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Essential Option Strategies : Understanding the Market and Avoiding Common Pitfalls Ed. 1 / J. J. KINAHAN / John Wiley & Sons (2016)
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Titre : Essential Option Strategies : Understanding the Market and Avoiding Common Pitfalls Ed. 1 Type de document : e-book Auteurs : J. J. KINAHAN Editeur : John Wiley & Sons Année de publication : 2016 ISBN/ISSN/EAN : 9781119263333 Note générale : copyrighted Langues : Anglais (eng) Résumé : Learn the ins-and-outs of options trading with clear, practical guidance Essential Option Strategies is an introductory guide to options trading, designed to help new options traders better understand the market and the potential opportunities that exist. This book is designed to bring you up to speed with current practices and help you implement your own option trading strategies. You'll create a plan, track indicators, and understand underlying instruments, then apply that central investing knowledge directly to the options market. The discussion on pricing determinants and probabilities uses an intuitive approach to complex calculations, providing clear examples with no advanced math required, and extensive explanation of spreads, butterflies, and condors brings advanced strategies down to earth. Easy-reference appendices clarify the Greek terms and technical analysis charts, while focused discussion and expert insight throughout provide a highly informative crash course on options trading. Options trading has undergone a rapid evolution beyond stocks and commodities into asset classes including fixed-income, precious metals, energy, and more. This book helps you build a solid foundation in the fundamentals, giving you a knowledge base that applies no matter how the instruments change. This book is designed to help you: Understand the options market inside and out Avoid common mistakes Learn some basic positions, and trades Read charts and interpret probabilities Once the domain of the elites, the options market has been thrown wide open thanks to real-time price quotes, through brokerages, and the free flow of information online. The process of buying and selling options contracts is faster and more efficient than ever, and Wall Street is facing stiff competition from independent analysts and financial websites. As much as the market has changed, the fundamentals are the same?and Essential Option Strategies aims to provide expert guidance throughout the learning process. Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88944315 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578116
Titre : Excel 2016 For Dummies Type de document : Livre Auteurs : Greg HARVEY Editeur : John Wiley & Sons Année de publication : 2016 Importance : 417 p. Présentation : ill. ISBN/ISSN/EAN : 978-1-119-29343-9 Prix : 33 EUR Langues : Anglais (eng) Mots-clés : Management
LOGICIEL ; TABLEUR ; BUREAUTIQUEIndex. décimale : 221.04 TABLEUR Résumé : Updated to reflect the latest changes to the Microsoft Office suite, this new edition of Excel For Dummies quickly and painlessly gets you up to speed on mastering the world's most widely used spreadsheet tool. Written by bestselling author Greg Harvey, it has been completely revised and updated to offer you the freshest and most current information to make using the latest version of Excel easy and stress-free. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=209575 Exemplaires(1)
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Titre : Experiential marketing : secrets, strategies, and success stories from the world's greatest brands Type de document : e-book Auteurs : Kerry SMITH, Auteur ; Dan HANOVER Editeur : John Wiley & Sons Année de publication : 2016 Importance : ix, 214 p. ISBN/ISSN/EAN : 978-1-119-14588-2 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; MARQUEMots-clés candidats : Target marketing. Branding (Marketing) Index. décimale : E-book Résumé : The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach including Coca-Cola, Nike, Microsoft, American Express and others open the next chapter of marketing...as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You ll learn: * The history and fundamental principles of experiential marketing * How top brands have reset marketing mixes as experience-driven portfolios * The anatomy of a brand experience * The psychology of engagement and experience design * The 10 habits of highly experiential brands * How to measure the impact of experiential marketing * How to combine digital and social media in an experiential strategy * The experiential marketing vocabulary * How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158507 Experiential Marketing : Secrets, Strategies, and Success Stories from the World's Greatest Brands Ed. 1 / Kerry SMITH / John Wiley & Sons (2016)
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Titre : Experiential Marketing : Secrets, Strategies, and Success Stories from the World's Greatest Brands Ed. 1 Type de document : e-book Auteurs : Kerry SMITH Editeur : John Wiley & Sons Année de publication : 2016 ISBN/ISSN/EAN : 9781119145875 Note générale : copyrighted Langues : Anglais (eng) Résumé : The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach?including Coca-Cola, Nike, Microsoft, American Express and others?open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You'll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today's customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands. Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88944284 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578089 Extreme Events in Finance : A Handbook of Extreme Value Theory and Its Applications / François LONGIN / John Wiley & Sons (2016)
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Titre : Extreme Events in Finance : A Handbook of Extreme Value Theory and Its Applications Type de document : e-book Auteurs : François LONGIN Editeur : John Wiley & Sons Année de publication : 2016 ISBN/ISSN/EAN : 9781118650196 Note générale : copyrighted Langues : Anglais (eng) Résumé : Presenting a uniquely accessible guide, 'Extreme Events in Finance' features a combination of the theory, methods and applications of extreme value theory (EVT) in finance and a practical understanding of market behavior including both ordinary and extraordinary conditions. Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88873503 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=490348 Extreme Events : Observations, Modeling, and Economics / Mario Humberto CHAVEZ / John Wiley & Sons (2016)
PermalinkFamily Inc. : Using Business Principles to Maximize Your Family's Wealth Ed. 1 / Douglas P. MCCORMICK / John Wiley & Sons (2016)
PermalinkPermalinkFinancial Risk Modelling and Portfolio Optimization With R Ed. 2 / Bernhard PFAFF / John Wiley & Sons (2016)
PermalinkPermalinkPermalinkGlobal logistics and supply chain management / John Wiley & Sons (2016)
PermalinkA Guide to Creating A Successful Algorithmic Trading Strategy Ed. 1 / Perry J. KAUFMAN / John Wiley & Sons (2016)
PermalinkHacking Marketing : Agile Practices to Make Marketing Smarter, Faster, and More Innovative Ed. 1 / Scott BRINKER / John Wiley & Sons (2016)
PermalinkHacking Sales : The Playbook for Building a High-Velocity Sales Machine Ed. 1 / Max ALTSCHULER / John Wiley & Sons (2016)
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