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Account-Based Marketing : How to Target and Engage the Companies That Will Grow Your Revenue Ed. 1 / Chris GOLEC / John Wiley & Sons (2019)
Titre : Account-Based Marketing : How to Target and Engage the Companies That Will Grow Your Revenue Ed. 1 Type de document : e-book Auteurs : Chris GOLEC Editeur : John Wiley & Sons Année de publication : 2019 ISBN/ISSN/EAN : 9781119572008 Note générale : copyrighted Langues : Anglais (eng) Résumé : Account-Based Marketing is changing the discipline of marketing?Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why? In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. ABM has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts. Despite the clear advantages of ABM, there continues to be much confusion around just how to implement it. Written by the leaders behind the successful marketing firm Demandbase, Account-Based Marketing explains how to execute a world-class ABM strategy from start to finish. Find out exactly how highly successful B2B companies are using Account-Based Marketing to grow their customer base Develop an effective strategy to adapt ABM principles for your own organization with its own unique needs Integrate your sales and marketing processes into an efficient, cohesive workflow Locate and attract the ideal clients for your business to increase revenue and open up new opportunities From building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organization and finding budget for the strategy, you'll find it all in this authoritative guide. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88945265 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578848 AlphaBrain : How a Group of Iconoclasts Are Using Cognitive Science to Advance the Business of Alpha Generation Ed. 1 / Stephen DUNEIER / John Wiley & Sons (2019)
Titre : AlphaBrain : How a Group of Iconoclasts Are Using Cognitive Science to Advance the Business of Alpha Generation Ed. 1 Type de document : e-book Auteurs : Stephen DUNEIER Editeur : John Wiley & Sons Année de publication : 2019 ISBN/ISSN/EAN : 9781119335566 Note générale : copyrighted Langues : Anglais (eng) Résumé : Smarter decision-making based on cognitive science AlphaBrain is the investor's guide to achieving more, doing better, and reaching higher. At its core, the magnitude of your success is based on the quality of your decisions. The problem is that human beings are poor decision-makers; we tend to approach problems after they arise instead of planning for them in advance. We put too much weight on instinct, belief, and "gut feeling." We make the same mistakes over and over again?so reliably, in fact, that cognitive science can accurately predict exactly which mistakes we'll make and when. This book offers a way to understand and plan for the human mind's usual tendencies to help you make smarter investment decisions. Using a framework based on cognitive research, you'll learn how to approach decisions objectively, systematically, and constantly review your process; you'll take action based on evidence instead of intuition, and get ahead of potential problems before they get the best of you. With so much riding on the correctness of your choices, natural tendency can be a dangerous thing. This book shows you how to remove the bias and emotion to start making choices backed by hard evidence and objective data and lower your stress. Shift your processes from reactive to proactive Base decisions on reality over belief Eliminate cognitive bias and reduce common mistakes Make better decisions with a systematic, objective approach Why do we begin managing risk only once it becomes apparent? Why do we react to the market instead of making the big decisions before emotion takes over? Investing has always been a largely reactive field, but those who dominate it approach decision-making less like a human and more like a machine. AlphaBrain shows you how to get real about investing, with cognitive techniques that lead to smarter, evidence-based decisions. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88944327 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578123 Artificial Intelligence in Practice : How 50 Successful Companies Used AI and Machine Learning to Solve Problems Ed. 1 / Bernard MARR / John Wiley & Sons (2019)
Titre : Artificial Intelligence in Practice : How 50 Successful Companies Used AI and Machine Learning to Solve Problems Ed. 1 Type de document : e-book Auteurs : Bernard MARR Editeur : John Wiley & Sons Année de publication : 2019 ISBN/ISSN/EAN : 9781119548218 Note générale : copyrighted Langues : Anglais (eng) Résumé : Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88944391 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578175 Avoiding Data Pitfalls : How to Steer Clear of Common Blunders When Working with Data and Presenting Analysis and Visualizations Ed. 1 / Ben JONES / John Wiley & Sons (2019)
Titre : Avoiding Data Pitfalls : How to Steer Clear of Common Blunders When Working with Data and Presenting Analysis and Visualizations Ed. 1 Type de document : e-book Auteurs : Ben JONES Editeur : John Wiley & Sons Année de publication : 2019 ISBN/ISSN/EAN : 9781119278160 Note générale : copyrighted Langues : Anglais (eng) Résumé : Avoid data blunders and create truly useful visualizations Avoiding Data Pitfalls is a reputation-saving handbook for those who work with data, designed to help you avoid the all-too-common blunders that occur in data analysis, visualization, and presentation. Plenty of data tools exist, along with plenty of books that tell you how to use them?but unless you truly understand how to work with data, each of these tools can ultimately mislead and cause costly mistakes. This book walks you step by step through the full data visualization process, from calculation and analysis through accurate, useful presentation. Common blunders are explored in depth to show you how they arise, how they have become so common, and how you can avoid them from the outset. Then and only then can you take advantage of the wealth of tools that are out there?in the hands of someone who knows what they're doing, the right tools can cut down on the time, labor, and myriad decisions that go into each and every data presentation. Workers in almost every industry are now commonly expected to effectively analyze and present data, even with little or no formal training. There are many pitfalls?some might say chasms?in the process, and no one wants to be the source of a data error that costs money or even lives. This book provides a full walk-through of the process to help you ensure a truly useful result. Delve into the "data-reality gap" that grows with our dependence on data Learn how the right tools can streamline the visualization process Avoid common mistakes in data analysis, visualization, and presentation Create and present clear, accurate, effective data visualizations To err is human, but in today's data-driven world, the stakes can be high and the mistakes costly. Don't rely on "catching" mistakes, avoid them from the outset with the expert instruction in Avoiding Data Pitfalls. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88945105 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578703 AWS Certified Cloud Practitioner Study Guide : CLF-C01 Exam Ed. 1 / Ben PIPER / John Wiley & Sons (2019)
Titre : AWS Certified Cloud Practitioner Study Guide : CLF-C01 Exam Ed. 1 Type de document : e-book Auteurs : Ben PIPER Editeur : John Wiley & Sons Année de publication : 2019 ISBN/ISSN/EAN : 9781119490708 Note générale : copyrighted Langues : Anglais (eng) Résumé : Set yourself apart by becoming an AWS Certified Cloud Practitioner Take the next step in your career by expanding and validating your skills on the Amazon Web Services (AWS) Cloud. The AWS Certified Cloud Practitioner Study Guide: Exam CLF-C01 provides a solid introduction to this industry-leading technology, relied upon by thousands of businesses across the globe, as well as the resources you need to prove your knowledge in the AWS Certification Exam. This guide offers complete and thorough treatment of all topics included in the exam, beginning with a discussion of what the AWS cloud is and its basic global infrastructure and architectural principles. Other chapters dive into the technical, exploring core characteristics of deploying and operating in the AWS Cloud Platform, as well as basic security and compliance aspects and the shared security model. In addition, the text identifies sources of documentation or technical assistance, such as white papers or support tickets. To complete their coverage, the authors discuss the AWS Cloud value proposition and define billing, account management, and pricing models. This includes describing the key services AWS can provide and their common use cases (e.g., compute, analytics, etc.). Distinguish yourself as an expert by obtaining a highly desirable certification in a widely used platform Hone your skills and gain new insights on AWS whether you work in a technical, managerial, sales, purchasing, or financial field Fully prepare for this new exam using expert content and real-world knowledge, key exam essentials, chapter review questions, and other textual resources Benefit from access to the Sybex online interactive learning environment and test bank, including chapter tests, practice exams, key term glossary, and electronic flashcards The AWS Certified Cloud Practitioner Study Guide is essential reading for any professional in IT or other fields that work directly with AWS, soon-to-be graduates studying in those areas, or anyone hoping to prove themselves as an AWS Certified Cloud Practitioner. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88944372 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578157 Beyond Performance 2.0 : A Proven Approach to Leading Large-Scale Change Ed. 2 / Scott KELLER / John Wiley & Sons (2019)PermalinkBeyond Team Building : How to Build High Performing Teams and the Culture to Support Them Ed. 1 / W. Gibb DYER / John Wiley & Sons (2019)PermalinkBoombustology : Spotting Financial Bubbles Before They Burst Ed. 2 / Vikram MANSHARAMANI / John Wiley & Sons (2019)PermalinkBulletproof Problem Solving : The One Skill That Changes Everything Ed. 1 / Charles CONN / John Wiley & Sons (2019)PermalinkCommercializing Blockchain : Strategic Applications in the Real World Ed. 1 / Antony WELFARE / John Wiley & Sons (2019)PermalinkConversational Marketing : How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) Ed. 1 / David CANCEL / John Wiley & Sons (2019)PermalinkCorporate Financial Distress, Restructuring, and Bankruptcy : Analyze Leveraged Finance, Distressed Debt, and Bankruptcy Ed. 4 / Edward I. ALTMAN / John Wiley & Sons (2019)PermalinkCorporate Risk Management : Theories and Applications Ed. 1 / Georges DIONNE / John Wiley & Sons (2019)PermalinkCryptography Apocalypse : Preparing for the Day When Quantum Computing Breaks Today's Crypto Ed. 1 / Roger A. GRIMES / John Wiley & Sons (2019)PermalinkData Driven Business Transformation : How to Disrupt, Innovate and Stay Ahead of the Competition Ed. 1 / Peter JACKSON / John Wiley & Sons (2019)Permalink
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