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Excel 2016 For Dummies / Greg HARVEY / John Wiley & Sons (2016)
Titre : Excel 2016 For Dummies Type de document : Livre Auteurs : Greg HARVEY Editeur : John Wiley & Sons Année de publication : 2016 Importance : 417 p. Présentation : ill. ISBN/ISSN/EAN : 978-1-119-29343-9 Prix : 33 EUR Langues : Anglais (eng) Mots-clés : Management
LOGICIEL ; TABLEUR ; BUREAUTIQUEIndex. décimale : 221.04 TABLEUR Résumé : Updated to reflect the latest changes to the Microsoft Office suite, this new edition of Excel For Dummies quickly and painlessly gets you up to speed on mastering the world's most widely used spreadsheet tool. Written by bestselling author Greg Harvey, it has been completely revised and updated to offer you the freshest and most current information to make using the latest version of Excel easy and stress-free. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=209575 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité J3945 221.04 HAR Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Experiential marketing : secrets, strategies, and success stories from the world's greatest brands Type de document : e-book Auteurs : Kerry SMITH, Auteur ; Dan HANOVER Editeur : John Wiley & Sons Année de publication : 2016 Importance : ix, 214 p. ISBN/ISSN/EAN : 978-1-119-14588-2 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; MARQUEMots-clés candidats : Target marketing. Branding (Marketing) Index. décimale : E-book Résumé : The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach including Coca-Cola, Nike, Microsoft, American Express and others open the next chapter of marketing...as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You ll learn: * The history and fundamental principles of experiential marketing * How top brands have reset marketing mixes as experience-driven portfolios * The anatomy of a brand experience * The psychology of engagement and experience design * The 10 habits of highly experiential brands * How to measure the impact of experiential marketing * How to combine digital and social media in an experiential strategy * The experiential marketing vocabulary * How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158507 Experiential Marketing : Secrets, Strategies, and Success Stories from the World's Greatest Brands Ed. 1 / Kerry SMITH / John Wiley & Sons (2016)
Titre : Experiential Marketing : Secrets, Strategies, and Success Stories from the World's Greatest Brands Ed. 1 Type de document : e-book Auteurs : Kerry SMITH Editeur : John Wiley & Sons Année de publication : 2016 ISBN/ISSN/EAN : 9781119145875 Note générale : copyrighted Langues : Anglais (eng) Résumé : The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach?including Coca-Cola, Nike, Microsoft, American Express and others?open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You'll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today's customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88944284 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578089 Extreme Events in Finance : A Handbook of Extreme Value Theory and Its Applications / François LONGIN / John Wiley & Sons (2016)
Titre : Extreme Events in Finance : A Handbook of Extreme Value Theory and Its Applications Type de document : e-book Auteurs : François LONGIN Editeur : John Wiley & Sons Année de publication : 2016 ISBN/ISSN/EAN : 9781118650196 Note générale : copyrighted Langues : Anglais (eng) Résumé : Presenting a uniquely accessible guide, 'Extreme Events in Finance' features a combination of the theory, methods and applications of extreme value theory (EVT) in finance and a practical understanding of market behavior including both ordinary and extraordinary conditions. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88873503 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=490348 Extreme Events : Observations, Modeling, and Economics / Mario Humberto CHAVEZ / John Wiley & Sons (2016)
Titre : Extreme Events : Observations, Modeling, and Economics Type de document : e-book Auteurs : Mario Humberto CHAVEZ Editeur : John Wiley & Sons Année de publication : 2016 ISBN/ISSN/EAN : 9781119157014 Note générale : copyrighted Langues : Anglais (eng) Résumé : The monograph covers the fundamentals and the consequences of extreme geophysical phenomena like asteroid impacts, climatic change, earthquakes, tsunamis, hurricanes, landslides, volcanic eruptions, flooding, and space weather. This monograph also addresses their associated, local and worldwide socio-economic impacts. The understanding and modelling of these phenomena is critical to the development of timely worldwide strategies for the prediction of natural and anthropogenic extreme events, in order to mitigate their adverse consequences. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88873515 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=490357 Family Inc. : Using Business Principles to Maximize Your Family's Wealth Ed. 1 / Douglas P. MCCORMICK / John Wiley & Sons (2016)PermalinkPermalinkFinancial Risk Modelling and Portfolio Optimization With R Ed. 2 / Bernhard PFAFF / John Wiley & Sons (2016)PermalinkPermalinkFuture brain / Jenny BROCKIS / John Wiley & Sons (2016)PermalinkGlobal logistics and supply chain management / John Wiley & Sons (2016)PermalinkA Guide to Creating A Successful Algorithmic Trading Strategy Ed. 1 / Perry J. KAUFMAN / John Wiley & Sons (2016)PermalinkHacking Marketing : Agile Practices to Make Marketing Smarter, Faster, and More Innovative Ed. 1 / Scott BRINKER / John Wiley & Sons (2016)PermalinkHacking Sales : The Playbook for Building a High-Velocity Sales Machine Ed. 1 / Max ALTSCHULER / John Wiley & Sons (2016)PermalinkHandbook of Basel III Capital : Enhancing Bank Capital in Practice / Juan RAMIREZ / John Wiley & Sons (2016)Permalink
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