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Titre : Greener Marketing Ed. 1 Type de document : e-book Auteurs : John GRANT Editeur : John Wiley & Sons Année de publication : 2020 ISBN/ISSN/EAN : 9781119689119 Note générale : copyrighted Langues : Anglais (eng) Résumé : ***BUSINESS BOOK AWARDS - FINALIST 2021*** This timely book is a sequel to John Grant's Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing). Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...). This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination. The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good. This book helps in achieving that goal by showing the reader how to: Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing Get practical tools, models, facts, strategies, workshop and project processes and business case rationales - so that you can build your own plans and proposals This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times. Aimed both at big companies that are trying to be good, and good companies that are trying to be big. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88944479 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578240 Hacking Connected Cars : Tactics, Techniques, and Procedures Ed. 1 / Alissa KNIGHT / John Wiley & Sons (2020)
Titre : Hacking Connected Cars : Tactics, Techniques, and Procedures Ed. 1 Type de document : e-book Auteurs : Alissa KNIGHT Editeur : John Wiley & Sons Année de publication : 2020 ISBN/ISSN/EAN : 9781119491804 Note générale : copyrighted Langues : Anglais (eng) Résumé : A field manual on contextualizing cyber threats, vulnerabilities, and risks to connected cars through penetration testing and risk assessment Hacking Connected Cars deconstructs the tactics, techniques, and procedures (TTPs) used to hack into connected cars and autonomous vehicles to help you identify and mitigate vulnerabilities affecting cyber-physical vehicles. Written by a veteran of risk management and penetration testing of IoT devices and connected cars, this book provides a detailed account of how to perform penetration testing, threat modeling, and risk assessments of telematics control units and infotainment systems. This book demonstrates how vulnerabilities in wireless networking, Bluetooth, and GSM can be exploited to affect confidentiality, integrity, and availability of connected cars. Passenger vehicles have experienced a massive increase in connectivity over the past five years, and the trend will only continue to grow with the expansion of The Internet of Things and increasing consumer demand for always-on connectivity. Manufacturers and OEMs need the ability to push updates without requiring service visits, but this leaves the vehicle's systems open to attack. This book examines the issues in depth, providing cutting-edge preventative tactics that security practitioners, researchers, and vendors can use to keep connected cars safe without sacrificing connectivity. Perform penetration testing of infotainment systems and telematics control units through a step-by-step methodical guide Analyze risk levels surrounding vulnerabilities and threats that impact confidentiality, integrity, and availability Conduct penetration testing using the same tactics, techniques, and procedures used by hackers From relatively small features such as automatic parallel parking, to completely autonomous self-driving cars?all connected systems are vulnerable to attack. As connectivity becomes a way of life, the need for security expertise for in-vehicle systems is becoming increasingly urgent. Hacking Connected Cars provides practical, comprehensive guidance for keeping these vehicles secure. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88944373 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578158 Hacking Happiness : How to Intentionally Adapt and Shape the Future You Want Ed. 1 / Penny LOCASO / John Wiley & Sons (2020)
Titre : Hacking Happiness : How to Intentionally Adapt and Shape the Future You Want Ed. 1 Type de document : e-book Auteurs : Penny LOCASO Editeur : John Wiley & Sons Année de publication : 2020 ISBN/ISSN/EAN : 9780730384991 Note générale : copyrighted Langues : Anglais (eng) Résumé : Learn to love uncertainty?and shape the future you want You have a successful life; a professional career, nice home, maybe kids or even a dog, so why are you so damn unhappy? Spread so thin at work, nothing gets the attention it needs; tasked with leading others through rapid change, you're not sure where you're heading yourself. Disruptive technology, catastrophic global events and increasing mental health problems means your secure and linear pathway to happiness no longer exists. Success today is not about the perfect plan to achieve more, manage change and mitigate risk. Our brave new world is calling us to throw out any rulebook and leap into what we fear most?the unknown. That's exactly what Penny Locaso did when she turned her life upside-down to tackle our happiness-deficit problem. She emerged as the world's first Happiness Hacker and the inventor of the Intentional Adaptability Quotient®: a quantifiable method for individuals and organisations to become more skillful at, and even relish, adapting to rapid change. Welcomed by business leaders worldwide, IAQ® catapulted Penny to prominence as a TedX Talk star and faculty member at the acclaimed Singularity University by showing that in our highly disruptive present we must embrace instability and complexity to achieve clarity, purpose, and the sense of meaning that brings real joy. Learn how experimentation, danger, and even failure are crucial to happiness and success Take courage and focus on what you're avoiding, not what you're missing Reskill yourself and others to accept?and even enjoy?uncertainty Explore your IAQ®: focus, courage, curiosity, accountability, connection, experimentation and reflection This book is an opportunity to look at work and the world through a new lens and see that by surfing on the edges of our comfort zone we?professionals, leaders, everyone?can intentionally adapt to create a successful and fulfilling future. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88944124 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577955
Titre : Hacking Multifactor Authentication Ed. 1 Type de document : e-book Auteurs : Roger A. GRIMES Editeur : John Wiley & Sons Année de publication : 2020 ISBN/ISSN/EAN : 9781119650799 Note générale : copyrighted Langues : Anglais (eng) Résumé : Protect your organization from scandalously easy-to-hack MFA security ?solutions? Multi-Factor Authentication (MFA) is spreading like wildfire across digital environments. However, hundreds of millions of dollars have been stolen from MFA-protected online accounts. How? Most people who use multifactor authentication (MFA) have been told that it is far less hackable than other types of authentication, or even that it is unhackable. You might be shocked to learn that all MFA solutions are actually easy to hack. That's right: there is no perfectly safe MFA solution. In fact, most can be hacked at least five different ways. Hacking Multifactor Authentication will show you how MFA works behind the scenes and how poorly linked multi-step authentication steps allows MFA to be hacked and compromised. This book covers over two dozen ways that various MFA solutions can be hacked, including the methods (and defenses) common to all MFA solutions. You'll learn about the various types of MFA solutions, their strengthens and weaknesses, and how to pick the best, most defensible MFA solution for your (or your customers') needs. Finally, this book reveals a simple method for quickly evaluating your existing MFA solutions. If using or developing a secure MFA solution is important to you, you need this book. Learn how different types of multifactor authentication work behind the scenes See how easy it is to hack MFA security solutions?no matter how secure they seem Identify the strengths and weaknesses in your (or your customers') existing MFA security and how to mitigate Author Roger Grimes is an internationally known security expert whose work on hacking MFA has generated significant buzz in the security world. Read this book to learn what decisions and preparations your organization needs to take to prevent losses from MFA hacking. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88944468 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578232 Hands on Hacking : Become an Expert at Next Gen Penetration Testing and Purple Teaming Ed. 1 / Matthew HICKEY / John Wiley & Sons (2020)
Titre : Hands on Hacking : Become an Expert at Next Gen Penetration Testing and Purple Teaming Ed. 1 Type de document : e-book Auteurs : Matthew HICKEY Editeur : John Wiley & Sons Année de publication : 2020 ISBN/ISSN/EAN : 9781119561453 Note générale : copyrighted Langues : Anglais (eng) Résumé : A fast, hands-on introduction to offensive hacking techniques Hands-On Hacking teaches readers to see through the eyes of their adversary and apply hacking techniques to better understand real-world risks to computer networks and data. Readers will benefit from the author's years of experience in the field hacking into computer networks and ultimately training others in the art of cyber-attacks. This book holds no punches and explains the tools, tactics and procedures used by ethical hackers and criminal crackers alike. We will take you on a journey through a hacker's perspective when focused on the computer infrastructure of a target company, exploring how to access the servers and data. Once the information gathering stage is complete, you'll look for flaws and their known exploits?including tools developed by real-world government financed state-actors. An introduction to the same hacking techniques that malicious hackers will use against an organization Written by infosec experts with proven history of publishing vulnerabilities and highlighting security flaws Based on the tried and tested material used to train hackers all over the world in the art of breaching networks Covers the fundamental basics of how computer networks are inherently vulnerable to attack, teaching the student how to apply hacking skills to uncover vulnerabilities We cover topics of breaching a company from the external network perimeter, hacking internal enterprise systems and web application vulnerabilities. Delving into the basics of exploitation with real-world practical examples, you won't find any hypothetical academic only attacks here. From start to finish this book will take the student through the steps necessary to breach an organization to improve its security. Written by world-renowned cybersecurity experts and educators, Hands-On Hacking teaches entry-level professionals seeking to learn ethical hacking techniques. If you are looking to understand penetration testing and ethical hacking, this book takes you from basic methods to advanced techniques in a structured learning format. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88944400 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578183 Hands On With Google Data Studio : A Data Citizen's Survival Guide Ed. 1 / Lee HURST / John Wiley & Sons (2020)PermalinkHigh Performance Boards : Improving and Energizing your Governance Ed. 1 / Didier COSSIN / John Wiley & Sons (2020)PermalinkHow to Lead a Values-Based Professional Services Firm : 3 Keys to Unlock Purpose and Profit Ed. 1 / Don SCALES / John Wiley & Sons (2020)PermalinkHow to Read a Financial Report : Wringing Vital Signs Out of the Numbers Ed. 9 / John A. TRACY / John Wiley & Sons (2020)PermalinkHunting Cyber Criminals : A Hacker's Guide to Online Intelligence Gathering Tools and Techniques Ed. 1 / Vinny TROIA / John Wiley & Sons (2020)PermalinkIgnore the Hype : Financial Strategies Beyond the Media-Driven Mayhem Ed. 1 / Brian PERRY / John Wiley & Sons (2020)PermalinkPermalinkIndustry 4.0 and circular economy / Antonis MAVROPOULOS / John Wiley & Sons (2020)PermalinkInnovator's Playbook : How to Create Great Products, Services and Experiences that Your Customers Will Love Ed. 1 / Nathan BAIRD / John Wiley & Sons (2020)PermalinkIntroduction to Private Equity, Debt and Real Assets : From Venture Capital to LBO, Senior to Distressed Debt, Immaterial to Fixed Assets Ed. 3 / Cyril DEMARIA / John Wiley & Sons (2020)PermalinkPermalinkIt Starts With Clients : Your 100-Day Plan to Build Lifelong Relationships and Revenue Ed. 1 / Andrew SOBEL / John Wiley & Sons (2020)PermalinkPermalinkKickstart Your Corporation : The Incorporated Professional's Financial Planning Coach Ed. 1 / Andrew FEINDEL / John Wiley & Sons (2020)PermalinkKiller Visual Strategies : Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication Ed. 1 / Amy BALLIETT / John Wiley & Sons (2020)PermalinkKnockout Networking for Financial Advisors and Other Sales Producers : More Prospects, More Referrals, More Business Ed. 1 / Michael GOLDBERG / John Wiley & Sons (2020)PermalinkLeadership U : Accelerating Through the Crisis Curve Ed. 1 / Gary BURNISON / John Wiley & Sons (2020)PermalinkLife Centered Financial Planning : How to Deliver Value That Will Never Be Undervalued Ed. 1 / Mitch ANTHONY / John Wiley & Sons (2020)PermalinkPermalinkPermalinkPermalinkLuxury Brand Management in Digital and Sustainable Times Ed. 4 / Michel CHEVALIER / John Wiley & Sons (2020)PermalinkPermalinkMachine Learning for Time Series Forecasting with Python Ed. 1 / Francesca LAZZERI / John Wiley & Sons (2020)PermalinkMachine Learning : Hands-On for Developers and Technical Professionals Ed. 2 / Jason BELL / John Wiley & Sons (2020)PermalinkManagement Accounting Case Book : Cases from the IMA Educational Case Journal Ed. 1 / Raef A. LAWSON / John Wiley & Sons (2020)PermalinkPermalinkPermalinkMCA Microsoft Office Specialist (Office 365 and Office 2019) Study Guide : Word Associate Exam MO-100 Ed. 1 / Eric BUTOW / John Wiley & Sons (2020)PermalinkMe First : The Guilt-free Guide to Prioritising You Ed. 1 / Kate CHRISTIE / John Wiley & Sons (2020)PermalinkMeasuring Business Interruption Losses and Other Commercial Damages : An Economic Approach Ed. 3 / Patrick A. GAUGHAN / John Wiley & Sons (2020)PermalinkMicrosoft Azure Architect Technologies and Design Complete Study Guide : Exams AZ-303 and AZ-304 Ed. 1 / Benjamin PERKINS / John Wiley & Sons (2020)PermalinkMindfulness Pocketbook : Little Exercises for a Calmer Life Ed. 2 / Gill HASSON / John Wiley & Sons (2020)PermalinkPermalinkModern Big Data Architectures : A Multi-Agent Systems Perspective Ed. 1 / Dominik RYZKO / John Wiley & Sons (2020)PermalinkMoney Games : The Inside Story of How American Dealmakers Saved Korea's Most Iconic Bank Ed. 1 / Weijian SHAN / John Wiley & Sons (2020)PermalinkMoney Mammoth : Harness The Power of Financial Psychology to Evolve Your Money Mindset, Avoid Extinction, and Crush Your Financial Goals Ed. 1 / Brad KLONTZ / John Wiley & Sons (2020)PermalinkNever Say Sell : How the World's Best Consulting and Professional Services Firms Expand Client Relationships Ed. 1 / Tom MCMAKIN / John Wiley & Sons (2020)PermalinkNext Level Sales Coaching : How to Build a Sales Team That Stays, Sells, and Succeeds Ed. 1 / Steve JOHNSON / John Wiley & Sons (2020)PermalinkOversubscribed : How To Get People Lining Up To Do Business With You Ed. 2 / Daniel PRIESTLEY / John Wiley & Sons (2020)PermalinkPeak Performance Culture : The Five Metrics of Organizational Excellence Ed. 1 / Dave MITCHELL / John Wiley & Sons (2020)PermalinkPermalinkPositively Geared : How to Build a Multi-million Dollar Property Portfolio from a $40K Deposit Ed. 1 / Lloyd EDGE / John Wiley & Sons (2020)PermalinkPower Teams Beyond Borders : How to Work Remotely and Build Powerful Virtual Teams Ed. 1 / Peter IVANOV / John Wiley & Sons (2020)PermalinkPermalinkPermalinkProgramming Kotlin Applications : Building Mobile and Server-Side Applications with Kotlin Ed. 1 / Brett MCLAUGHLIN / John Wiley & Sons (2020)PermalinkPermalinkRelationship Grit : A True Story with Lessons to Stay Together, Grow Together, and Thrive Together Ed. 1 / Jon GORDON / John Wiley & Sons (2020)PermalinkSecurity Engineering : A Guide to Building Dependable Distributed Systems Ed. 3 / Ross ANDERSON / John Wiley & Sons (2020)PermalinkSelling With Noble Purpose : How to Drive Revenue and Do Work That Makes You Proud Ed. 2 / Lisa Earle MCLEOD / John Wiley & Sons (2020)PermalinkSmarter Data Science : Succeeding with Enterprise-Grade Data and AI Projects Ed. 1 / Neal FISHMAN / John Wiley & Sons (2020)PermalinkStarting Your Own Practice : The Independence Guide for Investment Advisors, Attorneys, CPAs and Other Professional Service Providers Ed. 2 / Robert FRAGASSO / John Wiley & Sons (2020)PermalinkPermalinkStartup CEO : A Field Guide to Scaling Up Your Business (Techstars) Ed. 2 / Matt BLUMBERG / John Wiley & Sons (2020)PermalinkStartup Communities : Building an Entrepreneurial Ecosystem in Your City Ed. 2 / Brad FELD / John Wiley & Sons (2020)PermalinkPermalinkSucceeding at Business in Southeast Asia : Common Mistakes Companies Make Ed. 1 / Eric MORACZEWSKI / John Wiley & Sons (2020)PermalinkPermalinkTeach Yourself About Shares : A Self-help Guide to Successful Share Investing Ed. 3 / Roger KINSKY / John Wiley & Sons (2020)PermalinkPermalinkPermalinkPermalinkThe Adaptation Advantage : Let Go, Learn Fast, and Thrive in the Future of Work Ed. 1 / Heather E. MCGOWAN / John Wiley & Sons (2020)PermalinkThe AI Book : The Artificial Intelligence Handbook for Investors, Entrepreneurs and FinTech Visionaries Ed. 1 / Ivana BARTOLETTI / John Wiley & Sons (2020)PermalinkThe Blueprint : 6 Practical Steps to Lift Your Leadership to New Heights Ed. 1 / Douglas R. CONANT / John Wiley & Sons (2020)PermalinkThe Book of Alternative Data : A Guide for Investors, Traders and Risk Managers Ed. 1 / Alexander DENEV / John Wiley & Sons (2020)PermalinkThe Book of Real-World Negotiations : Successful Strategies From Business, Government, and Daily Life Ed. 1 / Joshua N. WEISS / John Wiley & Sons (2020)PermalinkThe Customer Success Economy : Why Every Aspect of Your Business Model Needs A Paradigm Shift Ed. 1 / Nick MEHTA / John Wiley & Sons (2020)PermalinkThe Customer Success Professional's Handbook : How to Thrive in One of the World's Fastest Growing Careers--While Driving Growth For Your Company Ed. 1 / Ashvin VAIDYANATHAN / John Wiley & Sons (2020)PermalinkThe Design Thinking Life Playbook : Empower Yourself, Embrace Change, and Visualize a Joyful Life Ed. 1 / Michael LEWRICK / John Wiley & Sons (2020)PermalinkThe Design Thinking Quick Start Guide : A 6-Step Process for Generating and Implementing Creative Solutions Ed. 1 / Isabell OSANN / John Wiley & Sons (2020)PermalinkThe Design Thinking Toolbox : A Guide to Mastering the Most Popular and Valuable Innovation Methods Ed. 1 / Michael LEWRICK / John Wiley & Sons (2020)PermalinkThe Digital Transformer's Dilemma : How to Energize Your Core Business While Building Disruptive Products and Services Ed. 1 / Karolin FRANKENBERGER / John Wiley & Sons (2020)PermalinkThe Digital War : How China's Tech Power Shapes the Future of AI, Blockchain and Cyberspace Ed. 1 / Winston MA / John Wiley & Sons (2020)PermalinkThe Encyclopedia of Commercial Real Estate Advice : How to Add Value When Buying, Selling, Repositioning, Developing, Financing, and Managing Ed. 1 / Terry PAINTER / John Wiley & Sons (2020)PermalinkThe Failure of Risk Management : Why It's Broken and How to Fix It Ed. 2 / Douglas W. HUBBARD / John Wiley & Sons (2020)PermalinkThe Food and Beverage Magazine Guide to Restaurant Success : The Proven Process for Starting Any Restaurant Business From Scratch to Success Ed. 1 / Michael POLITZ / John Wiley & Sons (2020)PermalinkThe Future Leader : 9 Skills and Mindsets to Succeed in the Next Decade Ed. 1 / Jacob MORGAN / John Wiley & Sons (2020)PermalinkThe Great Devaluation : How to Embrace, Prepare, and Profit from the Coming Global Monetary Reset Ed. 1 / Adam BARATTA / John Wiley & Sons (2020)PermalinkThe Hunt for Unicorns : How Sovereign Funds Are Reshaping Investment in the Digital Economy Ed. 1 / Winston MA / John Wiley & Sons (2020)PermalinkThe Inflation Myth and the Wonderful World of Deflation Ed. 1 / Mark MOBIUS / John Wiley & Sons (2020)PermalinkThe Invincible Company : How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models Ed. 1 / Alexander OSTERWALDER / John Wiley & Sons (2020)PermalinkThe Little Book of Investing Like the Pros : Five Steps for Picking Stocks Ed. 1 / Joshua PEARL / John Wiley & Sons (2020)PermalinkPermalinkPermalinkThe Payroll Book : A Guide for Small Businesses and Startups Ed. 1 / Charles READ / John Wiley & Sons (2020)PermalinkThe Power of Choice : Embracing Efficacy to Drive Your Career Ed. 1 / Michael C. HYTER / John Wiley & Sons (2020)PermalinkThe Product-Led Organization : Drive Growth By Putting Product at the Center of Your Customer Experience Ed. 1 / Todd OLSON / John Wiley & Sons (2020)PermalinkThe Six Disciplines of Agile Marketing : Proven Practices for More Effective Marketing and Better Business Results Ed. 1 / Jim EWEL / John Wiley & Sons (2020)PermalinkThe Startup Community Way : Evolving an Entrepreneurial Ecosystem Ed. 1 / Brad FELD / John Wiley & Sons (2020)PermalinkPermalinkThe Startup Owner's Manual : The Step-By-Step Guide for Building a Great Company Ed. 1 / Steve BLANK / John Wiley & Sons (2020)PermalinkThe Taxable Investor's Manifesto : Wealth Management Strategies to Last a Lifetime Ed. 1 / Stuart E. LUCAS / John Wiley & Sons (2020)PermalinkThe Vision Code : How to Create and Execute a Compelling Vision for your Business Ed. 1 / Oleg KONOVALOV / John Wiley & Sons (2020)Permalink
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