily, you don't have to fend off missile attacks in direct selling, but you will face some extremely difficult challenges and urgent crises leading your MLM team. No one knows how to lead teams better than author Randy Gage, a former high school dropout who rose to become a self-made multi-millionaire and inspire millions around the world. In this highly anticipated book, Randy teaches you how to hold your team together in the mostdifficult circumstances ?the stuff no one likes to talk about, but that is vital for top-level leaders. It takes much more than a positive attitude and motivational words to be a successful field leader. True leadership requires you to deal with messy, complicated scenarios when there is not always a clear-cut solution. Many of these challenges are caused by factors completely out of your control?from economic, regulatory, and political setbacks, to having top leaders quit, to companies going out of business, and a host of other issues. It's at times like these, when it seems like your team is falling apart, that you must draw upon your resilience, persistence, and character to ride out the storm and lead your team through the chaos. This indispensable resource will enable you to: Create a team culture of maximum readiness Deal with toxic leaders and effectively handle conflict resolution Use your leadership to make your team more powerful and build their self-esteem Handle corporate incompetence, poor decisions, and PR crises Know what to do when you or a team leader leave a company Most leadership books will tell you, wrongly, that every situation has an ideal solution. Not this one. Defcon 1 Direct Selling: Manual for Field Leaders delivers the plain, unadulterated truth that everyone leading a direct sales team needs to know. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88944449 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578215 Digital Finance : Security Tokens and Unlocking the Real Potential of Blockchain Ed. 1 / Baxter HINES / John Wiley & Sons (2020)
Titre : Digital Finance : Security Tokens and Unlocking the Real Potential of Blockchain Ed. 1 Type de document : e-book Auteurs : Baxter HINES Editeur : John Wiley & Sons Année de publication : 2020 ISBN/ISSN/EAN : 9781119756309 Note générale : copyrighted Langues : Anglais (eng) Résumé : Explores how the financial industry will be affected by developments in blockchain and cryptocurrencies at the dawn of a new digital age in finance? Our financial system is in the midst of a digital revolution. Blockchain, viewed by many experts as ?the most important invention since the Internet,? has changed the way we exchange value and information. Although most people are aware of Bitcoin and other cryptocurrencies, few understand how security tokens?digitized forms of traditional ownership certificates?can drive blockchain to reach its fullest potential by offering investors features and innovations that are simply not possible with paper certificates. Digital Finance: Security Tokens and Unlocking the Real Potential of Blockchain explains how the integration of blockchain and security token technology will transform the current financial infrastructure and radically improve efficiency, transparency, and security. Using clear language and an easy-to-follow framework, author Baxter Hines draws upon his decades' experience in the financial industry to address how the digitization of assets will drive cost reductions, enhance flexibility, and pave the way for new business models and revenue streams for years to come. Filled with real-world case studies and expert insights on the latest opportunities and trends, such as the COVID-19 pandemic's role in accelerating the adoption of blockchain, this must-have resource: Shows how blockchain and distributed ledger technology are disrupting the financial industry Explains what security tokens are and why they are the next major breakthrough for investing Highlights how blockchain technology has created new and more efficient ways of fund raising and investing Identifies the ways companies like IBM, Fidelity Investments, and AXA are deploying blockchain and tokenized solutions Describes how assets only available to institutional investors could become marketed to the mainstream Discusses the impact that security tokens will have on real assets such as stocks, real estate, bonds, and derivatives Provides insight into how central banks around the world are embracing blockchain and beginning to issue digital currencies Digital Finance: Security Tokens and Unlocking the Real Potential of Blockchain is essential reading for financial professionals, general investors, finance and technology students, regulators, legal professionals, and users of cryptocurrency and blockchain technology. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88945497 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=579031 Digital (R)evolution : Strategies to Accelerate Business Transformation / Yuri B. AGUIAR / John Wiley & Sons (2020)
Titre : Digital (R)evolution : Strategies to Accelerate Business Transformation Type de document : e-book Auteurs : Yuri B. AGUIAR, Auteur Editeur : John Wiley & Sons Année de publication : 2020 Importance : 150 p. ISBN/ISSN/EAN : 978-1-119-61978-9 Langues : Anglais (eng) Mots-clés : Management
ECONOMIE NUMERIQUE ; EVOLUTION ; FINANCE D'ENTREPRISERésumé : Why digital transformation is necessary and how to develop and execute a successful digital transformation strategy Even though the term 'Digital Transformation' is prevalent throughout the current business landscape, various misunderstandings and misconceptions are often attached to it. Everyone agrees that digital transformation is essential for any enterprise, but few can define what it actually means to the modern business. Digital transformation does not specifically or exclusively define the consequences of digital technology. The term refers to the fact that technology, which happens to be digital, enables people to solve their traditional problems with digital solutions. It's not to say that their problems could not be solved using the older methods, they simply prefer the new way. Digital (R)evolution: Strategies to Accelerate Business Transformation explains why digital transformation is necessary and provides a framework for executing an effective implementation strategy. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=507297 Digital (R)evolution : Strategies to Accelerate Business Transformation Ed. 1 / Yuri B. AGUIAR / John Wiley & Sons (2020)PermalinkDo You Care to Lead? : A 5-Part Formula for Creating Loyal and Results-Focused Teams and Organizations Ed. 1 / Michael G. ROGERS / John Wiley & Sons (2020)PermalinkPermalinkPermalinkEducated REIT Investing : The Ultimate Guide to Understanding and Investing in Real Estate Investment Trusts Ed. 1 / Stephanie KREWSON-KELLY / John Wiley & Sons (2020)PermalinkEmpowered by Data : How to Build Inspired Analytics Communities Ed. 1 / Eva MURRAY / John Wiley & Sons (2020)PermalinkEmpowered Enterprise Risk Management : Theory and Practice Ed. 1 / Hakan JANKENSGARD / John Wiley & Sons (2020)PermalinkPermalinkPermalinkEveryday People, Extraordinary Leadership : How to Make a Difference Regardless of Your Title, Role, or Authority Ed. 1 / James M. KOUZES / John Wiley & Sons (2020)Permalink
LIBRARY - Campus Rouen
NEOMA Business School
pmb
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26