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Documents disponibles chez cet éditeur (535)
Facebook marketing for dummies / John HAYDON / John Wiley & Sons (2015)
Titre : Facebook marketing for dummies Type de document : Livre Auteurs : John HAYDON, Auteur Mention d'édition : 5th edition Editeur : John Wiley & Sons Année de publication : 2015 Importance : xii, 320 p. ISBN/ISSN/EAN : 978-1-118-95132-3 Prix : 22 EUR Note générale : Includes index. Langues : Anglais (eng) Mots-clés : Management
PUBLICITE ; GESTION DU MARKETING ; INTERNET ; SITE INTERNET ; RESEAU SOCIAL
Résumé : Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns. Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform. * Includes real-world case studies that illustrate how successful Facebook marketing really works * Fully updated to cover the latest tools and techniques in Facebook marketing * Shows marketers how to use Facebook to reach and engage their target audience * Provides step-by-step instructions on how to organize, optimize, and manage your Facebook advertising campaigns If you're a marketer looking to develop or refine a social media marketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go-to guide. Permalink :
Code-barres Cote Support Localisation Section Disponibilité 050532 658.872/HAY Livre Library Campus de Reims Salle de lecture DisponibleFinancial forecasting, analysis, and modelling / Michael SAMONAS / John Wiley & Sons (2015)
Titre : Financial forecasting, analysis, and modelling : a framework for long-term forecasting Type de document : Livre Auteurs : Michael SAMONAS, Auteur Editeur : John Wiley & Sons Année de publication : 2015 Importance : XV; 215 p. ISBN/ISSN/EAN : 978-1-118-92108-1 Prix : 77 EUR Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
FINANCE INTERNATIONALE ; FINANCE D'ENTREPRISE
Résumé : Risk analysis has become critical to modern financial planning
Financial Forecasting, Analysis and Modelling provides a complete framework of long-term financial forecasts in a practical and accessible way, helping finance professionals include uncertainty in their planning and budgeting process. With thorough coverage of financial statement simulation models and clear, concise implementation instruction, this book guides readers step-by-step through the entire projection plan development process. Readers learn the tools, techniques, and special considerations that increase accuracy and smooth the workflow, and develop a more robust analysis process that improves financial strategy. The companion website provides a complete operational model that can be customised to develop financial projections or a range of other key financial measures, giving readers an immediately-applicable tool to facilitate effective decision-making.
In the aftermath of the recent financial crisis, the need for experienced financial modelling professionals has steadily increased as organisations rush to adjust to economic volatility and uncertainty. This book provides the deeper level of understanding needed to develop stronger financial planning, with techniques tailored to real-life situations. * Develop long-term projection plans using Excel * Use appropriate models to develop a more proactive strategy * Apply risk and uncertainty projections more accurately * Master the Excel Scenario Manager, Sensitivity Analysis, Monte Carlo Simulation, and more
Risk plays a larger role in financial planning than ever before, and possible outcomes must be measured before decisions are made. Uncertainty has become a critical component in financial planning, and accuracy demands it be used appropriately. With special focus on uncertainty in modelling and planning, Financial Forecasting, Analysis and Modelling is a comprehensive guide to the mechanics of modern finance.
Code-barres Cote Support Localisation Section Disponibilité 048342 658.15/SAM Livre Library Campus de Reims Salle de lecture DisponibleFinancial market operations management / Keith DICKINSON / John Wiley & Sons (2015)
Titre : Financial market operations management Type de document : Livre Auteurs : Keith DICKINSON, Auteur Editeur : John Wiley & Sons Année de publication : 2015 Importance : XXIII; 447 p. ISBN/ISSN/EAN : 978-1-118-84391-8 Prix : 78 EUR Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
FINANCE DE MARCHE ; INVESTISSEMENT
Résumé : A comprehensive text on financial market operations management
Financial Market Operations Management offers anyone involved with administering, maintaining, and improving the IT systems within financial institutions a comprehensive text that covers all the essential information for managing operations. Written by Keith Dickinson an expert on the topic the book is comprehensive, practical, and covers the five essential areas of operations and management including participation and infrastructure, trade life cycle, asset servicing, technology, and the regulatory environment. This comprehensive guide also covers the limitations and boundaries of operational systems and focuses on their interaction with external parties including clients, counterparties, exchanges, and more.
This essential resource reviews the key aspects of operations management in detail, including an examination of the entire trade life cycle, new issue distribution of bonds and equities, securities financing, as well as corporate actions, accounting, and reconciliations. The author highlights specific operational processes and challenges and includes vital formulae, spreadsheet applications, and exhibits.
Offers a comprehensive resource for operational staff in financial services
Covers the key aspects of operations management
Highlights operational processes and challenges
Includes an instructors manual, a test bank, and a solution manual
This vital resource contains the information, processes, and illustrative examples needed for a clear understanding of financial market operations.
Code-barres Cote Support Localisation Section Disponibilité 050350 332.64/DIC Livre Library Campus de Reims Salle de lecture DisponibleFundamental Aspects of Operational Risk and Insurance Analytics / Marcelo G. CRUZ / John Wiley & Sons (2015)
Titre : Fundamental Aspects of Operational Risk and Insurance Analytics : A Handbook of Operational Risk Type de document : e-book Auteurs : Marcelo G. CRUZ ; Gareth W. PETERS ; Pavel V. SHEVCHENKO Editeur : John Wiley & Sons Année de publication : 2015 Importance : 942 p. (illimité) ISBN/ISSN/EAN : 978-1-118-57302-0 Langues : Anglais (eng) Mots-clés : Management
METHODOLOGIE ; STATISTIQUE
Résumé : A one-stop guide for the theories, applications, and statistical methodologies essential to operational risk Providing a complete overview of operational risk modeling and relevant insurance analytics, Fundamental Aspects of Operational Risk and Insurance Analytics: A Handbook of Operational Risk offers a systematic approach that covers the wide range of topics in this area. Written by a team of leading experts in the field, the handbook presents detailed coverage of the theories, applications, and models inherent in any discussion of the fundamentals of operational risk, with a primary focus on Basel II/III regulation, modeling dependence, estimation of risk models, and modeling the data elements. Fundamental Aspects of Operational Risk and Insurance Analytics: A Handbook of Operational Risk begins with coverage on the four data elements used in operational risk framework as well as processing risk taxonomy. The book then goes further in-depth into the key topics in operational risk measurement and insurance, for example diverse methods to estimate frequency and severity models. Finally, the book ends with sections on specific topics, such as scenario analysis; multifactor modeling; and dependence modeling. A unique companion with Advances in Heavy Tailed Risk Modeling: A Handbook of Operational Risk, the handbook also features: Discussions on internal loss data and key risk indicators, which are both fundamental for developing a risk-sensitive framework Guidelines for how operational risk can be inserted into a firm's strategic decisions A model for stress tests of operational risk under the United States Comprehensive Capital Analysis and Review (CCAR) program A valuable reference for financial engineers, quantitative analysts, risk managers, and large-scale consultancy groups advising banks on their internal systems, the handbook is also useful for academics teaching postgraduate courses on the methodology of operational risk. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : Goals-based wealth management / Jean L. P BRUNEL / John Wiley & Sons (2015)
Titre : Goals-based wealth management : an integrated and practical approach to changing the structure of wealth advisory practices Type de document : e-book Auteurs : Jean L. P BRUNEL, Auteur Editeur : John Wiley & Sons Année de publication : 2015 Importance : xxi, 249 p. Présentation : illustrations. ISBN/ISSN/EAN : 978-1-118-99595-2 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
GESTION DE PATRIMOINE ; INVESTISSEMENT
Mots-clés candidats : Portfolio management. Management. Wealth Investment advisors. Index. décimale : E-book Résumé : Take a more active role in strategic asset allocation Goals-Based Wealth Management is a manual for protecting and growing client wealth in a way that changes both the services and profitability of the firm. Written by a 35-year veteran of international wealth education and analysis, this informative guide explains a new approach to wealth management that allows individuals to take on a more active role in the allocation of their assets. Coverage includes a detailed examination of the goals-based approach, including what works and what needs to be revisited, and a clear, understandable model that allows advisors to help individuals to navigate complex processes. The companion website offers ancillary readings, practice management checklists, and assessments that help readers secure a deep understanding of the key ideas that make goals-based wealth management work. The goals-based wealth management approach was pioneered in 2002, but has seen a slow evolution and only modest refinements largely due to a lack of wide-scale adoption. This book takes the first steps toward finalizing the approach, by delineating the effective and ineffective aspects of traditional approaches, and proposing changes that could bring better value to practitioners and their clients. * Understand the challenges faced by the affluent and wealthy * Examine strategic asset allocation and investment policy formulation * Learn a model for dealing with the asset allocation process * Learn why the structure of the typical advisory firm needs to change High-net-worth individuals face very specific challenges. Goals-Based Wealth Management focuses on how those challenges can be overcome while adhering to their goals, incorporating constraints, and working within the individual's frame of reference to drive strategic allocation of their financial assets. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=http://www.vlebooks.com/vleweb/product/o [...] Permalink : Help, I'm rich! / Kees STOUTE / John Wiley & Sons (2015)PermalinkHeroes and villains of finance / A. BALDWIN / John Wiley & Sons (2015)PermalinkA higher bid / Kathy KINGSTON / John Wiley & Sons (2015)PermalinkHow to calculate options prices and their greeks / Pierino URSONE / John Wiley & Sons (2015)PermalinkHuman Resources Management in the Hospitality Industry Ed. 2 / David K. HAYES / John Wiley & Sons (2015)PermalinkInside the crystal ball / Maury HARRIS / John Wiley & Sons (2015)PermalinkInside the FDIC / John F. BOVENZI / John Wiley & Sons (2015)PermalinkInternational Financial Statement Analysis Workbook Ed. 3 / Thomas R. ROBINSON / John Wiley & Sons (2015)PermalinkInvesting for dummies / Tony LEVENE / John Wiley & Sons (2015)PermalinkIslamic finance and the new financial system / Tariq ALRIFAI / John Wiley & Sons (2015)Permalink