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Conversational Marketing : How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) Ed. 1 / David CANCEL / John Wiley & Sons (2019)
Titre : Conversational Marketing : How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) Ed. 1 Type de document : e-book Auteurs : David CANCEL Editeur : John Wiley & Sons Année de publication : 2019 ISBN/ISSN/EAN : 9781119541837 Note générale : copyrighted Langues : Anglais (eng) Résumé : Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don't provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time?when it's most convenient for them?conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and marketing workflow Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience?and sales?sky-high. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88944383 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578168 Corporate Financial Distress, Restructuring, and Bankruptcy : Analyze Leveraged Finance, Distressed Debt, and Bankruptcy Ed. 4 / Edward I. ALTMAN / John Wiley & Sons (2019)
Titre : Corporate Financial Distress, Restructuring, and Bankruptcy : Analyze Leveraged Finance, Distressed Debt, and Bankruptcy Ed. 4 Type de document : e-book Auteurs : Edward I. ALTMAN Editeur : John Wiley & Sons Année de publication : 2019 ISBN/ISSN/EAN : 9781119481805 Note générale : copyrighted Langues : Anglais (eng) Résumé : A comprehensive look at the enormous growth and evolution of distressed debt markets, corporate bankruptcy, and credit risk models This Fourth Edition of the most authoritative finance book on the topic updates and expands its discussion of financial distress and bankruptcy, as well as the related topics dealing with leveraged finance, high-yield, and distressed debt markets. It offers state-of-the-art analysis and research on U.S. and international restructurings, applications of distress prediction models in financial and managerial markets, bankruptcy costs, restructuring outcomes, and more. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88944365 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578150 Corporate Risk Management : Theories and Applications Ed. 1 / Georges DIONNE / John Wiley & Sons (2019)
Titre : Corporate Risk Management : Theories and Applications Ed. 1 Type de document : e-book Auteurs : Georges DIONNE Editeur : John Wiley & Sons Année de publication : 2019 ISBN/ISSN/EAN : 9781119583127 Note générale : copyrighted Langues : Anglais (eng) Résumé : An updated review of the theories and applications of corporate risk management After the financial crisis of 2008, issues concerning corporate risk management arose that demand new levels of oversight. Corporate Risk Management is an important guide to the topic that puts the focus on the corporate finance dimension of risk management. The author?a noted expert on the topic?presents several theoretical models appropriate for various industries and empirically verifies theoretical propositions. The book also proposes statistical modeling that can evaluate the importance of different risks and their variations according to economic cycles. The book provides an analysis of default, liquidity, and operational risks as well as the failures of LTCM, ENRON, and financial institutions that occurred during the financial crisis. The author also explores Conditional Value at Risk (CVaR), which is central to the debate on the measurement of market risk under Basel III. This important book: Includes a comprehensive review of the aspects of corporate risk management Presents statistical modeling that addresses recent risk management issues Contains an analysis of risk management failures that lead to the 2008 financial crisis Offers a must-have resource from author Georges Dionne the former editor of The Journal of Risk and Insurance Corporate Risk Management provides a modern empirical analysis of corporate risk management across industries. It is designed for use by risk management professionals, academics, and graduate students. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88944408 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578189 Cryptography Apocalypse : Preparing for the Day When Quantum Computing Breaks Today's Crypto Ed. 1 / Roger A. GRIMES / John Wiley & Sons (2019)
Titre : Cryptography Apocalypse : Preparing for the Day When Quantum Computing Breaks Today's Crypto Ed. 1 Type de document : e-book Auteurs : Roger A. GRIMES Editeur : John Wiley & Sons Année de publication : 2019 ISBN/ISSN/EAN : 9781119618195 Note générale : copyrighted Langues : Anglais (eng) Résumé : Will your organization be protected the day a quantum computer breaks encryption on the internet? Computer encryption is vital for protecting users, data, and infrastructure in the digital age. Using traditional computing, even common desktop encryption could take decades for specialized ?crackers' to break and government and infrastructure-grade encryption would take billions of times longer. In light of these facts, it may seem that today's computer cryptography is a rock-solid way to safeguard everything from online passwords to the backbone of the entire internet. Unfortunately, many current cryptographic methods will soon be obsolete. In 2016, the National Institute of Standards and Technology (NIST) predicted that quantum computers will soon be able to break the most popular forms of public key cryptography. The encryption technologies we rely on every day?HTTPS, TLS, WiFi protection, VPNs, cryptocurrencies, PKI, digital certificates, smartcards, and most two-factor authentication?will be virtually useless. . . unless you prepare. Cryptography Apocalypse is a crucial resource for every IT and InfoSec professional for preparing for the coming quantum-computing revolution. Post-quantum crypto algorithms are already a reality, but implementation will take significant time and computing power. This practical guide helps IT leaders and implementers make the appropriate decisions today to meet the challenges of tomorrow. This important book: Gives a simple quantum mechanics primer Explains how quantum computing will break current cryptography Offers practical advice for preparing for a post-quantum world Presents the latest information on new cryptographic methods Describes the appropriate steps leaders must take to implement existing solutions to guard against quantum-computer security threats Cryptography Apocalypse: Preparing for the Day When Quantum Computing Breaks Today's Crypto is a must-have guide for anyone in the InfoSec world who needs to know if their security is ready for the day crypto break and how to fix it. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88944440 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578210 Data Driven Business Transformation : How to Disrupt, Innovate and Stay Ahead of the Competition Ed. 1 / Peter JACKSON / John Wiley & Sons (2019)
Titre : Data Driven Business Transformation : How to Disrupt, Innovate and Stay Ahead of the Competition Ed. 1 Type de document : e-book Auteurs : Peter JACKSON Editeur : John Wiley & Sons Année de publication : 2019 ISBN/ISSN/EAN : 9781119543152 Note générale : copyrighted Langues : Anglais (eng) Résumé : OPTIMIZE YOUR BUSINESS DATA FOR FIRST-CLASS RESULTS Data Driven Business Transformation illustrates how to find the secrets to fast adaptation and disruptive origination hidden in your data and how to use them to capture market share. Digitalisation ? or the Digital Revolution ? was the first step in an evolving process of analysis and improvement in the operations and administration of commerce. The popular author team of Caroline Carruthers and Peter Jackson, two global leaders in data transformation and education, pick up the conversation here at the next evolutionary step where data from these digital systems generates value, and really use data science to produce tangible results. Optimise the performance of your company through data-driven processes by: Following step-by-step guidance for transitioning your company in the real world to run on a data-enabled business model Mastering a versatile set of data principles powerful enough to produce transformative results at any stage of a business's development Winning over the hearts of your employees and influencing a cultural shift to a data-enabled business Reading first-hand stories from today's thought leaders who are shaping data transformation at their companies Enable your company's data to lift profits with Data Driven Business Transformation. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88945227 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578816 Do More Faster : Techstars Lessons to Accelerate Your Startup Ed. 2 / Brad FELD / John Wiley & Sons (2019)PermalinkDon't Fall For It : A Short History of Financial Scams Ed. 1 / Ben CARLSON / John Wiley & Sons (2019)PermalinkDynamic Digital Marketing : Master the World of Online and Social Media Marketing to Grow Your Business Ed. 1 / Dawn MCGRUER / John Wiley & Sons (2019)PermalinkEffective Data Storytelling : How to Drive Change with Data, Narrative and Visuals Ed. 1 / Brent DYKES / John Wiley & Sons (2019)PermalinkEquity Smart Beta and Factor Investing for Practitioners Ed. 1 / Khalid GHAYUR / John Wiley & Sons (2019)PermalinkEssential Algorithms : A Practical Approach to Computer Algorithms Using Python and C# Ed. 2 / Rod STEPHENS / John Wiley & Sons (2019)PermalinkPermalinkPermalinkExploring Arduino : Tools and Techniques for Engineering Wizardry Ed. 2 / Jeremy BLUM / John Wiley & Sons (2019)PermalinkExponential Transformation : Evolve Your Organization (and Change the World) With a 10-Week ExO Sprint Ed. 1 / Salim ISMAIL / John Wiley & Sons (2019)PermalinkFewer, Richer, Greener : Prospects for Humanity in an Age of Abundance Ed. 1 / Laurence B. SIEGEL / John Wiley & Sons (2019)PermalinkFrom Impossible to Inevitable : How SaaS and Other Hyper-Growth Companies Create Predictable Revenue Ed. 2 / Aaron ROSS / John Wiley & Sons (2019)PermalinkGet Sht Done : The Ultimate Guide to Productivity, Procrastination, and Profitability Ed. 1 / Jeffrey GITOMER / John Wiley & Sons (2019)PermalinkPermalinkGoliath's Revenge : How Established Companies Turn the Tables on Digital Disruptors Ed. 1 / Todd HEWLIN / John Wiley & Sons (2019)PermalinkGovernance in the Digital Age : A Guide for the Modern Corporate Board Director Ed. 1 / Brian STAFFORD / John Wiley & Sons (2019)PermalinkPermalinkKeras to Kubernetes : The Journey of a Machine Learning Model to Production Ed. 1 / Dattaraj RAO / John Wiley & Sons (2019)PermalinkLessons in Corporate Finance : A Case Studies Approach to Financial Tools, Financial Policies, and Valuation Ed. 2 / Paul ASQUITH / John Wiley & Sons (2019)PermalinkLPI Linux Essentials Study Guide : Exam 010 v1.6 Ed. 3 / Christine BRESNAHAN / John Wiley & Sons (2019)Permalink
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